Lead Conversion Rate shows how many of your website visitors become leads. A lead can be anyone who shares their contact information or expresses interest in your offering, usually by filling out a form, requesting a demo, or signing up for a resource. This rate helps you measure how effectively your site turns traffic into potential customers.
Lead Conversion Rate = (Number of Leads ÷ Website Visitors) × 100
This formula gives you the percentage of visitors who completed a lead action during the chosen timeframe.
For B2B companies, lead conversion rates commonly fall between 2 percent and 5 percent. Well-optimized campaigns or pages with highly targeted offers may reach 10 percent or more. These figures can vary depending on industry, offer type, and traffic quality.
Leads that show initial interest and meet basic marketing criteria.
Leads that have been reviewed and approved for outreach by the sales team.
Shows how well a specific page turns its visitors into leads.
Indicates how much money is spent on average to bring in a single lead.
Try DiGGrowth’s Lead Performance Dashboard. Just write to us at info@diggrowth.com — we’ll get back to you promptly.
That depends on your setup. A lead might be anyone who fills out a contact form, subscribes to updates, or signs up for a trial.
No. The metric usually counts each visitor once. If they become a lead during that period, they are included.
Yes. Tracking the metric on a monthly basis helps spot trends and identify which campaigns are converting visitors most effectively.
If your conversion rate seems unusually high, it could be that the lead definition is too broad or your traffic volume is low. Make sure leads are qualified.
Make your forms easier to fill out, highlight strong calls to action, and offer content or services that align closely with what your audience needs.