Did you know 54% of companies have experienced higher profits with marketing analytics? More than 37% CMOs rely on marketing analytics in decision-making. Almost one-third of marketers say marketing analytics is the most effective measure of a campaign’s performance. 

If you take the above stats at face value, marketing analytics is emerging as the secret recipe to success in a hyper-competitive world. It can help you keep pace with the competition, customer expectations, and advancing technology by uncovering the means to refine your campaign. Though analytics has been around for a while, most businesses have vague knowledge about marketing analytics. In this piece, we shall dive deep into understanding marketing analytics and how you can use it.

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