In their journey to revenue-focused marketing, CMOs face many challenges—marketing data that resides in silos, incomplete campaign tracking, no single system for assembling touchpoint insights, a complex martech and sales stack, and more. Per Gartner’s Chief Marketing Officer Q4 report, an average of 64% of martech leaders agree that their team lacks technical skills to integrate and operate their martech stack and receives insufficient support to increase usage of their martech stack. 

In the aftermath of Covid-19, marketing’s influence on enterprise-wide digital transformation has increased exponentially. CMOs now, more than ever, are under pressure from C-suites to address these gaps, do more with less, and shift to revenue-focused marketing. So it’s no surprise that on average, CMOs are the shortest-tenured members of the C-suite.

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