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How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing the race. That’s why they carry a water bottle along – a limited resource that they need to use wisely in order to make it to the finish line. The same can be said for a marketing budget. CMOs often face the challenge of limited… Continue reading How Can Marketing Teams Thrive on a Lean Budget

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results can be a challenging task. With increasing competition and shrinking budgets, CMOs are constantly looking for ways to optimize their marketing expenditures. One effective solution is to leverage technology to streamline marketing expenses. By doing so, CMOs can reduce costs, improve efficiency, and increase ROI.… Continue reading Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting for marketing expenses is essential for the success of your business. Just like a chef needs to prioritize their ingredients to create a delectable dish, marketers need to prioritize their expenses to maximize their ROI. Without a budget, it’s easy to overspend or underspend on… Continue reading Prioritizing Your Marketing Budget: How to Do More With Less

Unleashing the Power of Marketing Analytics in a Fickle Economy

Be it a business or a consumer, everyone’s first instinct through an economic downturn phase is to question unnecessary spending. While we have made decent headway in marketing’s role in the overall profitability of businesses in recent years, marketing budgets are still considered discretionary, especially in an economy that’s fragile and fickle. Why do businesses… Continue reading Unleashing the Power of Marketing Analytics in a Fickle Economy

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as a recent PWC study highlighted that 32% of customers turn their back on a brand they loved after a single bad experience. One bad experience is all it takes for a business to lose a third of its loyal customers! The question arises – how… Continue reading How To Track Your Customer’s Journey

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the primary source of interaction between businesses and their customers, the importance of data integration has grown multifold. It enables businesses to obtain a complete view of their data and gain insights which would be impossible when organizations store data in silos. So, what is data… Continue reading The Ultimate Guide to Data Integration

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance, marketing teams tend to follow dissimilar campaign naming conventions. This is likely to lead to inconsistent data and ultimately to inefficiency and inaccurate ROI reporting. Campaign tracking is a method used by marketers to track the performance of their marketing campaigns. It also helps businesses… Continue reading Campaign Tracking: Everything You Need to Know

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand customer behavior and optimize their marketing efforts. In today’s fast-paced and competitive business environment, B2B marketers need to stay on top of their game to achieve success. One way to do this is by tracking marketing spend with cohort analysis. In this blog post, we… Continue reading Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech tools at your disposal, each providing valuable insights into your campaigns. However, with so many tools and channels to keep track of, it can be challenging to make sense of all the data. That’s where a social media dashboard comes in – it can be… Continue reading Things Your Social Media Dashboard Should Tell You