Manreet-khara
Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

More From Manreet Khara

Marketing Attribution

Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys

In modern marketing, where customer interactions unfold across a multitude...

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Analytics

Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs

In the fast-evolving landscape of marketing, data has emerged as...

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Blog Beyond Demographics How Marketing Analytics Redefines Target Audience Segmentation for CMOs
Analytics

How to Leverage Marketing Analytics to Improve Customer Retention

In the ever-evolving realm of marketing, customer retention holds a...

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How to Leverage Marketing Analytics to Improve Customer
Analytics

Ethical Considerations in Marketing Analytics: Balancing Data and Privacy

In today's data-driven business landscape, marketing analytics plays a pivotal...

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Ethical Considerations in Marketing Analytics_ Balancing Data and Privac
Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

Gone are the days of guesswork and hunches in marketing,...

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Ethical Considerations in Marketing Analytics_ Balancing Data and Privacy
Analytics

Demystifying Digital Marketing Analytics: Key Metrics You Need to Know

Digital marketing has completely transformed the way businesses interact with...

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The Most Important Things About Digital Marketing Analytics Metrics
Analytics

5 Common Mistakes to Avoid in Marketing Analytics

Marketing analytics now has become an indispensable tool for companies...

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Analytics

The Science of Success: Elevate Your Marketing Strategies With Analytics

In the dynamic marketing world, achieving success demands a harmonious...

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Analytics

Different Types of Marketing Analytics: Why Should They Matter?

Marketing analytics is an essential tool for businesses of all...

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Types of Marketing Analytics Predictive Descriptive Prescriptive
Analytics

Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software

Marketing automation has been a game-changer for marketers, streamlining and...

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Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software
Analytics

Best Winning B2B Campaigns You Need to Know

In today's highly competitive business landscape, B2B marketers are constantly...

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The Benefits of Using Marketing Analytics
Analytics

Boost the Effectiveness of Your Marketing Campaigns With Digital Marketing Analytics

In today's digital age, businesses face fierce competition and must...

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Boost the Effectiveness of Your Marketing Campaigns With Digital Marketing Analytics
Data Management

10 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

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Analyze Your Marketing Data
Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

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With the right marketing analytics program, SMBs can gain valuable insights into their marketing efforts and make data-driven decisions that can help them improve their performance. In this blog post, we'll discuss how SMBs can build a successful marketing analytics progra
Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

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Marketing Metrics & KPIs

Key Aspects For CMOs While Planning 2024 Marketing Budgets

As a CMO, managing marketing expenses while achieving optimal results...

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Marketing expenses - Complete Guide
Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

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What should a marketing budget include?
Analytics

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

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Campaign Tracking You Need to
Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

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Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue
Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

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Things Your Social Media Dashboard Should Tell You
Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

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Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

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KPIs and Metrics to Include in a CMO Dashboard
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5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Personalization and segmentation are essential for a successful B2B marketing...

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Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

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Things your Marketing Report should Exclude
Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

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Marketing Reporting: The KPIs, Reports, & Dashboard
Thought-leadership

Top 15 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

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5 Challenges That CMO
Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

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Analytics

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

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Data Management

A Cookieless Future : What Does It Mean for Marketers in 2024?

There’s enough talk of a Cookieless Future–the privacy it will...

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