Author: Seo Team

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing. However, it’s no secret that analyzing marketing data can be a daunting task, especially when you’re dealing with large amounts of data.  That’s why it’s crucial to have a standardized methodology to analyze marketing data that can help you make informed decisions and improve your… Continue reading 8 Smart Ways to Analyze Your Marketing Data

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from the sales spectrum. However, in today’s data-driven world, most companies realize it encompasses more than sales data. The traditional approach to measuring revenue had a major drawback – sales data isn’t the best way to quantify or forecast revenue. In a dynamic business environment, the… Continue reading How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with larger companies when it comes to marketing. These challenges include limited resources, a lack of expertise in marketing analytics, and difficulty in measuring and optimizing marketing efforts. In order to overcome these obstacles and achieve success, SMBs must prioritize building a strong marketing analytics program.… Continue reading How Can SMBs Build a Successful Marketing Analytics Program?

Why Is Google Phasing Out Four Attribution Models?

“An end is only a beginning in disguise.” – Craig D. Lounsbrough Attribution models are a godsend for any marketer with the gumption to not just do things right but prove that things are going right. Marketing attribution models are used to measure the impact of each marketing and advertising touchpoint on a conversion. And… Continue reading Why Is Google Phasing Out Four Attribution Models?