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Shagun Sharma
Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

More From Shagun Sharma

Marketing Attribution

What is Campaign Attribution? A Definitive Agency Guide

Understanding where success originates is crucial for any robust marketing...

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What are the Common Marketing Attribution Challenges and Mistakes?
Data Management

What is a Customer Data Platform? Complete Guide

Every click, swipe, and interaction holds valuable insights that can...

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What is a Customer Data Platform (CDP), and why is it essential for businesses?
Data Management

Top 9 Digital Marketing Reporting Software Solutions in 2024

With the digital advertising market projected to reach US$740.3 billion...

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digital marketing reporting software solutions for 2024
Data Management

7 Types of Data Hygiene Tools Essential for Any Business

Data is the lifeblood of businesses across all industries. From...

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Types of Data Hygiene Tools Essential for Any Business
Analytics

SEO Analytics: A Step-By-Step Guide to Success

Do you find yourself overwhelmed by SEO data, unsure how...

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Best Tool For SEO Analytics
Analytics

10 Must-Have Lead Tracking Tools and Software for 2024

Ever feel like you're missing out on golden opportunities because...

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10 Must-Have Lead Tracking Tools and Software for 2024
Marketing Metrics & KPIs

18 SaaS Metrics Every Company Should Track

Do you ever feel lost in a sea of website...

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18 SaaS Metrics Every Company Should Track
Analytics

AI-Powered Insights’ Importance for Marketing in 2024

As we walk into 2024, it's crystal clear: AI- Insights...

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AI-Powered Insights' Importance for Marketing
Data Management

How Your Marketing Performance Dashboard Transforms Insights into Action

Remember the days of traversing through endless spreadsheets and marketing...

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Marketing Performance Dashboard for Streamline Reporting
Marketing Attribution

Media Mix Modeling: The Key To Strategic Marketing

Are your marketing in the dark? It's time to flip...

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Marketing Attribution

9 Top Marketing Attribution Software Tools in 2024

In a 2023 survey conducted by Statista, it was revealed...

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Data Management

HubSpot Connector: The Ultimate Guide to Streamlining Your Business Processes

HubSpot has revolutionized the world of customer relationship management, marketing...

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Perfect guide for Hubspot Connector
Data Management

Looker Studio Dashboard: An In-depth Insight

As businesses gather vast amounts of data, the ability to...

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Google Analytics

Reduce Customer Acquisition Costs with Simple Guide

In the SaaS world, growth is the name of the...

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Marketing Attribution

Attribution AI : Future of Marketing in 2024

Artificial Intelligence (AI) is at the forefront of transforming how...

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Attribution AI
Data Management

Scale Your SaaS Game: A Comprehensive Guide to Marketing Insights and Strategies

Software as a Service (SaaS) has revolutionized how businesses operate,...

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Analytics

Ultimate Guide to Prescriptive analytics vs. Predictive analytics

As we know, business or marketing analytics entirely depends on...

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Marketing Attribution Marketing Metrics & KPIs

Elevate Your Sales Approach with Lead Scoring Models

For every 100 leads a business receives, only around 25...

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Data Management

7 Performance Marketing Challenges for B2B SaaS Marketers

Ever feel like your performance marketing campaigns are stuck in...

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Data Management

Large Language Models and Knowledge Graphs: Driving Innovation and Efficiency

The tried and tested tools that businesses once relied on...

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Analytics

The Impact of Generative AI for Data Analytics on Innovation and Strategy

With the rising demand for artificial intelligence, businesses leverage it...

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Data Management

API Reports 101: From Data to Strategic Brilliance

Businesses accumulate extensive data from diverse sources, yet the untapped...

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Data Management

Discuss the impact of API data on decision-making processes and business agility

APIs (Application Programming Interfaces) are invisible bridges connecting applications and...

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