Analytics
The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them
Today, being a savvy marketer is more than just creating...
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Marketing Metrics & KPIs
A/B Testing & Experimentation – Your Key to Better Conversions
Red or yellow? Read More or Learn More? Send that...
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Analytics
Predictive Analytics in 2023 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
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Analytics
The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience
Let’s face it - the landscape of social media marketing...
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Analytics
How EDA is Fueling the Future of Marketing Analytics
In a dynamic marketing world, a deeper understanding of the...
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Marketing Attribution
Understanding Marketing Attribution Modeling – The Pros and Cons
As a savvy marketer, you certainly know how many channels...
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Data Management
Combating Channel Shunning Woes for Better Marketing ROI
Have you ever wondered why some brands consistently do better...
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