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Marketing analytics is all about determining the results of past campaigns in terms of organic traffic, customer preferences, behavioral patterns, and ROI. And if you study this data well, you can use trends and patterns for better resource allocation, campaign planning, and improving upon your marketing activities.
What Can Marketing Analytics Do For You?
It can help you understand:
- How your marketing initiatives are performing and what you can do to improve them
- How your campaigns compare with your competitors
- Which channels are performing well and which aren’t
- Where and how you should prioritize your marketing investment
What Will You Find in the eBook?
- How Can Businesses Use Marketing Analytics
- Challenges With Marketing Analytics
- How Can a Marketing Intelligence Software Help
- Capabilities a Marketing Intelligence Software Should Have
- How to Start With Marketing Analytics
