The State of Marketing Analytics 2023

A Research Report by DiGGrowth

Your go-to source for all things marketing analytics - the latest trends, challenges, and breakthroughs that are shaping the field right now.

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    2 min read

    From cutting-edge technologies like AI & ML to the rise of predictive analytics and customer journey mapping, it’s a wild, wild world of marketing analytics out there. So, we’ve scoured the depths of the industry to bring you the inside scoop on what’s hot and happening right now. And this report isn’t just about stats and charts – we’re spicing things up with real-world examples, success stories, and practical tips that you can put into action right away.

    What Will You Find in the Report?

    • The Current State of Marketing Analytics – And Its Takeaways:
    • A privileged vantage point to witness cutting-edge developments and trends reshaping marketing practices.

    • The Roadblocks to Demonstrating Marketing ROI:
    • The challenges that marketers inevitably face while trying to accurately measure the impact of marketing efforts on tangible results and revenue generation.

    • The Pillars of Marketing Analytics That Help Prove Marketing ROI:
    • The five essential pillars of marketing analytics and how you can use them to prove marketing ROI – data collection, data hygiene & refinement, data connectivity, turning data into
      actionable insights, and data action.

    • What the Future of Marketing Analytics Looks Like:
    • The hottest trends that are and will be vital for businesses to stay competitive and achieve exceptional growth in the ever-evolving landscape of marketing analytics.

    Why Should You Care?

    • To arm yourself with insights that can turbocharge your decision-making
    • To identify new channels that are emerging and trends that are shifting at lightning speed
    • To see what’s working, what’s not, and how to course-correct like a pro
    Marketing Analytics 2023 Report