Clearbit Fit Score

What is Clearbit Fit Score?

The Clearbit Fit Score is a data-driven measure that indicates how closely a prospect or company aligns with your ideal customer profile (ICP). It leverages firmographic, technographic, and demographic data, such as company size, industry, location, revenue, and tech stack, to assign a numeric value or grade (usually from 0–100 or A–F). The higher the score, the stronger the fit between the prospect and your target market.

How to Calculate Clearbit Fit Score?

Clearbit Fit Score combines multiple attributes retrieved from Clearbit’s data enrichment API. Each attribute is assigned a weight based on its relevance to your ICP. The weighted sum of all attributes results in the final fit score, normalized to a scale (0–100 or A–F).

Steps to Calculate Clearbit Fit Score

• Step 1 : Define your Ideal Customer Profile (ICP)
• Step 2 : Use Clearbit’s enrichment API to gather these attributes for your leads or accounts.
• Step 3 : Allocate percentage importance to each factor (e.g., Industry – 30%, Company Size – 25%, Tech Stack – 20%, Revenue – 15%, Geography – 10%).
• Step 4 : Rate each data point on a scale (e.g., 0–5 or 0–10) based on how well it matches the ICP.
• Step 5 : Multiply each score by its weight, sum them up, and normalize to a final 0–100 score.
• Step 6 : Optionally, translate numeric scores into grades (e.g., 80–100 = A, 60–79 = B, etc.) for easier segmentation.

Formula to Calculate Clearbit Fit Score

Clearbit Fit Score = ∑(Wi ×Si ) ÷ ∑Wi ×100

Benchmark for Clearbit Fit Score

The ideal benchmark for Clearbit Fit Score is 70–100 (A-grade). It is considered an excellent fit; a high-priority lead for sales outreach.

Related Metrics for Clearbit Fit Score

• Intent Score
• Engagement Score
• Lead Quality Score
• Conversion Rate by Fit Tier
• Customer Lifetime Value (CLV) by Fit Score