Categories
Organic vs. Paid Traffic Ratio
The Organic vs. Paid Traffic Ratio measures the relative volume...
Lead Conversion Rate
Lead Conversion Rate shows how many of your website visitors...
Website Visitors
Website Visitors measures the number of individual users who access...
Sales-Qualified Lead (SQL)
A Sales-Qualified Lead (SQL) is a prospective customer who has...
Average Deal Size
Average Deal Size measures the typical revenue a business earns...
Win Rate
Win Rate is the proportion of sales opportunities that successfully...
Sales Cycle Length
Sales Cycle Length refers to the average amount of time...
Return on Marketing Investment (ROMI)
Return on Marketing Investment (ROMI) measures the revenue or profit...
CAC Payback Period
The CAC Payback Period measures how long (usually in months)...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total cost a company...
Lead Velocity Rate (LVR)
Lead Velocity Rate (LVR) measures the growth rate of qualified...
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a metric that shows how...
Sales Qualified Leads (SQLs)
Sales Qualified Leads are prospects who have shown clear buying...
Marketing Qualified Leads (MQLs)
Marketing Qualified Leads are individuals who have shown clear interest...
Zero Cash Date
The Zero Cash Date is the projected date when a...
LTV:CAC Ratio
LTV:CAC Ratio measure the relationship between a customer’s lifetime value...
Cost of Acquiring (CAC)
Cost of Acquiring (CAC) is the total cost a business...
Customer Lifetime Value (CLTV)
Customer Lifetime Value (CLTV) is the total revenue a business...
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a key performance metric...
Expansion MRR
Expansion Monthly Recurring Revenue (Expansion MRR) tracks the increase in...
Churned MRR
Churned Monthly Recurring Revenue (Churned MRR) refers to the amount...
Net New MRR
Net New Monthly Recurring Revenue (Net New MRR) represents the...
Annualized Run Rate (ARR)
Annualized Run Rate (ARR) projects how much recurring revenue a...
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) refers to the consistent income a...
Total Addressable Market
The Total Addressable Market (TAM) represents the overall revenue opportunity...
Weighted ACV
Weighted ACV is a metric used in business to measure...
R&D Productivity
Research and Development (R&D) Productivity is a metric that measures...
Reactivation MRR
Reactivation Monthly Recurring Revenue (Reactivation MRR) quantifies the monthly recurring...
Time to Value
Time to Value (TTV) quantifies the time elapsed from when...
Serviceable Addressable Market
Serviceable Addressable Market or SAM refers to the portion of...
Serviceable Obtainable Market
Serviceable Obtainable Market describes the portion of the total addressable...
Renewal Rate KPI: A Key Metric for Subscription Businesses
Renewal Rate, in business and subscription-based models, refers to the...
Years Since Founding
Years Since Founding is a metric measuring the time that...
Weekly Active Accounts
Weekly Active Accounts is a crucial metric to count the...
Compound Annual Growth Rate
Compound Annual Growth Rate (CAGR) measures the annual growth rate...
Total Funding
Total Funding refers to the overall amount of capital that...
Average Revenue Per User
Average Revenue Per User (ARPU) is a very important SaaS...
Average Revenue Per Account: Key KPI for Growth
Average Revenue Per Account (ARPA) is an important SaaS metric....
Burn Multiple
Burn multiple is a SaaS metric used to measure the...
Bookings
Bookings are a very important SaaS metric used for measuring...
Base Net Burn
Base Net Burn is a metric SaaS companies use to...
DAU Growth Rate: A Key Metric for User Engagement
DAU (Daily Active User) Growth Rate measures the growth in...
DAU/MAU Ratio
DAU/MAU Ratio (Daily Active Users to Monthly Active Users ratio)...
ARR as a Percentage of Total Revenue: A Critical SaaS Metric
ARR as a Percentage of Total Revenue measures the percentage...
Annual Recurring Revenue
Annual Recurring Revenue (ARR) is a key performance indicator used...
Annual Contract Value
Annual contract value (ACV) is a SaaS metric that breaks...
Activation Rate
Activation Rate helps companies determine how quickly and effectively their...
ACV Growth Rate: Key KPI for Business Success
ACV Growth Rate or Annual Contract Value Growth Rate is...