Ranking in the Age of Reasoning: How AI Is Changing Search Intent Today

Featured Speakers:-

Links and Resources

• Top AI SEO Tools And The Shift From Manual SEO To Predictive Growth
• Answer Engine Optimization (AEO): The New Frontier of SEO in 2026
• Don’t Let AI Break Your Brand: What Every CMO Should Know

Transcript

0:13:
Hello everyone.

0:14:
Welcome to another episode of AI Machines and Marketer show.

0:18:
And today we are exploring the ranking in the age of reasoning, how AI is changing search today.

0:25:
Well, To be honest, search is no longer a keyword and a query result transaction, but it is much more.

0:33:
And in this doing so, AI has helped a lot.

0:36:
People are talking to AI like they are talking to their real assistants, and in return they expect context, clarity, and conclusion, and that too in a snap of a time.

0:48:
Well, in today’s episode we are actually trying to know how this shift is letting the people or AI to understand what actually people want and how they want their answers to be, how it looks like in the age where answers are generated, not just listed.

1:06:
What should brand do to ensure their visibility where AI has turned out to be their gatekeeper, or the, or I say the transmitter of informatios.

1:17:
And here’s the hook, ladies and gentlemen.

1:19:
For the first time, we are not competing to rank on a page, but we are actually competing to gain AI’s trust and confidence.

1:28:
Well, without further much ado, please welcome our guest speakers today who brings enormous lights and knowledge to every room they step into.

1:37:
Please welcome Mr.

1:38:
Arpit Srivastava, VP and Growth Marketing and analytics at Growth Natives, accompanied by Mr.

1:45:
Sameer Pawar, director of Growth Marketing at Growth Natives.

1:49:
Well, welcome, Arpit.

1:50:
Welcome, Sameer.

1:51:
Welcome to our chat show.

1:52:
So Arpit, for you, it’s like again homecoming.

1:55:
So how are you feeling today?

1:57:
really excited and preparing its 2nd time it’s right, right, and always a pleasure to have him because I have a huge, huge respect for people who can stick to their craft for multiple decades.

2:07:
it takes a lot of zeal and, and excitement and, and you to really be that person that Sameer, and that’s why I’m always pumped up when our, this kind of chat show outfit and some accompanied by Samir.

2:20:
Definitely, and Sameer, as I know you, you are the one man who literally have.

2:27:
Had a decades of experience and that is also nurtured by every new thing that turns out, whether it’s AI or anything new.

2:34:
So how are you feeling today to be on our show?

2:36:
Yeah, glad to be here and it is always a privilege to have this discussion with Arpit, and, I think, after a very long time we’re having this issue, so I’m quite excited.

2:50:
We’re glad to hear that.

2:52:
So shall we begin?

2:53:
Yeah.

2:54:
So ladies and gentlemen, let’s begin, and here comes my first question to you both, as we talk about AI.

3:02:
AI is changing everything.

3:04:
So my question is, how AI is changing what people look for and how they expect their answers to be.

3:13:
So, There is a very, you can say substantial shift, it is, it is, it is not anymore the traditional top 10 blue links, but it is something of that.

3:30:
Gone far beyond, right, right, so, I think, The way technology is changing, the latest news is, even though, chat GPT is introducing, semantic, technologies for, you know, paid care.

3:50:
So, so even though, technology is not touching only organic but paid as well, and it’s going to play a very important role, so it is very exciting time, to, you know, to be.

4:06:
Right, riga, I’ve read to me, I think it’s, it’s more like a renaissance moment.

4:10:
Why?

4:10:
Because, when I started.

4:13:
1580 years back, there were a lot of gurus that used to like preach about SEO and I used to follow a lot of them, but of late I have not seen much from them.

4:26:
But in the last 18 months, a lot of people have come back to digital and they’ve started speaking again,so people like Rand Fishkill, Bill Reynolds, Rade Ashwashek, you name them, and it’s not restricted to just search or.

4:38:
Digital marketing, it’s actually kind of a pattern I’m seeing across different industries or other leaders.

4:45:
So you pick any other person like Mark Pennyhoff.

4:48:
I have never heard that person, in YouTube and social media now, but now he’s very active.
4:54: Why?

4:54:
Because It’s a moment where you will have to pivot.

4:58:
You will have to rethink about your own overall business, right?

5:03:
So it’s definitely an exciting time, and I think a lot of new businesses will emerge.

5:08:
A lot of will perish, honestly, and that’s where, I think the, the whole LLM platforms that have come into the picture, they are kind of, you know, new middleman.

5:22:
You can think of them like a massive, massive aggregators across any vertical loop, right, right, and that means if there’s a new middleman come in picture, a lot of those old middlemen might not work the way they used to be.

5:37:
Think about, let’s say your own website, it, it, the purpose of website might change, right?

5:44:
So we will.

5:44:
Talk more about him.

5:45:
That’s definitely very exciting.

5:46:
Yeah, that’s true.

5:47:
And Sameer, as Arpit said, it’s like a renaissance of him, and you also talked about it’s no more than 10 blue text answers there.

5:57:
So as the AI evolves and in the world of chat-based answers and AI overviews, what does ranking actually mean now?

6:08:
so I’ll, I’ll give you one analogy, to you and our listeners as well.

6:14:
so analogy is, The way, like, you know, you’re jotting down on sentences, right, at, at contentator writing the poppy and the way human brain perceived it, the way it understand it, so it, for example, Rajnish have taken flight from Chandigarh to.

6:36:
Indira Gandhi Airport in Delhi and he took an Uber, to meet his uncle.

6:43:
OK, now these centres are brittle.

6:45:
Now your game is, it is no more gamut of in traditional HEO.

6:51:
Maybe there was a, you know, some keyword that we were optimising.

6:55:
It is no more.

6:57:
It is actually the way we create a picture.

7:00:
Our brain create a picture that actual radiation Rajnish Ranjan have or that they dealing hand and he’s going to airport.

7:05:
So Rajnish person entered Chandigarh Airport organisation entity, then Jet Airways organisation entity.

7:15:
Then Rajnish is landing in at Indira Gandhi International Airport.

7:20:
That is again a business entity, a place entity.

7:24:
From there he is taking again Uber.

7:25:
Uber is again business indeed is the uncle person in it.

7:29:
Now look at it this the way human perceives, you know, the information, the way it comes on it, I think exactly that way machines are understanding the context.

7:39:
So it is no, no keyword anymore.

7:43:
It is more about how deeply you understand the subject, how accurate you are in the information.

7:51:
What kind of authority you are having.

7:53:
So say on the left-hand side, there is one domain has a huge domain authority and so much, you know, work they have done over the years, like, 50,000 back links and they have domain authority 72.

8:07:
And they have done traditional SEO cut to cut across on the corner, very perfectly.

8:14:
We have a mailing vacuum and on the other hand, There is a guy who I registered domain last month, but he had covered entity to, right?

8:24:
He have amazing, information or coverage or topical authority or topicality across the documents, right, so.

8:35:
The guy in the first case or a veteran in the first case is not going to win anymore.

8:40:
Whereas the guy in the 2nd place, so even it has changed PR drastically, we did not, not anymore that, you know, spray and pray, like, you know, you’re publishing, you know, one PR at multiple places with the with the pork industry to this.

8:55:
OK, and when we are saying, you know, things like, internal links are the new leaves, it I mean, the kind of, you know, context that we’re giving to the machine that fine, you are, you are parsing the documents but when you are going to encounter this internal link when.

9:17:
This is something of context with the document, and I’m using a very light set of inequate terms.

9:25:
It’s not the keyword.

9:26:
It is not the anchor text.

9:28:
It is, it is not even the generic click here and no more, but it is very natural the way Wikipedia do.

9:36:
OK, so, so the whole, I think, the game of which you, I think we shall stop to say if you are the SCO, but we need the.

9:44:
A pile large the EU, somitti, it is all about.

9:50:
Your branding, branding has become very important.

9:53:
Second thing, your.

9:55:
Content persons, there was an illusion like, you know, we don’t require content in the aid of of whosoever like, you know, business owners or people who are optimising their site.

10:06:
Please note, AI will give you hallucination, but only human can give you, you know, really, very deep research and understanding.

10:15:
So I think the importance of, you know, humans are becoming, you know, more prominent in the aid of AI, you know, it’s right.

10:22:
So I think it is all about containment of the, person.

10:25:
I mean, kind of voraciousness, the kind of effort that person have taken.

10:32:
There’s no more, scope for banal mindsets that who mingles, tactics into the strategy, right.

10:41:
So earlier in SCO people were doing tactics and in Tom, Dick Harry is coming and then they are doing we do SCO we promoteation.

10:49:
No, this has become very serious business and it requires, expertise, authority.

10:56:
So, I think, AI is all about, context, and you will have context only when you are voracious, where you are going deeper, where you have a contentment.

11:07:
So, of course, content writer, another shift take content writers are becoming kind of designer.

11:13:
I’ve seen this kind of transformation.

11:15:
Designers are becoming programmers and AISU people are becoming, Prompt expert, that is so, I think, you know, right, I think to your original question ranking somehow will become very irrelevant because now you have like one answer, right?

11:38:
There are no more tellings, so it’s more important that Do you have that depth that LLM actually preferring to be cited, right, so the moment you get citation, you get visibility on those LLM platforms.

11:53:
That’s where you’ll make a difference, I think, so we talked about brand.

11:58:
So I have, I actually lived both the word the brand side as well as the SU side, and there’s always a bit of, I would say.

12:07:
difference in opinion between these two, but now the time has come when these two teams have to forcefully work together, otherwise there’s no chance that you will make a mark on one hand you, yeah, on one hand you’ve got the narrative of brand that alone cannot be passed to the other platforms.

12:26:
And then if you don’t have a differentiator, you don’t have a narrative, it’s very difficult for even the QAU team to.

12:34:
Make a difference.

12:35:
So those two things have to work together and then I create a plan that obviously can show you a little different at the same time, it really also has good coverage of all the important aspects, how we can make the whole narrative more machine gridable in depth.

12:56:
And actually consistent not only in the website itself but also wherever you actually present, whether it’s business profiles, whether it’s Reddit, whether it’s your Wikimedia presence, so whether it’s the brand or the author or the person associated or the influencers and your topics, how could you have created that knowledge graph that will define and I think.

13:25:
I, I just pick what Sameer mentioned.

13:27:
It’s not just about content writing, it is also about content configuration which adds to the, the whole narrative and AUT together.

13:37:
Right, this thing’s literally, which is my next question, and that is for all the buddied businesses who have stepped into the era of AI.

13:45:
This question is especially from their behalf, like what businesses or brands should do to ensure that the AI tools recognises their content, like what makes them acceptable in the world of AI.

14:01:
So The first and foremost thing is, it is, it will sound very shrewd, but being honest.

14:10:
That is the first thing, that somewhere we need to accept that, it is not brand that selfishly looking outside late, but it is what pinpoint at the brand worth all be and what is our overall decorum and a very solid understanding about the competition.

14:35:
Who is a prominent player there, and, what year do you?

14:42:
how they’re getting so much omnipresence across a, Gemini, Chat GPT, and a cloud for that matter.

14:51:
So what they’re doing, then building your own craft that now it is possible in the age of AI, you can, you can, invest very smartly, to, create a content, that way.

15:12:
Do branding and at the same time achieve semantic scores and in the best possible semantic scores.

15:21:
So when I’m saying semantic scores, it means you can craft that desert my business, Nicola and the business is happening here.

15:30:
And these are the compliance sections we call that as the EEAT sections, right, so see, not necessarily EAT section is for the AI right it is it is primarily for your end customer.

15:44:
Customer don’t know your brand name, they know their pay, right, right.

15:49:
So here your reviews playing a very important role.

15:54:
UDC content, so what kind of.

15:58:
Overall, NPS score I’m having and what people are, what it is, it is not a brand who are building the narrative, it is, it is a third party that is building a narrative for your brand and that is a big thing, so.

16:12:
If it is a B2B, then there is a different set of recommendations that from where we are to build, rebuild on all the, all those things, all, all the trust factors, and, if, if it is a B2C, there is a different.

16:27:
So for B2C it is very critical, especially with the e-commerce, B2C, B2C brand who are into, you know, these sectors, they have to, they have to be, they should have a programme for, reputation management.

16:41:
Otherwise, it will be very difficult.

16:43:
You can see the Amazon it is giving you the overall average 4 of the reviews, and, even the opinion, what is the voice of masses about the particular product, and then and there you are making it here, OK, then, with all, platforms are coming with their own e-commerce platform, so, Perplexity already have pro, chat already have a tie up with the Shopify.

17:08:
So, so things are changing very drastically, and it is not a very hefty investment the way, traditionally we used to invest into, all these, I will say apparatus or components, but what we will require, A very good team or agency who understand, like growth natives who have that hands-on experience, they go deeper, they understand, you know, the interlinked technology, actually machine understand only binary form, exactly right.

17:42:
But there are the various factors that play very important role, and I think because the 23 things brands should do, so getting the right set of people is very important.

17:56:
So, and, and the last.

17:58:
Point, I think it is, it is all about people.

18:00:
People are becoming far more important in the aid of AI.

18:04:
It is not in the reverse manner, that people will, you know, there was a common consensus that AI will snatch my job.

18:11:
AI matching job for them.

18:14:
Who are clumsy, who are not, who are not cage, and, and they have taken their work for granted.

18:22:
Exactly.

18:22:
OK, so I think, that is a big difference.

18:27:
Basically it’s like being vigilant and curious at the same time that’s what’s going on.

18:32:
That’s keep me moving.

18:33:
Well that’s bring me to another question to you, Arpit.

18:37:
As on our usual SEO goals, that is, click, ranking, impressions, are they still relevant?

18:45:
Well, definitely we’ll have to revisit all those metrics as well because given the massive change in the whole SEO landscape.

18:54:
the metrics will also differ now because now you’re basically living in a no click world.

18:59:
So, while the word you will just measure clicks, right?

19:03:
And we have been big supporter about not just driving traffic but driving actual business impact.

19:12:
So that principle still stays.

19:15:
So depending upon the kind of initiatives that you’re running in your AIS your team, larger scheme of things, so I, you should have tried to associate what kind of business impact you’re making.

19:28:
But obviously there are certain top of the funnel awareness metric that used to.

19:34:
try to track things like, are you getting cited on these LM platforms across all the options that are available, right?

19:42:
And then obviously, we’ll have to research and identify certain queries which actually are very relevant and close to your category, the services and product you’re offering, and then how often you get cited or sourced or mentioned.

19:59:
Those are like.

20:00:
Really good one to track to be aware that your brand has got a recognition that those are like top of the funnel metrics and some of these platforms also give you access to referral traffic so you know if someone came from chat GPT because if there’s a lane that someone has clicked, it’s very likely that those are very qualified users and then most of the tools that we have beat HubSpot, beat the growth beat.

20:29:
Google Analytics, they track separately, and there’s a bit of work that is required that you need to basically segment them under, let’s say, an AI bucket, and then they’ll differentiate between different different LLM platforms, so you know like how many users came from these platforms and mark by what those.

20:50:
Users that are coming are really highly qualified, which means the, the, the conversions that you’re expecting from a regular traffic versus air traffic is going to be 23 times more.

21:03:
So again, it’s very important to track those and then not only track the anonymous users, but also the leads that are getting created through these channels and then down to pipe and and I mean that’s how you will basically measure end to end like.

21:18:
Yes, there was an SEO team that actually pivoted to more like an AO team.

21:23:
They brought these new traffic sources, and his impact in terms of leads and lam and pipe and and that’s how you, you get more attention and the, the, the ears of C-suite as we call it.

21:36:
So, obviously that, that is, that is important, I think apart from the access brand has become more important, so tracking the brand mentions and then.

21:46:
having that consistency of your presence and your narrative across different, different, channels are very important, because, that’s how, search engines will, not only search engines but new LLM platforms will.

22:00:
Big and sort of create an image about your yeah and I think Samir has much to say about this because that’s bring his expertise to the table.

22:09:
So what’s your take on this, Samir?

22:12:
let me extend further what, repeat that, The most important metric is like, you know, it, it more than it is, that is convergence is point blank accurate on the same, and I think my opinions are quite in tandem with what Arpit has proved.

22:36:
Yeah, so, so, OK, so now, understanding this, which brings me obviously to the next question, and that’s for you, Samir, is SEO more about like today at trend that understanding people or training algorithms.

22:53:
Oh, tricky question, Oh, it is always people first, right?

23:01:
OK.

23:02:
ultimately, we are using, machine learning or all the technology for.

23:08:
It is, it, it is for the humans, right, right.

23:12:
So it is, written by human for humans.

23:16:
It is late, so that, that remain intact.

23:18:
Only thing is at, at, at what pace you are doing it.

23:22:
For example, early report, like, you know, a very big thing to, create content on the fly, specifically the content types, that had involvement of the infographics and videos and images.

23:37:
Now that you can do, you know, at, at, within a very limited span, that is a big shift.

23:44:
So, even though Google and even though all all platforms.

23:49:
they’re willing to, they’re willing that you have to use all this platform to create that kind of a content reposit, right, right.

23:57:
So I think, that is a big shift, and, and, and we can create, images and videos and, and when we can do, you know, a, a very good, they’re calling it the information gain factor, and, and it includes like, you know, what kind of a variety of patch the document had.

24:18:
It is not only text, no text.

24:20:
It is, it is videos, it is podcasts.

24:23:
It is, I mean, audio, it is images, it is infographics that, that you are using, and it becoming, it, it compounds into a beautiful comprehension for the reader.

24:36:
So, so, they technically they’re calling it as a multimodality.

24:40:
Right, so, Google has came with multimodality, with a bird and a mum.

24:47:
So, there are many, how a machine will understand a particular concept or things.

24:52:
So see, ultimately what, what it is, it is going for is, it is going for knitting that knowledge graph.

25:02:
Right, right, side on, you know, something on the right hand side of a Google.

25:08:
So that is becoming more and more, you know, important.

25:12:
Take it whether it is your Google-mindedness, or it is your knowledge graph, and then for products, there is a Google have a separate, I will say algorithm that,, it, it e-commerce, right now I’m not able to recall it.

25:30:
now, shopping graph.

25:31:
The way for B2B, there is a knowledge graph.

25:34:
Here is the shopping graph, shopping, and, and, I think things are changing very rapidly, and, we can, we can take benefit of all of this.

25:43:
So I would say a luckily user still remains at the centre of everything that we do, but then there is one more thing that has come into the picture what we call as agents, right, yeah, because agents are going to be a middleman between the end users for whom we are creating the content, so they was in the centre, but are we able to pass a similar narrative information to the agent so that now they’re able to pass it to the end user.

26:12:
So, we’ll have to create that, understanding, and obviously there are certain technical nuances how you, you’re going to make it more machine interpretable.

26:23:
so we talked about multi-modaldi, and that is.

26:26:
not just text, but variety of content types should be part of your overall, narrative, and obviously the e-commerce, if I talk about, given that most of these platforms now have integrations with, all the big, e-commerce technologies, which means, it is not just content.

26:49:
Are you able to have a direct integration with these platforms, right, so it’s more like you have e-commerce, but you also have an API layer that directly talks to these LLM platforms because they’re not coming to your website anymore.

27:05:
Even in the Google, what will happen is it’s happening right now, it’s live in the US is you search a query about e-commerce.

27:11:
There are a bunch of players that will appear.

27:14:
The user basically now.

27:16:
Checks 23 options across different brands, compare the prices, and makes the payment.

27:23:
So the end to end car journey is no more than sitting on your website, sitting on the third platform.

27:29:
Are you able to pass all that information so that now agent understand your product, pass that relevant information to the user, and now user understands this is the right product for you.

27:41:
He selects, made that choice, so everything is happening on the fly at that moment.

27:46:
Right, so, so it’s, it’s a different.

27:49:
Right.

27:50:
Definitely.

27:51:
Well, as we move toward the end of our segment, which brings me to the one and actually most important question, and that’s to you both, what new skill will SUT needs to elevate as AI keeps evolving?

28:08:
The first and foremost thing is.

28:13:
Youths 30 in 2 years, and that is great.

28:17:
Curiosity, curiosity, right?

28:20:
So anybody who has a very deep curiosity or curious about this, HEO is the business, it, it is becoming more like, you know, getting into founder shoes, right?

28:36:
You, you need to run with the rabbit and hunt with the hounds.

28:40:
So, any tool is OK, but first people, so, Avinash Paushi famously said 80/20, so 80% humans and 20% tools.

28:55:
So people are driving a Ferrari like moped.

28:59:
If, if you don’t know how to use that tool, so, the expertise and understanding, even though there are some popular tools like the screaming prog now it, it, it, it had started with, you know, in grammes, it is giving you, the in grammes, so in grammes is nothing.

29:18:
It is a, a simple, to understand the topicality and, Across the document to document.

29:25:
So see, this vocabulary also changed.

29:27:
It is no more pages or blog articles to the documents, and, and there are the new things that are playing a very important role.

29:35:
It’s.

29:37:
Oh Query extraction, not a query retrieval.

29:43:
So, a very good AISC expert will look for query extraction.

29:49:
With the extraction, it means like, you know, it is not us who’s sticking to AI.

29:56:
AI already, they have extracted, and they’re, they’re having their own training data and they have embedded into their Victor databases.

30:05:
So, so the kind of crap you are creating, is it matching with that?

30:10:
Oh, you know, victors, they understand this, if it matches, there is a high probability that you are very weak it, sir.

30:17:
So, there are many tools like Waiki profound.

30:20:
So Waiki eats, symmetry Brown Dixon Jones.

30:24:
I don’t know, why many people are not aware about this tool, but, it is, it is the abbreviation of what AI knows about the.

30:34:
And and it gives you very fantastic understanding about the confidence of AI is having about your brand.

30:40:
There is a confidence score and, and even though it did a job, it did not only registering your website, it registering you as a person with the AI specifically then to conflict of names, the same names, individuals, so I think they should cheats for, you know, registering their name with Google Knowledge graph, where it’s called as knowledge graph machine ID MID KGMID.

31:07:
So every individual who is into business and they want to thrive their business online, then, they shall do this and, there is, I think at Broritic we’re helping people to do that.

31:21:
So, I think there are some, I will say, I just summarised it, you know, profound and wiki, but there are many tools even though, now, Simbrush and I ref, they are also, you know, transforming their things.

31:38:
So, it, Akiri had started to show entities.

31:44:
Inside a particular document and same brush have induced I think before 3-4 months they have started with the topical authority and pillar cluster approaches so I think these are the tools and these are what people I think like beyond tools, we also need to revisit the whole attitude and it’s not just particularly about what SCOT needs us their upskill.

32:10:
It is also about.

32:11:
How everyone, each of us actually knew this basically the understanding of the whole company, each department, each department, how they’re contributing, and the best way is always.

32:24:
Trying to sit on the border, and what I really mean by that, if you’re an SCO team, are you working with paid me yet?

32:30:
If you’re in paid media team, are you working with marketing?

32:34:
If you’re in product marketing team, are you working with sales team?

32:37:
Right?

32:37:
And then as you grow in your career, some of these learnings where you understand the perspective of the both the side of things like that will actually make the impact because I think, context of the thing, right, right, and, prompt injuring probably is one of the most skills right now.

32:59:
Are you working closely with your data size?

33:02:
Some of the basic concepts like Transformers, Rag, I mean that you should understand how these things work because the SU team is now also a data science team in some.

33:14:
Shape or are different if you’re not close to those team members, you will, will try to research things, you’ll try to learn, but it’s always good to have like a few people around you that are actually well versed and are specialists in that way, and that makes the whole journey a lot more interesting, meaningful.

33:31:
You like create those bonds, right?

33:34:
That is important.

33:35:
those are like more interpersonal and soft skills but have really great value beside the technical side of things.

33:42:
So that is my two sides.

33:44:
Make sure that you don’t restrict to 11 area.

33:48:
Try to unpack as many things as possible, especially if you are.

33:53:
Early in your career because there’s a long way to go and it’s always good to have a good view of how the whole business works, how each department supports the end goal of driving more.

34:07:
I, I cannot, agree more on this.

34:10:
I, I, I would like to just end this with one action item.

34:14:
Whosever, you know, watching this, podcasts, or video, Please, please stand up inside your cubicle, come out of that cubby hole, and, and have a cup of coffee with, you know, your fraud departments because until around that you do that, I think it will be very difficult and, and it is, it, it is not something new, but it is in very context with the AI.

34:40:
Still, human behaviour matters.

34:42:
Still your knowledge, still, the, border of your knowledge that does matter a lot.

34:48:
Definitely.

34:48:
And the last thing I would say that.

34:50:
LLM platform has a course.

34:53:
And then the curse is.

34:55:
The idea of being average.

34:58:
All the platforms have been trained with all the data that presides in the internet.

35:04:
That means.

35:06:
The thing that it supports is generally work to be average.

35:10:
So unless you have direct connection with people who are above average, you will still remain average.

35:17:
You’re always an average of 5 people around you.

35:20:
So that people aspect matters.

35:22:
It matters with whom you are spending time.

35:26:
So those are like great skills to develop besides learning new tools, which is great, and knowing more about AI which is great, even if you’re an introvert, now you have an AI co-pilot with whom we can always talk, so that is our engine that now you have, but at the same time, real people matters.

35:45:
Right.

35:46:
Well, definitely, that’s, that’s really insightful, and I’m, I’m sure that our audience will be literally googling so many stuffs, so many terms they have come across today.

35:57:
Well, thank you so much, Arpit.

35:58:
Thank you so much, Sameer, for the wonderful session.

36:01:
Really, really grateful to have you, and we expect to have more sessions in the near future.

36:06:
Definitely.

36:09:
So as we wrap up, one thing is clear, that today’s search era is not driven by keywords or shortcuts, but it is driven by reasoning.

36:18:
Today, AI interprets intentions, checks credibility, and ensures that which voice is to be heard.

36:25:
Well, the challenge is not about chasing algorithm.

36:28:
It’s about delivering a content that stands up to scrutiny, answers with precision, and offers what AI wants.

36:36:
If your answer suits AI, it will reward you in the form of presence.

36:40:
If not, it will move on without hesitation.

36:43:
So as AI keeps on evolving, our job is clear stay curious, stay conscious, and stay committed to what people actually want, because in today’s time, the one who digs deeper will shine better.

36:57:
Well, that’s all for today.

36:59:
Meet you in our next episode.

37:00:
Till then, keep learning, keep evolving.

37:04:
Thank you.

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