You need clean data in a consistent format to report marketing performance. Our data harmonization tool standardizes and enriches campaign metadata across all channels and keeps all teams in sync.
With multiple marketing platforms and the absence of any governance, marketing teams tend to follow dissimilar campaign naming conventions. This leads to inconsistent data and ultimately to inefficiency and inaccurate ROI reporting.
With DiGGrowth, we help you set-up a standard campaign taxonomy, saving you from the headache of cleaning data later. Enrich your campaign data with our campaign governance process that enables you to deep-dive and find richer insights..
DiGGrowth’s campaign data hygiene module works with most analytics platforms out-of-the-box, including Adobe Analytics, Google Analytics etc. Whether you are using custom parameters like Adobe Analytics’ CID or Google Analytics’ standard UTM parameters, DiGGrowth helps you maintain data hygiene and campaign standardization. Get rid of spreadsheets and keep the whole marketing department in sync with a new way of campaign data harmonization.
Standardization leads to automation and operational efficiency. Our template option allows you to group certain campaign attribute selection into a category for frequent campaign use cases. This saves time as when you next need a unique tracking code, you can simply select a template that has pre-filled attributes and adheres to a standard taxonomy. DiGGrowth’s campaign attribute automation helps you save time and avoid human error.
No more confusing UTM spreadsheets and sub-optimal campaign reporting! DiGGrowth gives you confidence in your marketing data to make data-driven decisions in just 4 easy steps.
DiGGrowth is tool agnostic, you can use it for Google Analytics, Adobe Analytics or any other analytics platform where campaign data is reported.
Use out-of-the-box attributes and values or create custom attributes to define and enrich campaign reporting.
Keep a check on campaign landing page URL validity.
Create and organize your campaign links in one platform to set the foundation of reliable reporting.
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Find Answers to All Your Pressing Questions Around Data Hygiene With the Click of a Button
A campaign URL builder enables marketers to add specific parameters to their URLs in order to facilitate easy campaign tracking. DiGGrowth comes with an in-built UTM campaign builder which allows marketers to maintain data hygiene and campaign standardization with ease. Moreover, DiGGrowth also has a Google Chrome extension that can be used for creating campaigns and copying the URL of created campaigns by integrating with the DiGGrowth platform, thereby helping marketers say goodbye to messy spreadsheets.
Creating UTM links for campaigns is simple with DiGGrowth. With the UTM campaign builder, marketers just have to enter the URL, then add details for parameters like name, source, medium, country/area. For more granular tracking, marketers can also add custom attributes.
A campaign URL has UTM tracking parameters included in it. These tracking parameters are what helps marketers track where the traffic is coming from for specific marketing campaigns. With a UTM campaign builder, marketers can create campaign URLs for better tracking.
A UTM link, unlike a normal URL, has tracking parameters in it. These parameters are what helps marketers understand which source web traffic is coming from.
A campaign URL builder enables marketers to add specific tracking parameters to their URLs. This enables them to track where exactly their website traffic comes from, whether it is from paid advertisements, organic, or from social media.