Data Management
8 Smart Ways to Analyze Your Marketing Data
Data analysis has become an essential part of modern-day marketing....
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9 KPIs Every CMO Should Track
The most effective language to communicate with the C-Suite is...
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Analytics
How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
In the traditional business approach, organizations sought revenue intelligence from...
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Analytics
How Can SMBs Build a Successful Marketing Analytics Program?
Small and medium-sized businesses (SMBs) often struggle to compete with...
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Marketing Attribution
Why Is Google Phasing Out Four Attribution Models?
"An end is only a beginning in disguise." - Craig...
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5 Key Metrics Every CMO Should be Tracking
"What's measured improves." - Peter Drucker As a Chief Marketing...
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Marketing Attribution
How Can Marketing Teams Thrive on a Lean Budget
For folks running a marathon, hydration is key to finishing...
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Marketing Metrics & KPIs
Using Technology to Streamline Marketing Expenses: Best Practices for CMOs
As a CMO, managing marketing expenses while achieving optimal results...
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Marketing Metrics & KPIs
Prioritizing Your Marketing Budget: How to Do More With Less
Whether you are a seasoned marketer or a beginner, budgeting...
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Analytics
Unleashing the Power of Marketing Analytics in a Fickle Economy
Be it a business or a consumer, everyone’s first instinct...
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Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
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Data Management
The Ultimate Guide to Data Integration
In a post-covid world, where digital channels have become the...
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Thought-leadership
Campaign Tracking: Everything You Need to Know
With multiple marketing platforms and the absence of proper governance,...
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Analytics
Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue
Cohort analysis is a powerful tool for marketers to understand...
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Analytics
Things Your Social Media Dashboard Should Tell You
As a marketer, you probably have a stack of MarTech...
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Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform
Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...
Read full post
Marketing Metrics & KPIs
How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing metrics are crucial indicators that help businesses measure and...
Read full post
Marketing Metrics & KPIs
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect...
Read full post
Marketing Metrics & KPIs
5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation
B2B marketers can enhance their targeting, raise engagement, and increase...
Read full post
Analytics
Marketing Analytics 101: 5 Challenges and How to Solve Them
Billions of people worldwide use the Internet, and every action...
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9 Email Marketing Tips for B2B Marketers
Looking to optimize your B2B email marketing strategy? With so...
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Analytics
Marketing Analytics – What Is It and How Can You Use It?
Did you know 54% of companies have experienced higher profits...
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Marketing Metrics & KPIs
The Perfect Marketing Report Part II: 4 Things to Exclude
It can be overwhelming to leave out anything that you...
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Marketing Metrics & KPIs
The Perfect Marketing Report: 5 Things to Include
With hundreds of metrics and KPIs, it could be overwhelming...
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Thought-leadership
Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
Read full post
Thought-leadership
5 Challenges That CMOs Might Face in 2023
The role of the CMO has changed a lot. With...
Read full post
Data Management
9 Email Marketing Tips for B2B Marketers
Email is a vital channel for B2B marketers to nurture...
Read full post
Thought-leadership
6 B2B Marketing Trends for 2023
Introduction B2B marketing isn’t the dry and static routine it...
Read full post
Marketing Attribution
Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best
In today’s competitive marketing environment, businesses have more than one...
Read full post
Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
Read full post
Data Management
Best Practices for Data Hygiene
In today’s competitive market, data is the goldmine and a...
Read full post
Data Management
Data Governance Challenges & Best Practices
The importance of data in today’s technology-driven business environment needs...
Read full post
Data Management
A Cookieless World Is Coming: What Does It Mean for Marketers?
There’s enough talk of a cookieless world–the privacy it will...
Read full post
Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform
Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...
Read full post
Data Management
8 Smart Ways to Analyze Your Marketing Data
Data analysis has become an essential part of modern-day marketing....
Read full post
Analytics
How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
In the traditional business approach, organizations sought revenue intelligence from...
Read full post
Analytics
How Can SMBs Build a Successful Marketing Analytics Program?
Small and medium-sized businesses (SMBs) often struggle to compete with...
Read full post
Marketing Attribution
Why Is Google Phasing Out Four Attribution Models?
"An end is only a beginning in disguise." - Craig...
Read full post
Marketing Attribution
How Can Marketing Teams Thrive on a Lean Budget
For folks running a marathon, hydration is key to finishing...
Read full post
Marketing Metrics & KPIs
Using Technology to Streamline Marketing Expenses: Best Practices for CMOs
As a CMO, managing marketing expenses while achieving optimal results...
Read full post
Marketing Metrics & KPIs
Prioritizing Your Marketing Budget: How to Do More With Less
Whether you are a seasoned marketer or a beginner, budgeting...
Read full post
Analytics
Unleashing the Power of Marketing Analytics in a Fickle Economy
Be it a business or a consumer, everyone’s first instinct...
Read full post
Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
Read full post
Data Management
The Ultimate Guide to Data Integration
In a post-covid world, where digital channels have become the...
Read full post
Thought-leadership
Campaign Tracking: Everything You Need to Know
With multiple marketing platforms and the absence of proper governance,...
Read full post
Analytics
Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue
Cohort analysis is a powerful tool for marketers to understand...
Read full post
Analytics
Things Your Social Media Dashboard Should Tell You
As a marketer, you probably have a stack of MarTech...
Read full post
Marketing Metrics & KPIs
How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing metrics are crucial indicators that help businesses measure and...
Read full post
Marketing Metrics & KPIs
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect...
Read full post
Marketing Metrics & KPIs
5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation
B2B marketers can enhance their targeting, raise engagement, and increase...
Read full post
Analytics
Marketing Analytics 101: 5 Challenges and How to Solve Them
Billions of people worldwide use the Internet, and every action...
Read full post
Analytics
Marketing Analytics – What Is It and How Can You Use It?
Did you know 54% of companies have experienced higher profits...
Read full post
Marketing Metrics & KPIs
The Perfect Marketing Report Part II: 4 Things to Exclude
It can be overwhelming to leave out anything that you...
Read full post
Marketing Metrics & KPIs
The Perfect Marketing Report: 5 Things to Include
With hundreds of metrics and KPIs, it could be overwhelming...
Read full post
Thought-leadership
Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
Read full post
Thought-leadership
5 Challenges That CMOs Might Face in 2023
The role of the CMO has changed a lot. With...
Read full post
Data Management
9 Email Marketing Tips for B2B Marketers
Email is a vital channel for B2B marketers to nurture...
Read full post
Thought-leadership
6 B2B Marketing Trends for 2023
Introduction B2B marketing isn’t the dry and static routine it...
Read full post
Marketing Attribution
Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best
In today’s competitive marketing environment, businesses have more than one...
Read full post
Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
Read full post
Data Management
Best Practices for Data Hygiene
In today’s competitive market, data is the goldmine and a...
Read full post
Data Management
Data Governance Challenges & Best Practices
The importance of data in today’s technology-driven business environment needs...
Read full post
Data Management
A Cookieless World Is Coming: What Does It Mean for Marketers?
There’s enough talk of a cookieless world–the privacy it will...
Read full post
9 KPIs Every CMO Should Track
The most effective language to communicate with the C-Suite is...
Read full post
5 Key Metrics Every CMO Should be Tracking
"What's measured improves." - Peter Drucker As a Chief Marketing...
Read full post
9 Email Marketing Tips for B2B Marketers
Looking to optimize your B2B email marketing strategy? With so...
Read full post
Marketing Attribution: The What, Why, and How
Justifying marketing budgets is a tale as old as time,...
Read full post