Resources

Thought-leadership

Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs

As a CMO or marketing manager, have you ever thought...

Thought-leadership

B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game

In today's ROI-driven business world, measuring and analyzing the impact...

Thought-leadership

Precision, Personalization, Success: The ABCs of a Comprehensive Account-Based Marketing Framework

As a marketer, we're sure that at some point or...

Thought-leadership

Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth

Understanding your customer's journey and their value over time is...

Thought-leadership

The Data Value Chain – Transforming Raw Data Into Marketing Gold

Data is the lifeblood of modern businesses. From customer interactions...

Thought-leadership

How to Create a Winning Revenue Attribution Strategy

In today's data-driven business world, understanding where your revenue comes...

Thought-leadership

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

Being in the world of marketing, you know that leads...

Thought-leadership

A Marketer’s Guide to Overcoming Attribution Blind Spots

Let's say you ran a multi-channel marketing campaign for your...

Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Thought-leadership

Top 15 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform

Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...

Analytics

Revolutionizing Data Visualization: The Rise of Custom Dashboards in Business Intelligence

A custom dashboard is a personalized interface that presents critical...

Google Analytics

Analyze and Optimize with the Best Keyword Analysis Tool

Across various industries, analysis tools have emerged as game-changers, revolutionizing...

Analytics

Customer Analytics Software: Analyze Your Customer Data

In today's data-driven business landscape, customer analytics software has become...

Analytics

Mastering Website Performance with a Web Analytics Dashboard

Are you looking to unveil the secrets behind your website's...

Analytics

Web Analytics Services: Exploring the Power of Data

As businesses strive to make data-driven decisions in the increasingly...

Thought-leadership

Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs

As a CMO or marketing manager, have you ever thought...

Data Management

Magnify Your Digital Marketing Campaigns with a UTM Builder

Are you looking to boost your digital marketing campaigns to...

Marketing Metrics & KPIs

Supercharge Your Business with Company Dashboard Software

Are you ready to take your business to heights? Company...

Marketing Metrics & KPIs

A Comprehensive Guide for Digital Marketing Dashboard

Welcome to our guide on Digital marketing dashboards! In today's...

Google Analytics

Optimizing Performance: SEO Strategies with Google Tag Tracker

As a website owner or digital marketer, understanding your website's...

Google Analytics

Google Cloud: Enhance Your Business Potential

Welcome to the future of computing! Cloud technology has revolutionized...

Thought-leadership

B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game

In today's ROI-driven business world, measuring and analyzing the impact...

Thought-leadership

Precision, Personalization, Success: The ABCs of a Comprehensive Account-Based Marketing Framework

As a marketer, we're sure that at some point or...

Marketing Attribution

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

In digital marketing, marketing attribution is critical to understanding the...

Analytics

B2B Marketing Analytics Implementation Guide

It is time to gain a clear understanding of what...

Data Management

Mastering Email Marketing Data: Strategies for Effective Campaigns

When you are creating a marketing campaign, it is crucial...

Marketing Metrics & KPIs

Comparing Dashboard Tools: Finding the Perfect Solution for Your Business

Dashboard tools have become a crucial element in today's data-driven...

Analytics

The Potential of AI Marketing Analytics: Transforming Your Decision-Making

One key advantage of AI in analyzing marketing data is...

Analytics

Digital Agency Reporting: Boosting Success with Data

In the realm of marketing, it is essential to have...

Analytics

Ensured Business Success with Marketing Analysis

Marketing analysis is pivotal in steering businesses toward profitability. It...

Analytics

Achieving Marketing Success: The Power of a Marketing Analytics Dashboard

In today's digital age, understanding and harnessing the power of...

Analytics

Make Your Business Successful with a Marketing Analytics Solution

Marketing analytics solutions allow companies to collect, analyze, and interpret...

Marketing Metrics & KPIs

Data Studio Marketing Dashboards: Drive Your Business Forward

Welcome to our Data Studio Marketing Dashboards guide and how...

Analytics

Power of Digital Marketing Analytics Tools: Unlocking Success for Your Business

Are you looking to take your marketing efforts to the...

Marketing Attribution

Data-Driven Multi-Touch Attribution Models: Get Actionable Insights

It has become increasingly crucial for businesses to accurately track...

Data Management

Harnessing the Power of Digital Marketing Data

Driving Success through Informed Marketing Decisions Data serves as the...

Analytics

Custom UTM Parameters: Unleashing the Power of Data-driven Marketing

Are you looking to elevate your marketing campaigns? Look no...

Data Management

The Power of Marketing Data Integration: Boosting Business Success

In today's digital age, marketing data integration is critical in...

Marketing Metrics & KPIs

Tools and Techniques for Data Visualization in Content Marketing Reporting

Visualizing data is essential for presenting insights and making data...

Marketing Metrics & KPIs

Channel Dashboard: Elevating Your YouTube Channel Management

So, what does the Channel Dashboard do? It's a user-friendly...

Analytics

All You Need to Know About Lead Scoring and Its Importance in Marketing Automation

Lead scoring is a systematic approach that assigns a numerical...

Marketing Metrics & KPIs

Achieve Marketing Success with a Comprehensive Campaign Dashboard

One significant advantage of a campaign dashboard is its ability...

Analytics

Conversational AI for Marketing: Unlocking Unprecedented Customer Engagement

Are you seeking ways to transform your marketing strategy and...

Data Management

Enhance Integrations with Facebook Connector | Increase User Experience

The significance of a Facebook Connector lies in its ability...

Marketing Metrics & KPIs

Unveiling the Key to Successful Marketing: Advertising ROI

Advertising ROI quantifies the return on investment generated by your...

Analytics

B2C Marketing Analytics 101: How to Measure and Optimize Your Campaigns

Welcome to a world where every click, purchase, and interaction...

Analytics

CRM Dashboards: What You Need To Know

CRM dashboards are tools that enhance data visualization for comprehension...

Thought-leadership

Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth

Understanding your customer's journey and their value over time is...

Marketing Metrics & KPIs

Unveiling the Key to Successful Marketing: Advertising ROI

Advertising ROI quantifies the return on investment generated by your...

Marketing Metrics & KPIs

Key KPIs for Your Email Marketing Dashboard

Understanding the significance of data and metrics in email marketing...

Marketing Metrics & KPIs

Advertising Dashboard: Monitoring and Enhancing Campaign Performance

Advertising dashboards offer the flexibility to customize and filter data...

Analytics

B2C Marketing Analytics 101: How to Measure and Optimize Your Campaigns

Welcome to a world where every click, purchase, and interaction...

Thought-leadership

The Data Value Chain – Transforming Raw Data Into Marketing Gold

Data is the lifeblood of modern businesses. From customer interactions...

Analytics

Impact of ABM Analytics on Revenue and Business Growth

Let’s start this article by offering a definition of ABM...

Analytics

Track & Measure the Success of Your Marketing Campaigns Using UTM Parameters

In the dynamic world of digital marketing, understanding the effectiveness...

Analytics

The Potential of AI Marketing Analytics: Transforming Your Decision-Making

One key advantage of AI in analyzing marketing data is...

Thought-leadership

How to Create a Winning Revenue Attribution Strategy

In today's data-driven business world, understanding where your revenue comes...

Thought-leadership

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

Being in the world of marketing, you know that leads...

Thought-leadership

A Marketer’s Guide to Overcoming Attribution Blind Spots

Let's say you ran a multi-channel marketing campaign for your...

Analytics

Fast-Track Your Business Growth With Marketing Analytics Software

In the fast-paced digital landscape, data is king. To thrive...

Marketing Metrics & KPIs

Elevate Your Advertising Potential with a Paid Media Dashboard

Tired of the hassle of logging into multiple advertising platforms...

Marketing Metrics & KPIs

CMO Dashboard: An All-in-One Reporting Tool for CMOs

In today's fast-paced world, the role of a Chief Marketing...

Marketing Metrics & KPIs

SEO Dashboard – All You Need to Know

In today's digital age, search engine optimization (SEO) is crucial...

Marketing Metrics & KPIs

Up Close and Personal: The Art of Personalizing Social Media Content for Different Audiences

"We don't have a choice whether we DO social media,...

Analytics

The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them

Today, being a savvy marketer is more than just creating...

Analytics

Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications

Do you believe marketing analytics and business analytics are the...

Marketing Attribution

Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys

In modern marketing, where customer interactions unfold across a multitude...

Analytics

Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs

In the fast-evolving landscape of marketing, data has emerged as...

Analytics

Which Tags are Standard Google Analytics Campaign Parameters?

"Without big data analytics, companies are blind and deaf, wandering...

Data Management

Disparate Marketing Platforms – Why They Suck (Your Revenue)

So, you've got your email marketing tool, your social media...

Marketing Metrics & KPIs

A/B Testing & Experimentation – Your Key to Better Conversions

Red or yellow? Read More or Learn More? Send that...

Analytics

Predictive Analytics in 2023 – Applications, Challenges, and Trends

As a CMO, after months of working on a marketing...

Analytics

The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience

Let’s face it - the landscape of social media marketing...

Analytics

Demystifying Social Media Analytics: Leveraging Data to Understand Your Target Audience

"Don't use social media to impress people, use it to...

Analytics

How to Leverage Marketing Analytics to Improve Customer Retention

In the ever-evolving realm of marketing, customer retention holds a...

Analytics

Ethical Considerations in Marketing Analytics: Balancing Data and Privacy

In today's data-driven business landscape, marketing analytics plays a pivotal...

Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

Gone are the days of guesswork and hunches in marketing,...

Analytics

How EDA is Fueling the Future of Marketing Analytics

In a dynamic marketing world, a deeper understanding of the...

Analytics

Beyond the Numbers: The Human Element in Marketing Analytics

Mike Schmoker, a former administrator and English teacher, said, "Things...

Marketing Attribution

Understanding Marketing Attribution Modeling – The Pros and Cons

As a savvy marketer, you certainly know how many channels...

Analytics

The 6 Biggest Limitations of Google Search Console and How to Overcome Them

Google Search Console is a nifty tool that gives you...

Data Management

Combating Channel Shunning Woes for Better Marketing ROI

Have you ever wondered why some brands consistently do better...

Analytics

Demystifying Digital Marketing Analytics: Key Metrics You Need to Know

Digital marketing has completely transformed the way businesses interact with...

Analytics

Marketing Data Analytics for Business Decisions

In today's fast-paced and data-driven business landscape, informed decision-making is...

Data Management

The Need for a Data-Driven Agile Marketing Strategy

Today, every marketer talks of a data-driven marketing approach. Though...

Analytics

From Insights to Impact: Maximizing ROI with Marketing Analytics

"We must move from numbers keeping score to numbers that...

Analytics

5 Common Mistakes to Avoid in Marketing Analytics

Marketing analytics now has become an indispensable tool for companies...

Analytics

The Science of Success: Elevate Your Marketing Strategies With Analytics

In the dynamic world of marketing, achieving success demands a...

Marketing Metrics & KPIs

Ultimate Guide to Cross-Channel Marketing

Do you know the word factotum? As a CMO, your...

Analytics

Understanding Your Marketing Analytics Maturity

A Gartner Survey revealed that marketing analytics influences 53% of...

Analytics

Different Types of Marketing Analytics: Why Should They Matter?

Marketing analytics is an essential tool for businesses of all...

Analytics

Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software

Marketing automation has been a game-changer for marketers, streamlining and...

Analytics

Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?

We live in an era where data has become the...

Analytics

How Marketing Analytics Can Help B2B Companies Improve Their Lead Generation

"Information is the oil of the 21st century, and analytics...

Analytics

Best Winning B2B Campaigns You Need to Know

In today's highly competitive business landscape, B2B marketers are constantly...

Analytics

What is Lead to Account Matching and Why Should You Care About It?

Did you know, only 7% of sales reps believe they...

Marketing Attribution

How Can Marketing Mix Modeling Take Your Reporting Up a Notch

We don't need to reiterate the importance of reporting for...

Analytics

Boost the Effectiveness of Your Marketing Campaigns With Digital Marketing Analytics

In today's digital age, businesses face fierce competition and must...

Data Management

10 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

An end is only a beginning in disguise." - Craig...

Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results...

Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

Analytics

Unleashing the Power of Marketing Analytics in a Fickle Economy

“Losing your head in a crisis is a good way...

Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Analytics

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Personalization and segmentation are essential for a successful B2B marketing...

Analytics

Marketing Analytics 101: 17 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Thought-leadership

Top 15 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

Analytics

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

Marketing Attribution

Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?

In today’s competitive marketing environment, businesses have more than one...

Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Data Management

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will...

5 Ways for B2B Marketing Teams to Justify Marketing Spend

As a savvy marketer, you’re always pitching innovative ideas to...

Unleashing the Power of Marketing Analytics Platforms: 5 Features that Catapult Your Business to New Heights

Marketing analytics platforms act as the mystical interpreters of the...

9 KPIs Every CMO Should Track

The most effective language to communicate with the C-Suite is...

5 Key Metrics Every CMO Should be Tracking

What's measured improves." - Peter Drucker As a Chief Marketing...

9 Email Marketing Tips for B2B Marketers

Looking to optimize your B2B email marketing strategy? With so...

The Future of Marketing Analytics 2024 Predictions Unveiled

The days of casting marketing dollars into the abyss and...

A Marketer’s Guide to Overcoming Attribution Blind Spots

Attribution blind spots occur when you can't accurately attribute conversions...

Taking Your Customer Retention Strategy Up a Notch With Marketing Analytics

Integrating marketing analytics into your customer retention strategy empowers you...

Managing a Multichannel Marketing Strategy: Challenges and Solutions for CMOs

With the rise of digital channels, it’s crucial to integrate...

Demystifying the Biggest Limitations of Google Search Console & How to Overcome Them

Google Search Console is a best-in-class tool that provides valuable...

The State of Marketing Analytics 2023

From cutting-edge technologies like AI & ML to the rise...

Tracking the Customer Journey: A Guide for CMOs

A customer journey entails the series of all interactions that...

Everything You Need to Know About Marketing Analytics

Marketing analytics is all about determining the results of past...

Marketing Attribution: The What, Why, and How

Justifying marketing budgets is a tale as old as time,...

The AI Paradox: Bridging Ethics and Innovation

More From Our Content Repertoire Adding the AI Advantage to...

The Role of
AI and ML in Marketing Analytics

Links and Resources Data-Driven B2B Marketing: 5 Ways Analytics Improve...

The Art of Turning Data Into Decisions With the Right Tech

More From Our Content Repertoire How EDA is Fueling the...

A Masterclass in Dominating the Marketing Operations Space

More From Our Content Repertoire The Science of Success: Elevate...

The CMO’s Approach to Thriving in a Lean Economy

More From Our Content Repertoire How Can Marketing Teams Thrive...

SEO Keyword Dashboard

Simplify & Optimize Your SEO Efforts With Our New State-of-the-Art...

Cohort Report Functionality

Have you ever wondered how your marketing campaigns truly impact...

Analytics

Revolutionizing Data Visualization: The Rise of Custom Dashboards in Business Intelligence

A custom dashboard is a personalized interface that presents critical...

Google Analytics

Analyze and Optimize with the Best Keyword Analysis Tool

Across various industries, analysis tools have emerged as game-changers, revolutionizing...

Analytics

Customer Analytics Software: Analyze Your Customer Data

In today's data-driven business landscape, customer analytics software has become...

Analytics

Mastering Website Performance with a Web Analytics Dashboard

Are you looking to unveil the secrets behind your website's...

Analytics

Web Analytics Services: Exploring the Power of Data

As businesses strive to make data-driven decisions in the increasingly...

Thought-leadership

Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs

As a CMO or marketing manager, have you ever thought...

Data Management

Magnify Your Digital Marketing Campaigns with a UTM Builder

Are you looking to boost your digital marketing campaigns to...

Marketing Metrics & KPIs

Supercharge Your Business with Company Dashboard Software

Are you ready to take your business to heights? Company...

Marketing Metrics & KPIs

A Comprehensive Guide for Digital Marketing Dashboard

Welcome to our guide on Digital marketing dashboards! In today's...

Google Analytics

Optimizing Performance: SEO Strategies with Google Tag Tracker

As a website owner or digital marketer, understanding your website's...

Google Analytics

Google Cloud: Enhance Your Business Potential

Welcome to the future of computing! Cloud technology has revolutionized...

Thought-leadership

B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game

In today's ROI-driven business world, measuring and analyzing the impact...

The Future of Marketing Analytics 2024 Predictions Unveiled

The days of casting marketing dollars into the abyss and...

Thought-leadership

Precision, Personalization, Success: The ABCs of a Comprehensive Account-Based Marketing Framework

As a marketer, we're sure that at some point or...

Marketing Attribution

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

In digital marketing, marketing attribution is critical to understanding the...

Analytics

B2B Marketing Analytics Implementation Guide

It is time to gain a clear understanding of what...

Data Management

Mastering Email Marketing Data: Strategies for Effective Campaigns

When you are creating a marketing campaign, it is crucial...

Marketing Metrics & KPIs

Comparing Dashboard Tools: Finding the Perfect Solution for Your Business

Dashboard tools have become a crucial element in today's data-driven...

Analytics

The Potential of AI Marketing Analytics: Transforming Your Decision-Making

One key advantage of AI in analyzing marketing data is...

Analytics

Digital Agency Reporting: Boosting Success with Data

In the realm of marketing, it is essential to have...

Analytics

Ensured Business Success with Marketing Analysis

Marketing analysis is pivotal in steering businesses toward profitability. It...

Analytics

Achieving Marketing Success: The Power of a Marketing Analytics Dashboard

In today's digital age, understanding and harnessing the power of...

Analytics

Make Your Business Successful with a Marketing Analytics Solution

Marketing analytics solutions allow companies to collect, analyze, and interpret...

Marketing Metrics & KPIs

Data Studio Marketing Dashboards: Drive Your Business Forward

Welcome to our Data Studio Marketing Dashboards guide and how...

Analytics

Power of Digital Marketing Analytics Tools: Unlocking Success for Your Business

Are you looking to take your marketing efforts to the...

Marketing Attribution

Data-Driven Multi-Touch Attribution Models: Get Actionable Insights

It has become increasingly crucial for businesses to accurately track...

Data Management

Harnessing the Power of Digital Marketing Data

Driving Success through Informed Marketing Decisions Data serves as the...

Analytics

Custom UTM Parameters: Unleashing the Power of Data-driven Marketing

Are you looking to elevate your marketing campaigns? Look no...

Data Management

The Power of Marketing Data Integration: Boosting Business Success

In today's digital age, marketing data integration is critical in...

Marketing Metrics & KPIs

Tools and Techniques for Data Visualization in Content Marketing Reporting

Visualizing data is essential for presenting insights and making data...

Marketing Metrics & KPIs

Channel Dashboard: Elevating Your YouTube Channel Management

So, what does the Channel Dashboard do? It's a user-friendly...

Analytics

All You Need to Know About Lead Scoring and Its Importance in Marketing Automation

Lead scoring is a systematic approach that assigns a numerical...

Marketing Metrics & KPIs

Achieve Marketing Success with a Comprehensive Campaign Dashboard

One significant advantage of a campaign dashboard is its ability...

Analytics

Conversational AI for Marketing: Unlocking Unprecedented Customer Engagement

Are you seeking ways to transform your marketing strategy and...

Data Management

Enhance Integrations with Facebook Connector | Increase User Experience

The significance of a Facebook Connector lies in its ability...

Marketing Metrics & KPIs

Unveiling the Key to Successful Marketing: Advertising ROI

Advertising ROI quantifies the return on investment generated by your...

Analytics

B2C Marketing Analytics 101: How to Measure and Optimize Your Campaigns

Welcome to a world where every click, purchase, and interaction...

Analytics

CRM Dashboards: What You Need To Know

CRM dashboards are tools that enhance data visualization for comprehension...

Thought-leadership

Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth

Understanding your customer's journey and their value over time is...

Marketing Metrics & KPIs

Unveiling the Key to Successful Marketing: Advertising ROI

Advertising ROI quantifies the return on investment generated by your...

Marketing Metrics & KPIs

Key KPIs for Your Email Marketing Dashboard

Understanding the significance of data and metrics in email marketing...

Marketing Metrics & KPIs

Advertising Dashboard: Monitoring and Enhancing Campaign Performance

Advertising dashboards offer the flexibility to customize and filter data...

Analytics

B2C Marketing Analytics 101: How to Measure and Optimize Your Campaigns

Welcome to a world where every click, purchase, and interaction...

Thought-leadership

The Data Value Chain – Transforming Raw Data Into Marketing Gold

Data is the lifeblood of modern businesses. From customer interactions...

Analytics

Impact of ABM Analytics on Revenue and Business Growth

Let’s start this article by offering a definition of ABM...

Analytics

Track & Measure the Success of Your Marketing Campaigns Using UTM Parameters

In the dynamic world of digital marketing, understanding the effectiveness...

Analytics

The Potential of AI Marketing Analytics: Transforming Your Decision-Making

One key advantage of AI in analyzing marketing data is...

Thought-leadership

How to Create a Winning Revenue Attribution Strategy

In today's data-driven business world, understanding where your revenue comes...

Thought-leadership

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

Being in the world of marketing, you know that leads...

Thought-leadership

A Marketer’s Guide to Overcoming Attribution Blind Spots

Let's say you ran a multi-channel marketing campaign for your...

Analytics

Fast-Track Your Business Growth With Marketing Analytics Software

In the fast-paced digital landscape, data is king. To thrive...

Marketing Metrics & KPIs

Elevate Your Advertising Potential with a Paid Media Dashboard

Tired of the hassle of logging into multiple advertising platforms...

Marketing Metrics & KPIs

CMO Dashboard: An All-in-One Reporting Tool for CMOs

In today's fast-paced world, the role of a Chief Marketing...

Marketing Metrics & KPIs

SEO Dashboard – All You Need to Know

In today's digital age, search engine optimization (SEO) is crucial...

A Marketer’s Guide to Overcoming Attribution Blind Spots

Attribution blind spots occur when you can't accurately attribute conversions...

Taking Your Customer Retention Strategy Up a Notch With Marketing Analytics

Integrating marketing analytics into your customer retention strategy empowers you...

Marketing Metrics & KPIs

Up Close and Personal: The Art of Personalizing Social Media Content for Different Audiences

"We don't have a choice whether we DO social media,...

Analytics

The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them

Today, being a savvy marketer is more than just creating...

Analytics

Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications

Do you believe marketing analytics and business analytics are the...

Managing a Multichannel Marketing Strategy: Challenges and Solutions for CMOs

With the rise of digital channels, it’s crucial to integrate...

Marketing Attribution

Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys

In modern marketing, where customer interactions unfold across a multitude...

5 Ways for B2B Marketing Teams to Justify Marketing Spend

As a savvy marketer, you’re always pitching innovative ideas to...

Analytics

Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs

In the fast-evolving landscape of marketing, data has emerged as...

Analytics

Which Tags are Standard Google Analytics Campaign Parameters?

"Without big data analytics, companies are blind and deaf, wandering...

Data Management

Disparate Marketing Platforms – Why They Suck (Your Revenue)

So, you've got your email marketing tool, your social media...

Marketing Metrics & KPIs

A/B Testing & Experimentation – Your Key to Better Conversions

Red or yellow? Read More or Learn More? Send that...

Analytics

Predictive Analytics in 2023 – Applications, Challenges, and Trends

As a CMO, after months of working on a marketing...

Demystifying the Biggest Limitations of Google Search Console & How to Overcome Them

Google Search Console is a best-in-class tool that provides valuable...

Analytics

The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience

Let’s face it - the landscape of social media marketing...

Analytics

Demystifying Social Media Analytics: Leveraging Data to Understand Your Target Audience

"Don't use social media to impress people, use it to...

Analytics

How to Leverage Marketing Analytics to Improve Customer Retention

In the ever-evolving realm of marketing, customer retention holds a...

Analytics

Ethical Considerations in Marketing Analytics: Balancing Data and Privacy

In today's data-driven business landscape, marketing analytics plays a pivotal...

Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

Gone are the days of guesswork and hunches in marketing,...

Analytics

How EDA is Fueling the Future of Marketing Analytics

In a dynamic marketing world, a deeper understanding of the...

Analytics

Beyond the Numbers: The Human Element in Marketing Analytics

Mike Schmoker, a former administrator and English teacher, said, "Things...

Marketing Attribution

Understanding Marketing Attribution Modeling – The Pros and Cons

As a savvy marketer, you certainly know how many channels...

The State of Marketing Analytics 2023

From cutting-edge technologies like AI & ML to the rise...

Analytics

The 6 Biggest Limitations of Google Search Console and How to Overcome Them

Google Search Console is a nifty tool that gives you...

Data Management

Combating Channel Shunning Woes for Better Marketing ROI

Have you ever wondered why some brands consistently do better...

Analytics

Demystifying Digital Marketing Analytics: Key Metrics You Need to Know

Digital marketing has completely transformed the way businesses interact with...

Analytics

Marketing Data Analytics for Business Decisions

In today's fast-paced and data-driven business landscape, informed decision-making is...

Data Management

The Need for a Data-Driven Agile Marketing Strategy

Today, every marketer talks of a data-driven marketing approach. Though...

Analytics

From Insights to Impact: Maximizing ROI with Marketing Analytics

"We must move from numbers keeping score to numbers that...

Analytics

5 Common Mistakes to Avoid in Marketing Analytics

Marketing analytics now has become an indispensable tool for companies...

Analytics

The Science of Success: Elevate Your Marketing Strategies With Analytics

In the dynamic world of marketing, achieving success demands a...

Tracking the Customer Journey: A Guide for CMOs

A customer journey entails the series of all interactions that...

Unleashing the Power of Marketing Analytics Platforms: 5 Features that Catapult Your Business to New Heights

Marketing analytics platforms act as the mystical interpreters of the...

Marketing Metrics & KPIs

Ultimate Guide to Cross-Channel Marketing

Do you know the word factotum? As a CMO, your...

Analytics

Understanding Your Marketing Analytics Maturity

A Gartner Survey revealed that marketing analytics influences 53% of...

Everything You Need to Know About Marketing Analytics

Marketing analytics is all about determining the results of past...

Analytics

Different Types of Marketing Analytics: Why Should They Matter?

Marketing analytics is an essential tool for businesses of all...

Analytics

Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software

Marketing automation has been a game-changer for marketers, streamlining and...

Analytics

Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?

We live in an era where data has become the...

Analytics

How Marketing Analytics Can Help B2B Companies Improve Their Lead Generation

"Information is the oil of the 21st century, and analytics...

Analytics

Best Winning B2B Campaigns You Need to Know

In today's highly competitive business landscape, B2B marketers are constantly...

Analytics

What is Lead to Account Matching and Why Should You Care About It?

Did you know, only 7% of sales reps believe they...

Marketing Attribution

How Can Marketing Mix Modeling Take Your Reporting Up a Notch

We don't need to reiterate the importance of reporting for...

Analytics

Boost the Effectiveness of Your Marketing Campaigns With Digital Marketing Analytics

In today's digital age, businesses face fierce competition and must...

Data Management

10 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

9 KPIs Every CMO Should Track

The most effective language to communicate with the C-Suite is...

Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

An end is only a beginning in disguise." - Craig...

Marketing Attribution: The What, Why, and How

Justifying marketing budgets is a tale as old as time,...

5 Key Metrics Every CMO Should be Tracking

What's measured improves." - Peter Drucker As a Chief Marketing...

Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results...

Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

Analytics

Unleashing the Power of Marketing Analytics in a Fickle Economy

“Losing your head in a crisis is a good way...

Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Analytics

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform

Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...

Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Personalization and segmentation are essential for a successful B2B marketing...

Analytics

Marketing Analytics 101: 17 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

9 Email Marketing Tips for B2B Marketers

Looking to optimize your B2B email marketing strategy? With so...

Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Thought-leadership

Top 15 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

Analytics

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

Marketing Attribution

Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?

In today’s competitive marketing environment, businesses have more than one...

Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Data Management

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will...