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Take your marketing game up a notch with tailored insights and resources for marketers and developers

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing. However, it's no secret that analyzing marketing data can be a daunting task, especially when you're dealing with large amounts of data.  That's why it's crucial to have a standardized...

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How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from the sales spectrum. However, in today's data-driven world, most companies realize it encompasses more than sales data. The traditional approach to measuring revenue had a major drawback – sales data...

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How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with larger companies when it comes to marketing. These challenges include limited resources, a lack of expertise in marketing analytics, and difficulty in measuring and optimizing marketing efforts. In order to...

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Why Is Google Phasing Out Four Attribution Models?

"An end is only a beginning in disguise." - Craig D. Lounsbrough Attribution models are a godsend for any marketer with the gumption to not just do things right but prove that things are going right. Marketing attribution models are...

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How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing the race. That’s why they carry a water bottle along – a limited resource that they need to use wisely in order to make it to the finish line. The...

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Data Management

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

Read full post

9 KPIs Every CMO Should Track

The most effective language to communicate with the C-Suite is...

Read full post
Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Read full post
Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

Read full post
Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

"An end is only a beginning in disguise." - Craig...

Read full post

5 Key Metrics Every CMO Should be Tracking

"What's measured improves." - Peter Drucker As a Chief Marketing...

Read full post
Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

Read full post
Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results...

Read full post
Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

Read full post
Analytics

Unleashing the Power of Marketing Analytics in a Fickle Economy

Be it a business or a consumer, everyone’s first instinct...

Read full post
Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Read full post
Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Read full post
Thought-leadership

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

Read full post
Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

Read full post
Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

Read full post

Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform

Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...

Read full post
Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

Read full post
Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

Read full post
Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

B2B marketers can enhance their targeting, raise engagement, and increase...

Read full post
Analytics

Marketing Analytics 101: 5 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

Read full post

9 Email Marketing Tips for B2B Marketers

Looking to optimize your B2B email marketing strategy? With so...

Read full post
Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Read full post
Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

Read full post
Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

Read full post
Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Read full post
Thought-leadership

5 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Read full post
Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

Read full post
Thought-leadership

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

Read full post
Marketing Attribution

Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

In today’s competitive marketing environment, businesses have more than one...

Read full post
Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Read full post
Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Read full post
Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Read full post
Data Management

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will...

Read full post

Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform

Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...

Read full post
Data Management

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

Read full post
Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Read full post
Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

Read full post
Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

"An end is only a beginning in disguise." - Craig...

Read full post
Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

Read full post
Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results...

Read full post
Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

Read full post
Analytics

Unleashing the Power of Marketing Analytics in a Fickle Economy

Be it a business or a consumer, everyone’s first instinct...

Read full post
Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Read full post
Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Read full post
Thought-leadership

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

Read full post
Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

Read full post
Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

Read full post
Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

Read full post
Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

Read full post
Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

B2B marketers can enhance their targeting, raise engagement, and increase...

Read full post
Analytics

Marketing Analytics 101: 5 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

Read full post
Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Read full post
Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

Read full post
Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

Read full post
Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Read full post
Thought-leadership

5 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Read full post
Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

Read full post
Thought-leadership

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

Read full post
Marketing Attribution

Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

In today’s competitive marketing environment, businesses have more than one...

Read full post
Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Read full post
Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Read full post
Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Read full post
Data Management

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will...

Read full post

9 KPIs Every CMO Should Track

The most effective language to communicate with the C-Suite is...

Read full post

5 Key Metrics Every CMO Should be Tracking

"What's measured improves." - Peter Drucker As a Chief Marketing...

Read full post

9 Email Marketing Tips for B2B Marketers

Looking to optimize your B2B email marketing strategy? With so...

Read full post

Marketing Attribution: The What, Why, and How

Justifying marketing budgets is a tale as old as time,...

Read full post

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