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SEO Dashboard – All You Need to Know
In today's digital age, search engine optimization (SEO) is crucial...
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A Marketer’s Guide to Overcoming Attribution Blind Spots
Attribution blind spots occur when you can't accurately attribute conversions...
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Taking Your Customer Retention Strategy Up a Notch With Marketing Analytics
Integrating marketing analytics into your customer retention strategy empowers you...
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Marketing Metrics & KPIs
Up Close and Personal: The Art of Personalizing Social Media Content for Different Audiences
"We don't have a choice whether we DO social media,...
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Analytics
The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them
Today, being a savvy marketer is more than just creating...
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Analytics
Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications
Do you believe marketing analytics and business analytics are the...
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Managing a Multichannel Marketing Strategy: Challenges and Solutions for CMOs
With the rise of digital channels, it’s crucial to integrate...
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Marketing Attribution
Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys
In modern marketing, where customer interactions unfold across a multitude...
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5 Ways for B2B Marketing Teams to Justify Marketing Spend
As a savvy marketer, you’re always pitching innovative ideas to...
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Analytics
Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs
In the fast-evolving landscape of marketing, data has emerged as...
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Analytics
Which Tags are Standard Google Analytics Campaign Parameters?
"Without big data analytics, companies are blind and deaf, wandering...
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Data Management
Disparate Marketing Platforms – Why They Suck (Your Revenue)
So, you've got your email marketing tool, your social media...
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Marketing Metrics & KPIs
A/B Testing & Experimentation – Your Key to Better Conversions
Red or yellow? Read More or Learn More? Send that...
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Analytics
Predictive Analytics in 2023 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
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Demystifying the Biggest Limitations of Google Search Console & How to Overcome Them
Google Search Console is a best-in-class tool that provides valuable...
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Analytics
The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience
Let’s face it - the landscape of social media marketing...
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Analytics
Demystifying Social Media Analytics: Leveraging Data to Understand Your Target Audience
"Don't use social media to impress people, use it to...
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Analytics
How to Leverage Marketing Analytics to Improve Customer Retention
In the ever-evolving realm of marketing, customer retention holds a...
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Analytics
Ethical Considerations in Marketing Analytics: Balancing Data and Privacy
In today's data-driven business landscape, marketing analytics plays a pivotal...
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Marketing Attribution
Unraveling the Power of AI and ML in Marketing Attribution
Gone are the days of guesswork and hunches in marketing,...
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Analytics
How EDA is Fueling the Future of Marketing Analytics
In a dynamic marketing world, a deeper understanding of the...
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Analytics
Beyond the Numbers: The Human Element in Marketing Analytics
Mike Schmoker, a former administrator and English teacher, said, "Things...
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Marketing Attribution
Understanding Marketing Attribution Modeling – The Pros and Cons
As a savvy marketer, you certainly know how many channels...
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The State of Marketing Analytics 2023
From cutting-edge technologies like AI & ML to the rise...
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Analytics
The 6 Biggest Limitations of Google Search Console and How to Overcome Them
Google Search Console is a nifty tool that gives you...
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Data Management
Combating Channel Shunning Woes for Better Marketing ROI
Have you ever wondered why some brands consistently do better...
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Analytics
Demystifying Digital Marketing Analytics: Key Metrics You Need to Know
Digital marketing has completely transformed the way businesses interact with...
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Analytics
Marketing Data Analytics for Business Decisions
In today's fast-paced and data-driven business landscape, informed decision-making is...
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Data Management
The Need for a Data-Driven Agile Marketing Strategy
Today, every marketer talks of a data-driven marketing approach. Though...
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Analytics
From Insights to Impact: Maximizing ROI with Marketing Analytics
"We must move from numbers keeping score to numbers that...
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Analytics
5 Common Mistakes to Avoid in Marketing Analytics
Marketing analytics now has become an indispensable tool for companies...
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Analytics
The Science of Success: Elevate Your Marketing Strategies With Analytics
In the dynamic world of marketing, achieving success demands a...
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Tracking the Customer Journey: A Guide for CMOs
A customer journey entails the series of all interactions that...
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Unleashing the Power of Marketing Analytics Platforms: 5 Features that Catapult Your Business to New Heights
Marketing analytics platforms act as the mystical interpreters of the...
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Marketing Metrics & KPIs
Ultimate Guide to Cross-Channel Marketing
Do you know the word factotum? As a CMO, your...
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Analytics
Understanding Your Marketing Analytics Maturity
A Gartner Survey revealed that marketing analytics influences 53% of...
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Everything You Need to Know About Marketing Analytics
Marketing analytics is all about determining the results of past...
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Analytics
Different Types of Marketing Analytics: Why Should They Matter?
Marketing analytics is an essential tool for businesses of all...
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Analytics
Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software
Marketing automation has been a game-changer for marketers, streamlining and...
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Analytics
Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?
We live in an era where data has become the...
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Analytics
How Marketing Analytics Can Help B2B Companies Improve Their Lead Generation
"Information is the oil of the 21st century, and analytics...
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Analytics
Best Winning B2B Campaigns You Need to Know
In today's highly competitive business landscape, B2B marketers are constantly...
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Analytics
What is Lead to Account Matching and Why Should You Care About It?
Did you know, only 7% of sales reps believe they...
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Marketing Attribution
How Can Marketing Mix Modeling Take Your Reporting Up a Notch
We don't need to reiterate the importance of reporting for...
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Analytics
Boost the Effectiveness of Your Marketing Campaigns With Digital Marketing Analytics
In today's digital age, businesses face fierce competition and must...
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Data Management
10 Smart Ways to Analyze Your Marketing Data
Data analysis has become an essential part of modern-day marketing....
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9 KPIs Every CMO Should Track
The most effective language to communicate with the C-Suite is...
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Analytics
How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
In the traditional business approach, organizations sought revenue intelligence from...
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Analytics
How Can SMBs Build a Successful Marketing Analytics Program?
Small and medium-sized businesses (SMBs) often struggle to compete with...
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Marketing Attribution
Why Is Google Phasing Out Four Attribution Models?
An end is only a beginning in disguise." - Craig...
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Marketing Attribution: The What, Why, and How
Justifying marketing budgets is a tale as old as time,...
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5 Key Metrics Every CMO Should be Tracking
What's measured improves." - Peter Drucker As a Chief Marketing...
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Marketing Attribution
How Can Marketing Teams Thrive on a Lean Budget
For folks running a marathon, hydration is key to finishing...
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Marketing Metrics & KPIs
Using Technology to Streamline Marketing Expenses: Best Practices for CMOs
As a CMO, managing marketing expenses while achieving optimal results...
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Marketing Metrics & KPIs
Prioritizing Your Marketing Budget: How to Do More With Less
Whether you are a seasoned marketer or a beginner, budgeting...
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Analytics
Unleashing the Power of Marketing Analytics in a Fickle Economy
“Losing your head in a crisis is a good way...
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Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
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Data Management
The Ultimate Guide to Data Integration
In a post-covid world, where digital channels have become the...
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Analytics
Campaign Tracking: Everything You Need to Know
With multiple marketing platforms and the absence of proper governance,...
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Analytics
Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue
Cohort analysis is a powerful tool for marketers to understand...
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Analytics
Things Your Social Media Dashboard Should Tell You
As a marketer, you probably have a stack of MarTech...
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Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform
Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...
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Marketing Metrics & KPIs
How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing metrics are crucial indicators that help businesses measure and...
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Marketing Metrics & KPIs
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect...
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Marketing Metrics & KPIs
5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation
Personalization and segmentation are essential for a successful B2B marketing...
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Analytics
Marketing Analytics 101: 17 Challenges and How to Solve Them
Billions of people worldwide use the Internet, and every action...
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9 Email Marketing Tips for B2B Marketers
Looking to optimize your B2B email marketing strategy? With so...
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Analytics
Marketing Analytics – What Is It and How Can You Use It?
Did you know 54% of companies have experienced higher profits...
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Marketing Metrics & KPIs
The Perfect Marketing Report Part II: 4 Things to Exclude
It can be overwhelming to leave out anything that you...
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Marketing Metrics & KPIs
The Perfect Marketing Report: 5 Things to Include
With hundreds of metrics and KPIs, it could be overwhelming...
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Thought-leadership
Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
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Thought-leadership
Top 15 Challenges That CMOs Might Face in 2023
The role of the CMO has changed a lot. With...
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Data Management
9 Email Marketing Tips for B2B Marketers
Email is a vital channel for B2B marketers to nurture...
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Analytics
6 B2B Marketing Trends for 2023
Introduction B2B marketing isn’t the dry and static routine it...
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Marketing Attribution
Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?
In today’s competitive marketing environment, businesses have more than one...
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Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
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Data Management
Best Practices for Data Hygiene
In today’s competitive market, data is the goldmine and a...
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Data Management
Data Governance Challenges & Best Practices
The importance of data in today’s technology-driven business environment needs...
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Data Management
A Cookieless World Is Coming: What Does It Mean for Marketers?
There’s enough talk of a cookieless world–the privacy it will...
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