Resources

Data Management

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

9 KPIs Every CMO Should Track

The most effective language to communicate with the C-Suite is...

Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Analytics

How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

"An end is only a beginning in disguise." - Craig...

5 Key Metrics Every CMO Should be Tracking

"What's measured improves." - Peter Drucker As a Chief Marketing...

Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

As a CMO, managing marketing expenses while achieving optimal results...

Marketing Metrics & KPIs

Prioritizing Your Marketing Budget: How to Do More With Less

Whether you are a seasoned marketer or a beginner, budgeting...

Analytics

Unleashing the Power of Marketing Analytics in a Fickle Economy

Be it a business or a consumer, everyone’s first instinct...

Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Thought-leadership

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance,...

Analytics

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Cohort analysis is a powerful tool for marketers to understand...

Analytics

Things Your Social Media Dashboard Should Tell You

As a marketer, you probably have a stack of MarTech...

Growth Natives Launches DiGGrowth—An AI-Driven Marketing Analytics Platform

Jan 25, 2023, Bellevue, Washington - Growth Natives, a leading...

Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

B2B marketers can enhance their targeting, raise engagement, and increase...

Analytics

Marketing Analytics 101: 5 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

9 Email Marketing Tips for B2B Marketers

Looking to optimize your B2B email marketing strategy? With so...

Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

It can be overwhelming to leave out anything that you...

Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

With hundreds of metrics and KPIs, it could be overwhelming...

Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Thought-leadership

5 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

Data Management

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture...

Thought-leadership

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it...

Marketing Attribution

Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

In today’s competitive marketing environment, businesses have more than one...

Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Data Management

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will...