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Thought-leadership

Take your marketing game up a notch with tailored insights and resources on Thought-Leadership

Thought-leadership

Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs

As a CMO or marketing manager, have you ever thought...

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Unlocking Niche Audiences with Advanced Marketing Analytics
Thought-leadership

B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game

In today's ROI-driven business world, measuring and analyzing the impact...

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Thought-leadership

Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth

Understanding your customer's journey and their value over time is...

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Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth1
Thought-leadership

The Data Value Chain – Transforming Raw Data Into Marketing Gold

Data is the lifeblood of modern businesses. From customer interactions...

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The Data Value Chain - Transforming Raw Data Into Marketing Gold (2)
Thought-leadership

How to Create a Winning Revenue Attribution Strategy

In today's data-driven business world, understanding where your revenue comes...

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Creating a Winning Revenue Attribution Strategy v2
Thought-leadership

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

Being in the world of marketing, you know that leads...

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Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework
Thought-leadership

A Marketer’s Guide to Overcoming Attribution Blind Spots

Let's say you ran a multi-channel marketing campaign for your...

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A Marketer's Guide to Overcoming Attribution Blind Spots-1
Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

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Why is 2023 the Year to Shift to Revenue-Focused Marketing
Thought-leadership

Top 15 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With...

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5 Challenges That CMO