Category: Thought-leadership

Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance, marketing teams tend to follow dissimilar campaign naming conventions. This is likely to lead to inconsistent data and ultimately to inefficiency and inaccurate ROI reporting. Campaign tracking is a method used by marketers to track the performance of their marketing campaigns. It also helps businesses… Continue reading Campaign Tracking: Everything You Need to Know

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing data that resides in silos, incomplete campaign tracking, no single system for assembling touchpoint insights, a complex martech and sales stack, and more. Per Gartner’s Chief Marketing Officer Q4 report, an average of 64% of martech leaders agree that their team lacks technical skills to… Continue reading Why is 2023 the Year to Shift to Revenue-Focused Marketing?

5 Challenges That CMOs Might Face in 2023

The role of the CMO has changed a lot. With the proliferation of channels, devices, platforms, and a fear of recession looming, it’s difficult for a CMO to prove marketing’s value without having access to unified and holistic data, a pool of talent, connecting with customers, and standing out in a crowded marketing landscape. There’s… Continue reading 5 Challenges That CMOs Might Face in 2023

6 B2B Marketing Trends for 2023

Introduction B2B marketing isn’t the dry and static routine it is made out to be–it is a dynamic force affected by ever-changing trends. Some of these trends run deeper than the ones that affect B2C marketing because B2B marketing doesn’t concern itself with as many vanity metrics and beautifying tactics. With 2023 around the corner,… Continue reading 6 B2B Marketing Trends for 2023