Thought-leadership
Integrating Data from Different Channels for a Holistic View of Your Marketing Performance
Who's your ideal customer? Where do they come from? How...
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Thought-leadership
Get Your Channels to Play Nice: Integrated Data for Smarter Marketing
If you’re a savvy marketer, you’re living in a world...
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Thought-leadership
Consent-Based Analytics: Ensure Long-Term Marketing Success
As marketers, we want our customers to perceive our marketing...
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Thought-leadership
Drip Campaign Mastery: 8 Tips to Nurture B2B Leads for Long-Term Success
Ever felt lost in the world of B2B marketing, sending...
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How To Become An AI-Ready Organization
Remember the excitement around Google Lens or the buzz about...
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From Data to Dollars: Leveraging Predictive Account Scoring to Drive Revenue
If your marketing efforts are paying off, you probably see...
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Thought-leadership
The Future of Marketing: How Predictive Lead and Account Scoring is Changing the Game
Can we, in this incredible marketing landscape driven heavily by...
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Thought-leadership
Cloud Wars: A Comparative Analysis of Leading Cloud Vendors
How many companies are using cloud computing? Around 94% of...
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Thought-leadership
Content Marketing Attribution: Tracking Content Impact Across the Customer Journey
So, you've poured your heart into crafting the perfect blog...
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Thought-leadership
From Cost Center to Profit Driver: Transforming the Perception of Marketing
Despite generating outstanding conversions and fueling the sales funnel, marketers...
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Thought-leadership
The Power of Incrementality Measurement: Driving Actionable Insights for Marketers
The goals of your marketing campaigns are crystal clear –...
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Thought-leadership
Breaking Down Barriers: AI Tools and the Democratization of Data Analysis in B2B Marketing
When it comes to B2B operations, data analysis is one...
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Real-Time Marketing Analytics: Key to Agile Marketing
B2B marketing is a world where trends shift at the...
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Thought-leadership
15 Rules of Sales Analytics for a Pristine Pipeline: Separating Genuine Opportunities from Illusions
As a sales manager, you already know that in the...
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Thought-leadership
The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach
Artificial intelligence is undoubtedly a game-changer for businesses worldwide, with...
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Thought-leadership
Enhancing Lead Nurturing with Revenue Attribution Turning Leads into Sales
In a digital-first world, the competition has touched the roof....
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Thought-leadership
Marketing Analytics Evolution: Navigating the New Landscape Beyond MMM and Attribution Models
Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) are two...
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Thought-leadership
The Future of Marketing Analytics 2024: Top Trends
Top 5 Marketing Analytics Trends for 2024 Marketing analytics serves...
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Thought-leadership
Content Syndication for B2B Lead Generation: Best Practices and Pitfalls
Strategic Content Syndication: A Blueprint for Elevating B2B Lead Generation...
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Thought-leadership
Harnessing the Power of Geo Experimentation & Incrementality in Performance Max Campaigns
Harnessing the Power of Geo Experimentation & Incrementality in Performance...
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Thought-leadership
Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs
As a CMO or marketing manager, have you ever thought...
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Thought-leadership
B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game
In today's ROI-driven business world, measuring and analyzing the impact...
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Account-Based Marketing Framework: Drive Targeted Success
As a marketer, we're sure that at some point or...
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Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth
Understanding your customer's journey and their value over time is...
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The Data Value Chain – Transforming Raw Data Into Marketing Gold
Data is the lifeblood of modern businesses. From customer interactions...
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Thought-leadership
How to Create a Winning Revenue Attribution Strategy
In today's data-driven business world, understanding where your revenue comes...
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Thought-leadership
Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework
Being in the world of marketing, you know that leads...
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Thought-leadership
A Marketer’s Guide to Overcoming Attribution Blind Spots
Let's say you ran a multi-channel marketing campaign for your...
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Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
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Top 15 Challenges That CMOs Might Face in 2024
The role of the CMO has changed a lot. With...
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