DiGGrowth stitches customer data from a marketing perspective. Our marketing analytics platform is all about your customers, including how they interact with your brand, their channel preferences, and paths that lead to revenue and pipeline.
With its out-of-the-box reporting and machine learning driven marketing attribution, DiGGrowth acts as your decision engine that helps you justify marketing spend and make right choices while driving higher revenue from all your marketing initiatives.
While you focus on blending online and offline marketing strategies to create one unified customer experience, DiGGrowth drives phygital insights with end-to-end user journey visualizations that cover everything from the first anonymous touch to known user tracking.
DiGGrowth enables marketing leaders, marketing operations managers, performance marketers, and the entire marketing team to get a clear picture of marketing effectiveness.
CMOs, VPs of marketing, and other marketing leaders can effectively measure and prove the value of marketing performance with custom marketing dashboards and reports that include:
Streamline marketing programs, campaign planning, and reporting with dashboards and reports specifically tailored for marketing operations managers, like:
Measure the performance of your marketing channels and prove their value with holistic reports for performance marketers, including:
Accurately measure and drive better return on marketing investment with DiGGrowth’s marketing analytics and attribution
Optimize marketing analytics by centralizing marketing data from ad platforms, CRM, website analytics, marketing automation platforms, and more.
Marketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution ascertains which marketing touchpoints comparatively perform better. This helps marketing leaders make better marketing channel budget allocation decisions.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.