Accurately Measure Revenue Impact From Marketing
DiGGrowth's accurate marketing analytics and attribution features help marketing leaders and their teams to become revenue-focused by accurately attributing revenue and pipeline to all marketing expenditures.
Try DiGGrowth for Free
Who Is It For?
DiGGrowth enables marketing leaders, marketing operations managers, performance marketers, and the entire marketing team to get a clear picture of marketing effectiveness.
Marketing Heads
CMOs, VPs of marketing, and other marketing leaders can effectively measure and prove the value of marketing performance with custom marketing dashboards and reports that include:
- Comprehensive Marketing Dashboard
- Channel Performance Dashboard
- Sales Cycle Report
- Cohort Report
Marketing Ops. Managers
Streamline marketing programs, campaign planning, and reporting with dashboards and reports specifically tailored for marketing operations managers, like:
- Path Length Report
- Model Comparison
Performance Marketers
Measure the performance of your marketing channels and prove their value with holistic reports for performance marketers, including:
- Paid Media Tracker
- Email Marketing Dashboard
- User Path Analysis Report
- Top Conversion Path Report
Campaign Tracking
Accurately measure and drive better return on marketing investment with DiGGrowth’s marketing analytics and attribution
Data Integration
Optimize marketing analytics by centralizing marketing data from ad platforms, CRM, website analytics, marketing automation platforms, and more.
Ready to get started?
Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness
Start free trail
Experience Premium Marketing Analytics At Budget-Friendly Pricing.
Learn how you can accurately measure return on marketing investment.
Additional Resources
15 Rules of Sales Analytics for Cleaning the Pipeline: Unearth Gold, Leave Behind Fool’s Gold Outline
As a sales manager, you already know that...
Read full post post
The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach
Artificial intelligence is undoubtedly a game-changer for businesses...
Read full post post
Enhancing Lead Nurturing with Revenue Attribution Turning Leads into Sales
In a digital-first world, the competition has touched...
Read full post postFAQ's
Marketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution ascertains which marketing touchpoints comparatively perform better. This helps marketing leaders make better marketing channel budget allocation decisions.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.