DiGGrowth enables marketing leaders, marketing operations managers, performance marketers, and the entire marketing team to get a clear picture of marketing effectiveness.
CMOs, VPs of marketing, and other marketing leaders can effectively measure and prove the value of marketing performance with custom marketing dashboards and reports that include:
Streamline marketing programs, campaign planning, and reporting with dashboards and reports specifically tailored for marketing operations managers, like:
Measure the performance of your marketing channels and prove their value with holistic reports for performance marketers, including:
Accurately measure and drive better return on marketing investment with DiGGrowth’s marketing analytics and attribution
Optimize marketing analytics by centralizing marketing data from ad platforms, CRM, website analytics, marketing automation platforms, and more.
DiGGrowth helps B2B marketers do more with less and increase marketing ROI by 30%
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Read full post postMarketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution ascertains which marketing touchpoints comparatively perform better. This helps marketing leaders make better marketing channel budget allocation decisions.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.