DiGGrowth AI-Powered ICP Analytics | Identify Ideal Customers Faster

What You'll Get

AI-Powered ICP Grader
That Uncovers Your Next Best Customer

Manual lead scoring, static ICP definitions, and scattered signals waste time and budget. The ICP Analytics Agent applies AI to your historical win/loss data, continuously learning who your best customers are and where to find more like them.

Custom ICP Fit Model

Automatically score every account and contact using a model trained on your own customer history, not generic benchmarks. Reveal what truly defines your best customers and how each new prospect compares.

Dynamic ICP Tiers

Segment every account into clear, actionable grades (A, B, C) so marketing, SDRs, and sales teams know exactly where to focus first.

Lookalike Account Modeling

Operationalize your ICP with precision. Each new or existing account gets a Similarity Score showing which of your happiest customers it most closely resembles. Use this to personalize outreach, prioritize segments, and instantly know which deals mirror past success.

Automated Buying Signals

Weekly AI alerts show how your ICP is shifting based on win/loss patterns, market activity, and customer adoption signals.

Behavior + Fit Intelligence

Blend firmographic and technographic data with engagement activity from HubSpot, Marketo, or Pardot to see both fit and interest in one unified view.

Predictive Pipeline Insights

Know which accounts are most likely to advance through your pipeline before outreach even starts. Predictive analytics identify deals with the highest probability of conversion.

Frequently Asked
Questions

Here are some answers to your most frequently asked questions

We integrate with your CRM (for example, Salesforce) for opportunity and account data, and your marketing automation tools (for example, HubSpot, Pardot, Marketo) for engagement signals. We enrich with firmographic and technographic attributes to complete the view. Any additional data sources can be onboarded for more customized model through our data science professional services.

Lead scoring tracks engagement signals. ICP Analytics measures fit and similarity, using models trained on your actual win/loss data rather than arbitrary point rules. It operates at the account level, aligning sales and marketing around a single, data-driven view of your ideal customer and fully operationalizing ICP intelligence across your go-to-market teams.

Each ICP model is back-tested against historical performance data to verify accuracy before deployment. The system compares predicted high-fit accounts against past wins and losses to confirm precision and lift, ensuring the model is both trusted and revenue-proven before it’s activated in your live sales and marketing workflows.

Yes. The model scores and tiers your TAL while revealing which accounts most closely resemble your happiest customers.

It is continuous. The Self-Learning ICP Model retrains automatically as new data is added. With our data science professional services we can further customize the model and add any additional data sources as well.

Scores, tiers, and similarity data are written directly into your CRM/Marketing automation platform as fields your teams already use.

AI-Powered ICP Analytics

Stop Wasting Pipeline on
the Wrong Accounts.