Akanksha Dass ![]()
Head of Content Marketing & StrategyAkanksha is a content marketing expert who strongly focuses on driving a brand's narrative through modern content marketing techniques. With extensive experience in the B2B world, she has worked for brands like Dell and American Express. She specializes in content, email, inbound, social media, and copywriting. A writer at heart and a marketing technology enthusiast, currently she spearheads a team of intelligent writers, mentoring them with purpose, passion, and empathy.
More From Akanksha Dass
Thought-leadership
Content Marketing Attribution: Tracking Content Impact Across the Customer Journey
So, you've poured your heart into crafting the perfect blog...
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Thought-leadership
A Marketer’s Guide to Overcoming Attribution Blind Spots
Let's say you ran a multi-channel marketing campaign for your...
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Marketing Metrics & KPIs
Up Close and Personal: The Art of Personalizing Social Media Content for Different Audiences
"We don't have a choice whether we DO social media,...
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Data Management
Disparate Marketing Platforms – Why They Suck (Your Revenue)
So, you've got your email marketing tool, your social media...
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Analytics
Social Media Analytics : A Requisite Tool For Optimizing Success
“Don’t use social media to impress people, use it to...
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Analytics
The 6 Biggest Limitations of Google Search Console and How to Overcome Them
Google Search Console is a nifty tool that gives you...
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Marketing Attribution
Why Is Google Phasing Out Four Attribution Models?
An end is only a beginning in disguise." - Craig...
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Analytics
Unleashing the Power of Marketing Analytics in a Fickle Economy
“Losing your head in a crisis is a good way...
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