Thought-leadership
Marketing Analytics Evolution: Navigating the New Landscape Beyond MMM and Attribution Models
Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) are two...
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Thought-leadership
The Future of Marketing Analytics 2026: Top Trends
Top 5 Marketing Analytics Trends for 2026 Marketing analytics serves...
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Thought-leadership
Content Syndication for B2B Lead Generation: Best Practices and Pitfalls
Strategic Content Syndication: A Blueprint for Elevating B2B Lead Generation...
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Thought-leadership
Harnessing the Power of Geo Experimentation & Incrementality in Performance Max Campaigns
Harnessing the Power of Geo Experimentation & Incrementality in Performance...
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Thought-leadership
Beyond Traditional Segmentation: Uncovering Niche Audiences with Marketing Analytics for CMOs
As a CMO or marketing manager, have you ever thought...
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Thought-leadership
B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game
In today's ROI-driven business world, measuring and analyzing the impact...
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Thought-leadership
Account-Based Marketing Framework: Drive Targeted Success
As a marketer, we're sure that at some point or...
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Thought-leadership
Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth
Understanding your customer's journey and their value over time is...
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Thought-leadership
The Data Value Chain – Transforming Raw Data Into Marketing Gold
Data is the lifeblood of modern businesses. From customer interactions...
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Thought-leadership
How to Create a Winning Revenue Attribution Strategy
In today's data-driven business world, understanding where your revenue comes...
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