DiGGrowth is an automated, no-code marketing analytics platform that brings ROI reporting and actionable insights for CMOs, performance marketers, and marketing operations teams.
DIGGrowth stitches customer data from a marketing perspective. Our marketing analytics platform is all about your customers, including how they interact with your brand, their channel preferences, and paths that lead to revenue and pipeline.
With its out-of-the-box reporting and machine learning driven marketing attribution, DiGGrowth acts as your decision engine that helps you justify marketing spend and make right choices while driving higher revenue from all your marketing initiatives
While you focus on blending online and offline marketing strategies to create one unified customer experience, DiGGrowth drives phygital insights with end-to-end user journey visualizations that cover everything from the first anonymous touch to known user tracking.
DiGGrowth’s marketing intelligence reports get activated within minutes of signing up, and quickly configure data sources across ad platforms, web data, marketing automation, and CRM.
Our paid media tracker gets activated in a matter of minutes, giving you a consolidated view of your marketing spend, clicks, and conversions across all ad platforms and advertising networks in one dashboard.
Our marketing executive dashboard covers strategic KPIs around revenue, pipeline, clear attribution, marketing sources, and influenced opportunities. Get the ability to slice and dice data in terms of channels, sources, campaigns, and metrics like revenue, pipeline, leads, spend etc.
Our attribution model comparison report is used to compare different attribution models, helping you analyze how revenue and pipeline credit shifts under different attribution models.
Our sales cycle report gives you insights on how long it takes to close an opportunity, additionally path length gives a distribution of the number of touchpoints that lead to pipeline and revenue.
Access a Range of Resources To Help You in Your Marketing Journey
In the aftermath of Covid-19, marketing’s influence on enterprise-wide digital transformation has increased exponentially. CMOs now, more than ever, are under pressure from C-suites to prove the value of marketing.View More
As 2023 draws near and the global slowdown shows no signs of abating, CMOs and their marketing teams must stand prepared. In this blog post, we take a look at 5 challenges that CMOs might face in 2023.View More
Find Answers to All Your Pressing Questions Around Data Hygiene With the Click of a Button
Marketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution can be used for making better marketing decisions as it helps ascertain which touchpoints perform better comparatively so that more budget can be allocated to them.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.