Cohort Report Functionality

Have you ever wondered how your marketing campaigns truly impact customer engagement and retention over time?

Introducing DiGGrowth’s Cohort Reporting—a cutting-edge report designed to provide unparalleled insights into customer behavior and campaign effectiveness. You can now dive deep into the data and uncover patterns that were once hidden.

DiGGrowth’s Cohort Reporting empowers you to analyze your customer base by segments, grouped by the time they joined your ecosystem & took a specific action.

New Features:

1. Monthly Cohorts

Specialized monthly cohorts empower marketers to analyze monthly marketing spend and the impact on revenue, along with enabling them to see how soon they can achieve break-even.

2. Cohort by Channel and Source

Unravel the mysteries of which channels drive lasting engagement and conversions. Dive deeper, view cohorts based on the channels and sources that brought users to your ecosystem.

3. Cohort by Event

Confidently justify event marketing spend and get answers to questions like top events attended, events that delivered the highest ROI, and more with DiGGrowth’s Event Cohort Report.

4. Exploring Country Cohorts (Coming Soon)

Our team is diligently enhancing Cohort Reporting by incorporating country-based cohorts. This upcoming feature will enable global marketing teams that want to understand country
performance to delve into how user behavior varies across different countries. This insight will be invaluable for tailoring strategies to achieve resounding global success.

What’s In It For You?

• Refine Customer Understanding

Uncover intricate details of user behavior from their first interaction onwards. Identify bottlenecks, engagement peaks, and conversion trends to tailor strategies effectively.

• Maximize Marketing ROI

Allocate your marketing resources more effectively by understanding which campaigns generate lasting results. Direct your efforts towards strategies that resonate with specific customer segments.

• Early Churn Detection

Keep churn threats at bay by monitoring customer engagement within specific cohorts. Address churn risks with precise retention strategies.
Personalized Experiences:

Create bespoke experiences by segmenting customers based on their journeys or actions. Craft targeted campaigns that resonate with each segment, boosting engagement, and conversions.

Conclusion

At DiGGrowth, we’re committed to equipping marketers like you with the tools you need for unparalleled success. Cohort Reporting isn’t just a feature; it’s a paradigm shift in understanding and executing marketing strategies. Get ready to outpace the competition and make choices that truly resonate with your audience.