Akanksha Dass ![]()
Director of Marketing & CommunicationsAkanksha leads Growth Natives’ marketing strategy and brand voice in an AI-first world. With over 15 years of B2B experience, she blends expertise in content, email, inbound, social, and copy with a deep understanding of marketing technology and emerging AI capabilities. A gourmet coffee loyalist and proud geek-speak translator, she turns complex tech into clear, compelling narratives that perform in-market and in-machine. Today, she spearheads Growth Natives’ multi-channel growth initiatives, guiding a high-performing team with purpose, passion, and empathy - and connecting every campaign to measurable business impact.
More From Akanksha Dass
Thought-leadership
How Predictive AI Will Transform Paid Media Strategy in 2026
Paid media isn’t a channel game anymore, it’s a chessboard....
Read full post
Thought-leadership
Content Marketing Attribution: Tracking Content Impact Across the Customer Journey
So, you've poured your heart into crafting the perfect blog...
Read full post
Thought-leadership
A Marketer’s Guide to Overcoming Attribution Blind Spots
Let's say you ran a multi-channel marketing campaign for your...
Read full post
Marketing Metrics & KPIs
Up Close and Personal: The Art of Personalizing Social Media Content for Different Audiences
"We don't have a choice whether we DO social media,...
Read full post
Data Management
Disparate Marketing Platforms – Why They Suck (Your Revenue)
So, you've got your email marketing tool, your social media...
Read full post
Analytics
Social Media Analytics : A Requisite Tool For Optimizing Success
“Don’t use social media to impress people, use it to...
Read full post
Analytics
The 6 Biggest Limitations of Google Search Console and How to Overcome Them
Google Search Console is a nifty tool that gives you...
Read full post
Marketing Attribution
Why Is Google Phasing Out Four Attribution Models?
An end is only a beginning in disguise." - Craig...
Read full post
Analytics
Unleashing the Power of Marketing Analytics in a Fickle Economy
“Losing your head in a crisis is a good way...
Read full post
Our Personalized Solutions
CMOs
DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics
Marketing Ops.
Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting
Performance Marketers
Optimize marketing channel performance and prove the value of different channels with focused insights