gooogle to sunset 4 attribution models

Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

With the release of GA4, four attribution models are being dropped. In this blog post, we have covered what exactly is happening, why these attribution models are being phased out, and what it means for businesses.

By Kirat Sandhu

12th May 2023

7 min read


Kirat Sandhu

Content Writer

As a seasoned Content Marketing Manager with over 12 years of experience, Kirat has a proven track record of creating and executing successful content strategies that drive engagement, brand awareness, and revenue growth. She is passionate about developing content that resonates with target audiences and has a keen eye for identifying new trends and opportunities to stay ahead of the curve. She thrives in a fast-paced, collaborative environment and is known for her ability to build and manage high-performing teams.

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