Category Archives:

Marketing Attribution

Take your marketing game up a notch with tailored insights and resources on Marketing Attribution

Marketing Attribution

Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys

In modern marketing, where customer interactions unfold across a multitude...

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Deciphering the Art of Cross-Channel Attribution for Seamless Customer Journeys1
Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

Gone are the days of guesswork and hunches in marketing,...

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Ethical Considerations in Marketing Analytics_ Balancing Data and Privacy
Marketing Attribution

Understanding Marketing Attribution Modeling – The Pros and Cons

As a savvy marketer, you certainly know how many channels...

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Marketing Attribution Modeling Pros and Cons (1)
Marketing Attribution

How Can Marketing Mix Modeling Take Your Reporting Up a Notch

We don't need to reiterate the importance of reporting for...

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Marketing Mix Modelling
Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

An end is only a beginning in disguise." - Craig...

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Google Removes 4 Attribution Models
Marketing Attribution

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing...

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Lean Marketing lean Budget and Grow Your Startup
Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

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How do you track consumer journey?
Marketing Attribution

Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?

In today’s competitive marketing environment, businesses have more than one...

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Understanding Single-touch vs. Multi-touch Attribution Models
Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

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Compelling reasons to invest in marketing attribution