Category: Marketing Attribution

Why Is Google Phasing Out Four Attribution Models?

“An end is only a beginning in disguise.” – Craig D. Lounsbrough Attribution models are a godsend for any marketer with the gumption to not just do things right but prove that things are going right. Marketing attribution models are used to measure the impact of each marketing and advertising touchpoint on a conversion. And… Continue reading Why Is Google Phasing Out Four Attribution Models?

How Can Marketing Teams Thrive on a Lean Budget

For folks running a marathon, hydration is key to finishing the race. That’s why they carry a water bottle along – a limited resource that they need to use wisely in order to make it to the finish line. The same can be said for a marketing budget. CMOs often face the challenge of limited… Continue reading How Can Marketing Teams Thrive on a Lean Budget

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as a recent PWC study highlighted that 32% of customers turn their back on a brand they loved after a single bad experience. One bad experience is all it takes for a business to lose a third of its loyal customers! The question arises – how… Continue reading How To Track Your Customer’s Journey

Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

In today’s competitive marketing environment, businesses have more than one way to reach their potential customers. However, the increasing number of channels complicates matters when figuring out their role and value in your marketing efforts. For instance, if a user visited your Facebook page in the past but shopped through an email link, which marketing… Continue reading Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t optional. Digital is the first and often the last line of communication. However, with multiple avenues to market a business digitally, brands face two significant challenges – identifying the perfect customer and once identified, how to reach them. According to the latest research, an estimated… Continue reading 4 Compelling Reasons to Invest in Marketing Attribution