How Can Marketing Mix
Marketing Attribution

How Can Marketing Mix Modeling Take Your Reporting Up a Notch

Marketing Mix Modeling (MMM) enables you to understand the relationship between marketing activities and business outcomes, providing a data-driven approach to decision-making. In this blog post, we have covered how building a custom MMM can take your reporting to the next level.

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Subhadeep_bhatachrjee Subhadeep Bhattacharjee Icon-ionic-logo-linkedin

Date Published: 2nd Jun 2023

17 min read

Author

Subhadeep_bhatachrjee
Subhadeep Bhattacharjee
Content Writer
Subhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.

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