Shahzad Mussawir ![]()
Manager - Digital Marketing & AnalyticsShahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.
More From Shahzad Mussawir
Marketing Metrics & KPIs
Understanding the Benefits and Challenges of AI for Lead Scoring in Modern Sales Operations
Are you sure your team is spending time on the...
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Analytics
AI-Powered Data Visualization Is Redefining Who Wins in Business
Your Dashboard Is Not Enough Anymore—Here Is What Is Think...
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Analytics
Aligning Sales and Marketing with Predictive Marketing Data Insights
Your sales and marketing teams might be working hard, but...
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Marketing Attribution
Mastering the Attribution Calculation Formula: Unlocking ROI from Clicks to Capital
Attribution serves as the analytical backbone for decision-making, whether you're...
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Marketing Attribution
How to Calculate Performance Attribution in Marketing: A Strategic Guide
Performance attribution is the practice of determining exactly what drives...
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Marketing Attribution
Understanding the Types of Attribution in Digital Marketing
Attribution in digital marketing defines how conversion credit, like purchases,...
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Marketing Attribution
Decoding Facebook Conversion Attribution: How Meta Tracks What Drives Results
Facebook conversion attribution is the method Meta uses to connect...
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Marketing Attribution
GA4 Conversion Attribution: Redefining How Marketers Measure Success
Attribution sits at the core of every data-driven marketing strategy....
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