5 Ways for B2B Marketing Teams to Justify
Analytics

Beyond the Numbers: The Human Element in Marketing Analytics

The human element still plays a vital role in interpreting, understanding, and making meaningful decisions based on your marketing analytics data. In this blog post, we've highlighted the need for businesses to embrace the human element to drive effective and customer-centric marketing strategies and achieve success.

post

Author:

Shahzad_Mussawir Shahzad Mussawir Linkedin Logo

Date Published: 4th Aug 2023

Reviewed By:

Rahul_sachdeva Rahul Sachdeva

Published On: Aug 04, 2023 Updated On: Jun 30, 2025

Author

Shahzad_Mussawir
Shahzad Mussawir
Manager - Digital Marketing & Analytics
Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.

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