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Analytics

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Analytics

The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them

Today, being a savvy marketer is more than just creating...

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Biggest Limitations of Google Looker Studio & How to Overcome Them (1)
Analytics

Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications

Do you believe marketing analytics and business analytics are the...

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Marketing Analytics vs Business Analytics_ The Differences, Similarities, and Applications (2)
Analytics

Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs

In the fast-evolving landscape of marketing, data has emerged as...

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Blog Beyond Demographics How Marketing Analytics Redefines Target Audience Segmentation for CMOs
Analytics

Which Tags are Standard Google Analytics Campaign Parameters?

"Without big data analytics, companies are blind and deaf, wandering...

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Blog Which Tags are Standard Google Analytics
Analytics

Predictive Analytics in 2023 – Applications, Challenges, and Trends

As a CMO, after months of working on a marketing...

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Predictive Analytics in 2023 - Applications, Challenges, and Trends (1)
Analytics

The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience

Let’s face it - the landscape of social media marketing...

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Creating Engaging Social Media Campaign
Analytics

Demystifying Social Media Analytics: Leveraging Data to Understand Your Target Audience

"Don't use social media to impress people, use it to...

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Creating Engaging Social Media
Analytics

How to Leverage Marketing Analytics to Improve Customer Retention

In the ever-evolving realm of marketing, customer retention holds a...

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How to Leverage Marketing Analytics to Improve Customer
Analytics

Ethical Considerations in Marketing Analytics: Balancing Data and Privacy

In today's data-driven business landscape, marketing analytics plays a pivotal...

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Ethical Considerations in Marketing Analytics_ Balancing Data and Privac
Analytics

How EDA is Fueling the Future of Marketing Analytics

In a dynamic marketing world, a deeper understanding of the...

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How EDA is Fueling the Future