Analytics
The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them
Today, being a savvy marketer is more than just creating...
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Analytics
Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications
Do you believe marketing analytics and business analytics are the...
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Analytics
Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs
In the fast-evolving landscape of marketing, data has emerged as...
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Analytics
Which Tags are Standard Google Analytics Campaign Parameters?
"Without big data analytics, companies are blind and deaf, wandering...
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Analytics
Predictive Analytics in 2023 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
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Analytics
The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience
Let’s face it - the landscape of social media marketing...
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Analytics
Demystifying Social Media Analytics: Leveraging Data to Understand Your Target Audience
"Don't use social media to impress people, use it to...
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Analytics
How to Leverage Marketing Analytics to Improve Customer Retention
In the ever-evolving realm of marketing, customer retention holds a...
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Analytics
Ethical Considerations in Marketing Analytics: Balancing Data and Privacy
In today's data-driven business landscape, marketing analytics plays a pivotal...
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Analytics
How EDA is Fueling the Future of Marketing Analytics
In a dynamic marketing world, a deeper understanding of the...
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