In the traditional business approach, organizations sought revenue intelligence from the sales spectrum. However, in today’s data-driven world, most companies realize it encompasses more than sales data. The traditional approach to measuring revenue had a major drawback – sales data isn’t the best way to quantify or forecast revenue. In a dynamic business environment, the… Continue reading How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
Small and medium-sized businesses (SMBs) often struggle to compete with larger companies when it comes to marketing. These challenges include limited resources, a lack of expertise in marketing analytics, and difficulty in measuring and optimizing marketing efforts. In order to overcome these obstacles and achieve success, SMBs must prioritize building a strong marketing analytics program.… Continue reading How Can SMBs Build a Successful Marketing Analytics Program?
Be it a business or a consumer, everyone’s first instinct through an economic downturn phase is to question unnecessary spending. While we have made decent headway in marketing’s role in the overall profitability of businesses in recent years, marketing budgets are still considered discretionary, especially in an economy that’s fragile and fickle. Why do businesses… Continue reading Unleashing the Power of Marketing Analytics in a Fickle Economy
Cohort analysis is a powerful tool for marketers to understand customer behavior and optimize their marketing efforts. In today’s fast-paced and competitive business environment, B2B marketers need to stay on top of their game to achieve success. One way to do this is by tracking marketing spend with cohort analysis. In this blog post, we… Continue reading Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue
As a marketer, you probably have a stack of MarTech tools at your disposal, each providing valuable insights into your campaigns. However, with so many tools and channels to keep track of, it can be challenging to make sense of all the data. That’s where a social media dashboard comes in – it can be… Continue reading Things Your Social Media Dashboard Should Tell You
Billions of people worldwide use the Internet, and every action they take generates data. Savvy marketers know the importance of this data and how marketing analytics can drive effective marketing campaigns. However, marketing analytics has certain challenges and a lack of awareness can jeopardize your marketing campaign. Here we look at five challenges with marketing… Continue reading Marketing Analytics 101: 5 Challenges and How to Solve Them
Did you know 54% of companies have experienced higher profits with marketing analytics? More than 37% CMOs rely on marketing analytics in decision-making. Almost one-third of marketers say marketing analytics is the most effective measure of a campaign’s performance. If you take the above stats at face value, marketing analytics is emerging as the secret… Continue reading Marketing Analytics – What Is It and How Can You Use It?