Blog Beyond Demographics How Marketing Analytics Redefines Target Audience Segmentation for CMOs

Beyond Demographics: How Marketing Analytics Redefines Target Audience Segmentation for CMOs

Traditional demographic-based target audience segmentation in marketing is limited in its ability to capture individual preferences, behaviors, and interests. This hinders the effectiveness and personalization of marketing campaigns. In this blog post, we have explored how marketing analytics is redefining target audience segmentation.



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Date Published: 4th Sep 2023

17 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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