Rahul Sachdeva ![]()
Sr. Director - AnalyticsRahul Sachdeva is a seasoned data analytics leader with over 14 years of experience across marketing, sales, and fintech industries. Specializing in data engineering, cloud architecture, business intelligence with marketing analytics, he empowers organizations to optimize their marketing performance and maximize the return on their marketing investments. Recognized as an Icon of Analytics for his contributions to the analytics community, Rahul's leadership and technical expertise enable companies to make data-driven decisions that drive significant business impact.
More From Rahul Sachdeva
Data Management
Data Governance vs Data Management: Defining Roles, Responsibilities, and ROI
As enterprises accelerate digital transformation, data has become the backbone...
Read full post
Marketing Attribution
How the Attribution Reporting API is Rewriting Digital Ad ROI Models
Accurate ROI modeling has always been a moving target. But...
Read full post
Google Analytics
How AI-Driven Google Analytics Reports Are Changing Business Intelligence
Businesses today generate massive amounts of data, yet most decision-makers...
Read full post
Data Management
AI-Driven Marketing Insights: How Data-Powered Strategies Drive Business Success
AI marketing integrates machine learning, natural language processing, and predictive...
Read full post
Analytics
Adobe Analytics AI Features: Unlocking Predictive Power for Businesses
Adobe Analytics integrates advanced machine learning algorithms to refine data...
Read full post
Data Management
How AI-Driven ABM Campaigns are Revolutionizing Lead Generation and Conversion Strategies
Are you still relying on traditional methods to generate leads...
Read full post
Data Management
AI Account-Based Marketing Examples You Cannot Ignore in 2025
What if you could predict exactly which accounts are ready...
Read full post
Marketing Attribution
A Deep Dive into Time Decay Attribution Example
Defining Time Decay Attribution Time Decay Attribution is an advanced...
Read full post
Data Management
AI-Powered Account Targeting in ABM: Precision Marketing for B2B Success
Precision is the foundation of account-based marketing. Yet, many businesses...
Read full post
Marketing Attribution
The Impact of Performance Attribution Models on Your Business Strategy
Why do some business strategies lead to extraordinary outcomes, while...
Read full post
Marketing Attribution
Why Attribution Tracking Data is the Secret Weapon for Modern Leaders
What if you could pinpoint exactly which strategies drive your...
Read full post
Analytics
Rethink Your Metrics: Why Megaphone Analytics is the Next Big Thing in Data Strategy
What if you could uncover what keeps your audience hooked...
Read full post
Analytics
Marketing Analytics for Podcasts: Key Metrics and Advanced Strategies
What if you could pinpoint exactly why some podcast episodes...
Read full post
Marketing Mix Modeling
Redefining Marketing Mix Modeling: Avoiding the 6 Most Common Pitfalls
Is your marketing budget truly optimized, or are hidden misconceptions...
Read full post
Marketing Mix Modeling
Strategic Marketing Mix Modeling: The Modern Approach to Maximizing Value
What drives the highest return on your marketing investment? For...
Read full post
Marketing Mix Modeling
Marketing Mix Modeling with Machine Learning: Drive Results
What if you could pinpoint the exact marketing channels that...
Read full post
Data Management
Revolutionizing Business Processes: The Impact of Data Integration Tools
In a time where data is often described as the...
Read full post
Data Management
The Core of ABM Strategies in B2B Agencies
Account-based marketing revolutionizes the traditional spray-and-pray advertising methods by focusing...
Read full post
Analytics
Best Business Intelligence (BI) Tools as Looker Studio Alternatives
Businesses navigating the sea of data require tools to stay...
Read full post
Analytics
Master Your Analytics: Unveiling Looker Studio’s Robust Data Integration Capabilities
Formerly known as Google Data Studio, Looker Studio has emerged...
Read full post
Media Mix Modeling
The Role of Attribution and Media Mix Modeling in Optimizing Your Marketing Spend
How can businesses accurately determine the effectiveness of their marketing...
Read full post
Analytics
Product Analytics & Marketing Automation: Boost Campaigns
Product analytics marketing automation combines user behavior insights with automated...
Read full post
Google Analytics
Maximizing Your Marketing Impact with Google Analytics 4 Conversion Tracking
Have you ever wondered why your marketing campaigns aren't converting...
Read full post
Data Management
The Significance of Data Visualization Dashboard in the Modern Data Ecosystem
Data visualization dashboards transform raw data into visual stories, enabling...
Read full post
Data Management
The Role of Dashboard Reporting Tool in Enhancing Business Intelligence
Business Intelligence, in the realm of dashboard reporting, serves as...
Read full post
Marketing Attribution
Guide to Single-Touch Attribution: Measure Impact Easily
Have you ever run a marketing campaign that felt successful...
Read full post
Data Management
Data-Driven Email Campaign Trackers: Track Your Way to Success
Sending well-crafted campaigns and knowing their impact helps you optimize...
Read full post
Marketing Attribution
Advancing Marketing Strategy: Exploring Nuances in Modern Marketing Attribution Models
Measuring success in today's data-driven marketing landscape extends beyond clicks...
Read full post
Marketing Metrics & KPIs
Track Social Media Metrics: Mastering The Digital Arena
As businesses navigate the ever-evolving landscape of online engagement, understanding...
Read full post
Marketing Metrics & KPIs
Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions
In the fast-evolving landscape of modern marketing, data has emerged...
Read full post
Data Management
Outsmart the Competition: The Ultimate Guide to Marketing Intelligence Software
Marketing intelligence software offers a powerful solution. This technology empowers...
Read full post
Analytics
Exploring the Power of Past Data: The Realm of Descriptive Analytics
Descriptive Analytics is the process of interpreting historical data to...
Read full post
Analytics
The Analytics Curve and the Power of Business Intelligence
Data has become the lifeblood of modern businesses. It is...
Read full post
Data Management
How Reporting Tools Software Can Help Your Business
Reporting Tools Software is the critical network between raw data...
Read full post
Data Management
Data Governance Metrics: Track and Improve Data Quality
Data governance metrics and KPIs are measurable indicators that assess...
Read full post
Marketing Attribution
How Multi-Channel Attribution Optimizes Marketing ROI
Multi-channel attribution stands out as a crucial element in deciphering...
Read full post
Data Management
7 Types of Data Hygiene Tools Essential for Any Business
Data is the lifeblood of businesses across all industries. From...
Read full post
Analytics
Best Analytics Dashboard Tools for Smarter Decisions
As the year progresses, the demand for more sophisticated and...
Read full post
Data Management
HubSpot Connector: The Ultimate Guide to Streamlining Your Business Processes
HubSpot has revolutionized the world of customer relationship management, marketing...
Read full post
Marketing Attribution
Marketing Attribution Dashboard: Visualize Campaign Impact
In digital marketing, marketing attribution is critical to understanding the...
Read full post
Analytics
B2B Marketing Analytics: Implementation Guide for Success
It is time to gain a clear understanding of what...
Read full post
Marketing Metrics & KPIs
Tools and Techniques for Data Visualization in Content Marketing Reporting
Visualizing data is essential for presenting insights and making data...
Read full post
Analytics
Conversational AI for Marketing: Unlocking Unprecedented Customer Engagement
Are you seeking ways to transform your marketing strategy and...
Read full post
Analytics
Predictive Analytics in 2025 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
Read full post
Marketing Attribution
Unraveling the Power of AI and ML in Marketing Attribution
Gone are the days of guesswork and hunches in marketing,...
Read full post
Analytics
Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software
Marketing automation has been a game-changer for marketers, streamlining and...
Read full post
Analytics
What is Lead to Account Matching and Why Should You Care About It?
Did you know, only 7% of sales reps believe they...
Read full post
Data Management
10 Smart Ways to Analyze Your Marketing Data
Data analysis has become an essential part of modern-day marketing....
Read full post
Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
Read full post
Marketing Metrics & KPIs
How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing metrics are crucial indicators that help businesses measure and...
Read full post
Marketing Metrics & KPIs
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect...
Read full post
Marketing Metrics & KPIs
5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation
Personalization and segmentation are essential for a successful B2B marketing...
Read full post
Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
Read full post
Our Personalized Solutions
CMOs
DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics.
Marketing Ops.
Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting.
Performance Marketers
Optimize marketing channel performance and prove the value of different channels with focused insights.