Rahul Sachdeva ![]()
Sr. Director - AnalyticsRahul Sachdeva is a seasoned data analytics leader with over 14 years of experience across marketing, sales, and fintech industries. Specializing in data engineering, cloud architecture, business intelligence with marketing analytics, he empowers organizations to optimize their marketing performance and maximize the return on their marketing investments. Recognized as an Icon of Analytics for his contributions to the analytics community, Rahul's leadership and technical expertise enable companies to make data-driven decisions that drive significant business impact.
More From Rahul Sachdeva
Analytics
Google Ads vs Google Analytics: Choosing the Right Tool for Your Marketing Goals
You launch a campaign, spend hours crafting the perfect ads,...
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Analytics
Tracking the Right Metrics: Facebook Pixel vs Google Analytics for Smarter Campaigns
Marketers today have no shortage of data, but not all...
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Analytics
Adobe Marketing Cloud vs Google Analytics: What Marketers Need To Know
You have the traffic, the campaigns are running, but the...
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Analytics
Adobe Analytics vs Google Analytics: The Best Choice for Marketing Teams in 2025
Marketing teams in 2025 face an overwhelming amount of data,...
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Analytics
9 Expert-Recommended Marketing AI Assistant Tools for Scalable Growth
AI is not just influencing the marketing game, it is...
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Analytics
Why AI-Powered Ad Performance Tracking Is the Next Big Thing in MarTech
It is time to stop playing catch-up with your marketing...
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Marketing Attribution
Revolutionizing Marketing ROI Measurement Through Attribution Model Machine Learning
You know the numbers. Click-through rates look strong, campaign performance...
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Marketing Attribution
Using Performance Attribution Techniques to Support Decision-Making
What if you could stop guessing about the factors driving...
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Marketing Attribution
How B2B Companies Can Master Snowflake Cost Attribution
You review your monthly Snowflake usage report and notice the...
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Marketing Attribution
Why Every Business Needs a Cost Attribution Model And How to Build One
Have you ever taken a look at your monthly expenses...
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Marketing Attribution
Top Cost Attribution Tools to Streamline Your Budgeting in 2025
Let’s be honest, tracking where your money goes isn't always...
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Marketing Attribution
Breaking Down Attribution in Asset Management: Tools and Techniques
You’re hitting your numbers on the surface. Traffic is steady,...
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Data Management
Data Governance vs Data Management: Defining Roles, Responsibilities, and ROI
As enterprises accelerate digital transformation, data has become the backbone...
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Marketing Metrics & KPIs
Understanding the Benefits and Challenges of AI for Lead Scoring in Modern Sales Operations
Are you sure your team is spending time on the...
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Analytics
AI-Powered Data Visualization Is Redefining Who Wins in Business
Your Dashboard Is Not Enough Anymore—Here Is What Is Think...
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Analytics
Aligning Sales and Marketing with Predictive Marketing Data Insights
Your sales and marketing teams might be working hard, but...
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Marketing Attribution
Mastering the Attribution Calculation Formula: Unlocking ROI from Clicks to Capital
Attribution serves as the analytical backbone for decision-making, whether you're...
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Marketing Attribution
How the Attribution Reporting API is Rewriting Digital Ad ROI Models
Accurate ROI modeling has always been a moving target. But...
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Marketing Attribution
How Machine Learning Is Reinventing Google Attribution Models
How do you measure the true impact of every touchpoint...
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Analytics
AI-Driven Customer Insights in Adobe Analytics: The Competitive Edge Your Business Needs
Businesses today have mountains of customer data, yet many struggle...
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Google Analytics
How AI-Driven Google Analytics Reports Are Changing Business Intelligence
Businesses today generate massive amounts of data, yet most decision-makers...
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Data Management
AI-Driven Marketing Insights: How Data-Powered Strategies Drive Business Success
AI marketing integrates machine learning, natural language processing, and predictive...
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Data Management
Data Governance Framework: Strategies for Reliable Data Management
Data governance establishes policies and processes that ensure data accuracy,...
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Data Management
AI-Powered Data Assistants: Transforming How Businesses Analyze Information
Massive amounts of data move through digital systems every second....
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Data Management
AI Marketing Assistant: Automate, Personalize, and Optimize Campaigns
AI marketing assistants transform digital strategies by automating repetitive tasks,...
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Google Analytics
Predictive Analytics with Google AI: A Step-by-Step Approach for Businesses
Businesses rely on data to make informed decisions. Predictive analytics...
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Analytics
Adobe Analytics AI Features: Unlocking Predictive Power for Businesses
Adobe Analytics integrates advanced machine learning algorithms to refine data...
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Data Management
How AI-Driven ABM Campaigns are Revolutionizing Lead Generation and Conversion Strategies
Are you still relying on traditional methods to generate leads...
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Data Management
AI Account-Based Marketing Examples You Cannot Ignore in 2025
What if you could predict exactly which accounts are ready...
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Data Management
AI in Account-Based Marketing: The Competitive Edge No One Is Talking About
What if you could predict, with high accuracy, which accounts...
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Marketing Attribution
Understanding View-Through Attribution vs Click Attribution: What Every Marketer Should Know
Consider this: a company invests heavily in digital marketing—running ads...
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Marketing Attribution
The Click-through Attribution Advantage: Data-Driven Marketing Made Simple
In a time where marketing budgets are scrutinized more than...
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Marketing Attribution
A Deep Dive into Time Decay Attribution Example
Defining Time Decay Attribution Time Decay Attribution is an advanced...
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Data Management
AI-Powered Account Targeting in ABM: Precision Marketing for B2B Success
Precision is the foundation of account-based marketing. Yet, many businesses...
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Marketing Attribution
The Impact of Performance Attribution Models on Your Business Strategy
Why do some business strategies lead to extraordinary outcomes, while...
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Marketing Attribution
The Competitive Edge: Leveraging Campaign Attribution Tools for Informed Decisions
Have you ever wondered why some marketing campaigns skyrocket while...
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Marketing Attribution
Media Attribution Tracking: The One Marketing Hack You Can’t Afford to Miss in 2025
The marketing landscape has never been more complex. With consumers...
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Marketing Attribution
Why Attribution Tracking Data is the Secret Weapon for Modern Leaders
What if you could pinpoint exactly which strategies drive your...
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Marketing Attribution
Exploring Attribution Marketing Examples
Peeling back the layers of marketing's impact, attribution stands as...
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Marketing Metrics & KPIs
Podcast Engagement Metrics: Driving Strategic Value From Listener Insights
Is your podcast truly connecting with its audience, or are...
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Analytics
Rethink Your Metrics: Why Megaphone Analytics is the Next Big Thing in Data Strategy
What if you could uncover what keeps your audience hooked...
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Analytics
Marketing Analytics for Podcasts: Key Metrics and Advanced Strategies
What if you could pinpoint exactly why some podcast episodes...
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Data Management
How the Data Governance Quality Index Can Transform Your Organization’s Data Strategy
What if your business decisions were only as reliable as...
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Marketing Mix Modeling
Redefining Marketing Mix Modeling: Avoiding the 6 Most Common Pitfalls
Is your marketing budget truly optimized, or are hidden misconceptions...
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Marketing Mix Modeling
Saturation Effects in Marketing Mix Modeling: Maximize ROI
Are your marketing investments yielding diminishing returns? As businesses strive...
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Marketing Mix Modeling
Strategic Marketing Mix Modeling: The Modern Approach to Maximizing Value
What drives the highest return on your marketing investment? For...
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Marketing Attribution
Unlock the Power of Marketing Channel Attribution
Marketing channel attribution demystifies the influence each advertising channel holds...
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Marketing Mix Modeling
Marketing Mix Modeling with Machine Learning: Drive Results
What if you could pinpoint the exact marketing channels that...
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Data Management
Revolutionizing Business Processes: The Impact of Data Integration Tools
In a time where data is often described as the...
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Data Management
The Core of ABM Strategies in B2B Agencies
Account-based marketing revolutionizes the traditional spray-and-pray advertising methods by focusing...
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Analytics
Best Business Intelligence (BI) Tools as Looker Studio Alternatives
Businesses navigating the sea of data require tools to stay...
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Analytics
Master Your Analytics: Unveiling Looker Studio’s Robust Data Integration Capabilities
Formerly known as Google Data Studio, Looker Studio has emerged...
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Media Mix Modeling
The Role of Attribution and Media Mix Modeling in Optimizing Your Marketing Spend
How can businesses accurately determine the effectiveness of their marketing...
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Analytics
Product Analytics & Marketing Automation: Boost Campaigns
Product analytics marketing automation combines user behavior insights with automated...
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Google Analytics
Maximizing Your Marketing Impact with Google Analytics 4 Conversion Tracking
Have you ever wondered why your marketing campaigns aren't converting...
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Google Analytics
How Google Analytics 4 Attribution Can Transform Your Marketing Strategy
Who truly deserves credit for your customer's purchase? Was it...
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Data Management
The Significance of Data Visualization Dashboard in the Modern Data Ecosystem
Data visualization dashboards transform raw data into visual stories, enabling...
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Data Management
The Role of Dashboard Reporting Tool in Enhancing Business Intelligence
Business Intelligence, in the realm of dashboard reporting, serves as...
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Marketing Mix Modeling
Enhancing Marketing ROI: The Synergy of Marketing Mix Modeling and Marketing Mix Strategy
Today, businesses face a persistent challenge: optimizing marketing efforts to...
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Marketing Attribution
Guide to Single-Touch Attribution: Measure Impact Easily
Have you ever run a marketing campaign that felt successful...
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Data Management
Data-Driven Email Campaign Trackers: Track Your Way to Success
Sending well-crafted campaigns and knowing their impact helps you optimize...
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Data Management
Campaign Tracker Templates: Simplify Marketing Management
A campaign tracker template is a structured tool that helps...
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Marketing Attribution
Advancing Marketing Strategy: Exploring Nuances in Modern Marketing Attribution Models
Measuring success in today's data-driven marketing landscape extends beyond clicks...
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Marketing Attribution
Data-Driven Decisions: Choosing the Right Revenue Attribution Model for Your Business
Have you ever felt like you're pouring money into marketing...
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Marketing Metrics & KPIs
The Secret Weapon: How to Track ROI on Social Media and Maximize Your Impact
Ever wonder if your social media maneuverings are truly paying...
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Data Management
Generate High-Quality Leads on Autopilot: The Lead Generation Software Advantage
Are you a sales leader frustrated by stagnant sales figures...
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Marketing Metrics & KPIs
Track Social Media Metrics: Mastering The Digital Arena
As businesses navigate the ever-evolving landscape of online engagement, understanding...
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Marketing Metrics & KPIs
Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions
In the fast-evolving landscape of modern marketing, data has emerged...
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Analytics
Unleash the Future: Embrace the Power of Marketing Intelligence Cloud
Businesses are drowning in data. The Marketing Intelligence Cloud is...
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Data Management
Outsmart the Competition: The Ultimate Guide to Marketing Intelligence Software
Marketing intelligence software offers a powerful solution. This technology empowers...
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Analytics
Exploring the Power of Past Data: The Realm of Descriptive Analytics
Descriptive Analytics is the process of interpreting historical data to...
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Analytics
The Analytics Curve and the Power of Business Intelligence
Data has become the lifeblood of modern businesses. It is...
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Marketing Metrics & KPIs
Target Metrics: A Strategic Guide to Performance Excellence
Target Metrics, the quantitative benchmarks set to measure the path...
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Data Management
How Reporting Tools Software Can Help Your Business
Reporting Tools Software is the critical network between raw data...
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Data Management
Target Account-Based Marketing: Strategies for Selecting High-Value Accounts
Target account-based marketing (ABM) is an essential strategy for B2B...
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Data Management
Master the Art of Conversion: The Ultimate Guide to Lead Management Tools
Understanding the critical role of lead management is not just...
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Data Management
Data Governance Metrics: Track and Improve Data Quality
Data governance metrics and KPIs are measurable indicators that assess...
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Data Management
Business Dashboards: Your Gateway to Business Success
Business dashboards are essential tools in the arsenal of modern...
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Marketing Attribution
Master the Game of Credit: Understanding Attribution Metrics in Marketing
Marketing Attribution is the critical process of evaluating the touchpoints...
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Analytics
Prescriptive Analytics: The Future of Informed Decision-Making in Business
Prescriptive Analytics emerges as the pinnacle of analytical capabilities. It...
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Marketing Attribution
Podcast Attribution Guide: Measure Audio Campaign Success
Podcast attribution is the process of tracking and measuring the...
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Marketing Attribution
How Multi-Channel Attribution Optimizes Marketing ROI
Multi-channel attribution stands out as a crucial element in deciphering...
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Data Management
7 Types of Data Hygiene Tools Essential for Any Business
Data is the lifeblood of businesses across all industries. From...
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Analytics
Best Analytics Dashboard Tools for Smarter Decisions
As the year progresses, the demand for more sophisticated and...
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Data Management
HubSpot Connector: The Ultimate Guide to Streamlining Your Business Processes
HubSpot has revolutionized the world of customer relationship management, marketing...
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Data Management
API Reports 101: From Data to Strategic Brilliance
Businesses accumulate extensive data from diverse sources, yet the untapped...
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Analytics
Claiming Success: Explore the Power of API Analytics
As technology evolves, businesses find new and innovative ways to...
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Analytics
The Role of Cloud-Based Analytics Platforms in Modern Business Strategy
Analytics platform is a comprehensive software solution designed to gather...
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Google Analytics
GA4 Connector Best Practices: Tips for a Smooth Integration Experience
The GA4 Connector is a powerful tool revolutionizing businesses' data...
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Marketing Attribution
Marketing Attribution Dashboard: Visualize Campaign Impact
In digital marketing, marketing attribution is critical to understanding the...
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Analytics
B2B Marketing Analytics: Implementation Guide for Success
It is time to gain a clear understanding of what...
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Analytics
Make Your Business Successful with a Marketing Analytics Solution
Marketing analytics solutions allow companies to collect, analyze, and interpret...
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Marketing Attribution
Data-Driven Multi-Touch Attribution Models: Get Actionable Insights
It has become increasingly crucial for businesses to accurately track...
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Marketing Metrics & KPIs
Tools and Techniques for Data Visualization in Content Marketing Reporting
Visualizing data is essential for presenting insights and making data...
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Analytics
Conversational AI for Marketing: Unlocking Unprecedented Customer Engagement
Are you seeking ways to transform your marketing strategy and...
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Marketing Metrics & KPIs
Unveiling the Key to Successful Marketing: Advertising ROI
Advertising ROI quantifies the return on investment generated by your...
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Analytics
Top 8 Marketing Analytics Software and Tools for Business Growth
Data is the most prominent resource for marketers, making it...
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Marketing Metrics & KPIs
In-Depth Guide to CMO Dashboards: Track Marketing Performance
In today's fast-paced world, the role of a Chief Marketing...
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Analytics
Predictive Analytics in 2025 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
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Marketing Attribution
Unraveling the Power of AI and ML in Marketing Attribution
Gone are the days of guesswork and hunches in marketing,...
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Marketing Metrics & KPIs
Ultimate Guide to Cross-Channel Marketing
Do you know the word factotum? As a CMO, your...
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Analytics
Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software
Marketing automation has been a game-changer for marketers, streamlining and...
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Analytics
Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?
We live in an era where data has become the...
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Analytics
What is Lead to Account Matching and Why Should You Care About It?
Did you know, only 7% of sales reps believe they...
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Data Management
10 Smart Ways to Analyze Your Marketing Data
Data analysis has become an essential part of modern-day marketing....
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Marketing Metrics & KPIs
Key Aspects For CMOs While Planning 2025 Marketing Budgets
As a CMO, managing marketing expenses while achieving optimal results...
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Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
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Analytics
Campaign Tracking: Everything You Need to Know
With multiple marketing platforms and the absence of proper governance,...
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Marketing Metrics & KPIs
How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing metrics are crucial indicators that help businesses measure and...
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Marketing Metrics & KPIs
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect...
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Marketing Metrics & KPIs
5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation
Personalization and segmentation are essential for a successful B2B marketing...
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Marketing Metrics & KPIs
The Perfect Marketing Report Part II: 4 Things to Exclude
It can be overwhelming to leave out anything that you...
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Data Management
9 Email Marketing Tips for B2B Marketers
Email is a vital channel for B2B marketers to nurture...
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Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
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