Rahul_sachdeva
Rahul Sachdeva
Sr. Director - Analytics
Rahul Sachdeva is a seasoned data analytics leader with over 14 years of experience across marketing, sales, and fintech industries. Specializing in data engineering, cloud architecture, business intelligence with marketing analytics, he empowers organizations to optimize their marketing performance and maximize the return on their marketing investments. Recognized as an Icon of Analytics for his contributions to the analytics community, Rahul's leadership and technical expertise enable companies to make data-driven decisions that drive significant business impact.

More From Rahul Sachdeva

Data Management

Data Governance vs Data Management: Defining Roles, Responsibilities, and ROI

As enterprises accelerate digital transformation, data has become the backbone...

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Data governance vs data management
Marketing Attribution

How the Attribution Reporting API is Rewriting Digital Ad ROI Models

Accurate ROI modeling has always been a moving target. But...

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attribution reporting api
Google Analytics

How AI-Driven Google Analytics Reports Are Changing Business Intelligence

Businesses today generate massive amounts of data, yet most decision-makers...

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AI-driven Google Analytics reports
Data Management

AI-Driven Marketing Insights: How Data-Powered Strategies Drive Business Success

AI marketing integrates machine learning, natural language processing, and predictive...

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AI-driven marketing insights
Analytics

Adobe Analytics AI Features: Unlocking Predictive Power for Businesses

Adobe Analytics integrates advanced machine learning algorithms to refine data...

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adobe analytics ai features
Data Management

How AI-Driven ABM Campaigns are Revolutionizing Lead Generation and Conversion Strategies

Are you still relying on traditional methods to generate leads...

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AI-driven ABM campaigns
Data Management

AI Account-Based Marketing Examples You Cannot Ignore in 2025

What if you could predict exactly which accounts are ready...

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Ai account based marketing examples
Marketing Attribution

A Deep Dive into Time Decay Attribution Example

Defining Time Decay Attribution Time Decay Attribution is an advanced...

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Decay attribution example
Data Management

AI-Powered Account Targeting in ABM: Precision Marketing for B2B Success

Precision is the foundation of account-based marketing. Yet, many businesses...

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AI account targeting in ABM
Marketing Attribution

The Impact of Performance Attribution Models on Your Business Strategy

Why do some business strategies lead to extraordinary outcomes, while...

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performance attribution models
Marketing Attribution

Why Attribution Tracking Data is the Secret Weapon for Modern Leaders

What if you could pinpoint exactly which strategies drive your...

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attribution tracking data
Analytics

Rethink Your Metrics: Why Megaphone Analytics is the Next Big Thing in Data Strategy

What if you could uncover what keeps your audience hooked...

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megaphone analytics
Analytics

Marketing Analytics for Podcasts: Key Metrics and Advanced Strategies

What if you could pinpoint exactly why some podcast episodes...

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Marketing analytics for podcasts
Marketing Mix Modeling

Redefining Marketing Mix Modeling: Avoiding the 6 Most Common Pitfalls

Is your marketing budget truly optimized, or are hidden misconceptions...

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Marketing Mix Modeling

Strategic Marketing Mix Modeling: The Modern Approach to Maximizing Value

What drives the highest return on your marketing investment? For...

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Marketing mix modeling methodology
Marketing Mix Modeling

Marketing Mix Modeling with Machine Learning: Drive Results

What if you could pinpoint the exact marketing channels that...

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marketing mix modeling machine learning
Data Management

Revolutionizing Business Processes: The Impact of Data Integration Tools

In a time where data is often described as the...

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data integration tools
Data Management

The Core of ABM Strategies in B2B Agencies

Account-based marketing revolutionizes the traditional spray-and-pray advertising methods by focusing...

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b2b account based marketing agency
Analytics

Best Business Intelligence (BI) Tools as Looker Studio Alternatives

Businesses navigating the sea of data require tools to stay...

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looker studio alternatives
Analytics

Master Your Analytics: Unveiling Looker Studio’s Robust Data Integration Capabilities

Formerly known as Google Data Studio, Looker Studio has emerged...

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looker studio data sources
Media Mix Modeling

The Role of Attribution and Media Mix Modeling in Optimizing Your Marketing Spend

How can businesses accurately determine the effectiveness of their marketing...

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attribution and media mix modeling
Analytics

Product Analytics & Marketing Automation: Boost Campaigns

Product analytics marketing automation combines user behavior insights with automated...

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product analytics marketing automation
Google Analytics

Maximizing Your Marketing Impact with Google Analytics 4 Conversion Tracking

Have you ever wondered why your marketing campaigns aren't converting...

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google analytics 4 conversion
Data Management

The Significance of Data Visualization Dashboard in the Modern Data Ecosystem

Data visualization dashboards transform raw data into visual stories, enabling...

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data visualization dashboard
Data Management

The Role of Dashboard Reporting Tool in Enhancing Business Intelligence

Business Intelligence, in the realm of dashboard reporting, serves as...

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dashboard reporting tools
Marketing Attribution

Guide to Single-Touch Attribution: Measure Impact Easily

Have you ever run a marketing campaign that felt successful...

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Single touch attribution
Data Management

Data-Driven Email Campaign Trackers: Track Your Way to Success

Sending well-crafted campaigns and knowing their impact helps you optimize...

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email campaign trackers
Marketing Attribution

Advancing Marketing Strategy: Exploring Nuances in Modern Marketing Attribution Models

Measuring success in today's data-driven marketing landscape extends beyond clicks...

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marketing attribution model
Marketing Metrics & KPIs

Track Social Media Metrics: Mastering The Digital Arena

As businesses navigate the ever-evolving landscape of online engagement, understanding...

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Social Media Metrics
Marketing Metrics & KPIs

Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions

In the fast-evolving landscape of modern marketing, data has emerged...

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Marketing Intelligence Data
Data Management

Outsmart the Competition: The Ultimate Guide to Marketing Intelligence Software

Marketing intelligence software offers a powerful solution. This technology empowers...

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marketing intelligence software
Analytics

Exploring the Power of Past Data: The Realm of Descriptive Analytics

Descriptive Analytics is the process of interpreting historical data to...

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An illustrated graph showing statistical analysis and data visualization techniques, representing descriptive analytics
Analytics

The Analytics Curve and the Power of Business Intelligence

Data has become the lifeblood of modern businesses. It is...

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A line graph showing a steady increase in data points over time, representing the growth and trend analysis of analytics data.
Data Management

How Reporting Tools Software Can Help Your Business

Reporting Tools Software is the critical network between raw data...

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A computer screen displaying a dashboard with various charts, graphs, and metrics. The interface represents reporting tools software, facilitating data analysis and presentation.
Data Management

Data Governance Metrics: Track and Improve Data Quality

Data governance metrics and KPIs are measurable indicators that assess...

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Track data governance metrics in 2024
Marketing Attribution

How Multi-Channel Attribution Optimizes Marketing ROI

Multi-channel attribution stands out as a crucial element in deciphering...

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multi channel attribution
Data Management

7 Types of Data Hygiene Tools Essential for Any Business

Data is the lifeblood of businesses across all industries. From...

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Types of Data Hygiene Tools Essential for Any Business
Analytics

Best Analytics Dashboard Tools for Smarter Decisions

As the year progresses, the demand for more sophisticated and...

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10 Best Analytics Dashboard Tools to use in 2024
Data Management

HubSpot Connector: The Ultimate Guide to Streamlining Your Business Processes

HubSpot has revolutionized the world of customer relationship management, marketing...

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Perfect guide for Hubspot Connector
Marketing Attribution

Marketing Attribution Dashboard: Visualize Campaign Impact

In digital marketing, marketing attribution is critical to understanding the...

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An image depicting a marketing attribution dashboard, illustrating the platform's ability to track and analyze the contribution of various marketing channels and touchpoints to conversion events
Analytics

B2B Marketing Analytics: Implementation Guide for Success

It is time to gain a clear understanding of what...

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A digital image depicting a comprehensive guidebook titled 'B2B Marketing Analytics Implementation Guide
Marketing Metrics & KPIs

Tools and Techniques for Data Visualization in Content Marketing Reporting

Visualizing data is essential for presenting insights and making data...

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An image showcasing various tools for data visualization, highlighting software options designed to help users effectively represent and analyze data.
Analytics

Conversational AI for Marketing: Unlocking Unprecedented Customer Engagement

Are you seeking ways to transform your marketing strategy and...

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This image representing Conversational AI for Marketing, showing a virtual assistant interacting with users through various messaging platforms, symbolizing the use of AI technology in marketing communication and customer engagement.
Analytics

Predictive Analytics in 2025 – Applications, Challenges, and Trends

As a CMO, after months of working on a marketing...

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Predictive Analytics in 2023 - Applications, Challenges, and Trends (1)
Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

Gone are the days of guesswork and hunches in marketing,...

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Ethical Considerations in Marketing Analytics_ Balancing Data and Privacy
Analytics

Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software

Marketing automation has been a game-changer for marketers, streamlining and...

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Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software
Analytics

What is Lead to Account Matching and Why Should You Care About It?

Did you know, only 7% of sales reps believe they...

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What is Lead to Account Matching and Why
Data Management

10 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing....

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Analyze Your Marketing Data
Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

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How do you track consumer journey?
Marketing Metrics & KPIs

How to Choose the Right Metrics to Track and Measure Your Marketing Effectiveness

Marketing metrics are crucial indicators that help businesses measure and...

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Right Metrics to Track and Measure Your Marketing Effectiveness
Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

In today’s data-driven world, tracking metrics is an essential aspect...

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KPIs and Metrics to Include in a CMO Dashboard
Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Personalization and segmentation are essential for a successful B2B marketing...

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How to Use Marketing Data for Segmentation and personalization
Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

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Compelling reasons to invest in marketing attribution

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CMOs

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Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting.

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Performance Marketers

Optimize marketing channel performance and prove the value of different channels with focused insights.

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