Ethical Considerations in Marketing Analytics_ Balancing Data
Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

With the increase in cookie restrictions and tracking limitations, accurately attributing conversions has become difficult. With AI and ML added to the marketing attribution mix, marketers can analyze vast amounts of data, including all customer interactions with a website, to accurately attribute value to marketing campaigns and channels. In this blog post, we have covered why AI and ML are the game-changers that enable marketers to thrive and achieve outstanding ROI.

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Author:

Rahul_sachdeva Rahul Sachdeva Linkedin Logo

Date Published: 16th Aug 2023

Reviewed By:

Arpit_srivastva Arpit Srivastava

Published On: Aug 16, 2023 Updated On: Jun 25, 2025

Author

Rahul_sachdeva
Rahul Sachdeva
Sr. Director - Analytics
Rahul Sachdeva is a seasoned data analytics leader with over 14 years of experience across marketing, sales, and fintech industries. Specializing in data engineering, cloud architecture, business intelligence with marketing analytics, he empowers organizations to optimize their marketing performance and maximize the return on their marketing investments. Recognized as an Icon of Analytics for his contributions to the analytics community, Rahul's leadership and technical expertise enable companies to make data-driven decisions that drive significant business impact.

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