Ethical Considerations in Marketing Analytics_ Balancing Data
Marketing Attribution

Unraveling the Power of AI and ML in Marketing Attribution

With the increase in cookie restrictions and tracking limitations, accurately attributing conversions has become difficult. With AI and ML added to the marketing attribution mix, marketers can analyze vast amounts of data, including all customer interactions with a website, to accurately attribute value to marketing campaigns and channels. In this blog post, we have covered why AI and ML are the game-changers that enable marketers to thrive and achieve outstanding ROI.



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Date Published: 16th Aug 2023

9 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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