An image depicting a marketing attribution dashboard, illustrating the platform's ability to track and analyze the contribution of various marketing channels and touchpoints to conversion events
Marketing Attribution

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

For increasing the efficiency of your marketing efforts, it's important for marketers to be aware about the detailed intricacies of marketing attribution. This blog will help you become familiar with the definition, metrics, tools, and practices that commonly come under a marketing attribution dashboard.



Rahul-Saini Rahul Saini

Date Published: 21st Nov 2023

Reviewed By:

Sameer_pawar Sameer Pawar

9 min read


Rahul Saini
Content Marketing Consultant
Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.

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Additional Resources


The metrics for marketing attribution include the following: First-click attribution Last-click attribution Multi-touch attribution Time-decay attribution Linear attribution

Attribution reporting in marketing refers to the process of tracking and assigning credit to various marketing touchpoints that contribute to a conversion or sale. It helps marketers understand the effectiveness of different marketing channels and campaigns in influencing customer decisions.

A marketing dashboard should include the following: Key performance indicators (KPIs) Real-time data updates Visual representations of data (graphs, charts) Metrics for website traffic, conversion rates, and customer engagement Comparative data for different marketing campaigns and channels

Using UTM parameters in marketing campaign URLs is one way to measure marketing attribution. UTM parameters allow marketers to track website traffic sources and monitor the effectiveness of different marketing initiatives based on the specific parameters included in the URLs.

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