Things Your Social Media
Analytics

Things Your Social Media Dashboard Should Tell You

In today’s ever-evolving social media landscape, what worked yesterday may not work today. A social media dashboard can help you regularly monitor metrics, identify trends & patterns, and optimize your social campaigns. In this blog post, we have covered all that your social media dashboard should be telling you.

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Author:

Manreet-khara Manreet Khara Icon-ionic-logo-linkedin

Date Published: 19th Apr 2023

33 min read

Author

Manreet-khara
Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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Frequently Asked Questions

A social media dashboard is a tool that provides a consolidated view of your social media performance. It brings together data from different social media platforms into one place, making it easier to analyze and measure your campaigns.

A social media dashboard is important because it provides a centralized view of your social media performance, saves time by automating data collection, enables data-driven decision-making, improves campaign effectiveness, facilitates collaboration among teams, and helps track the return on investment (ROI) of your social media efforts.

An ideal social media dashboard should track a range of metrics, including visits, engagement, leads, influenced opportunities, opportunities, pipeline, closed won, revenue, insights specific to each channel, and trends. These metrics provide a comprehensive view of your social media performance and help you identify areas for improvement and optimization.

The insights from your social media dashboard can guide your decision-making and help you optimize your campaigns. By regularly monitoring your metrics, you can identify trends and patterns in your data and make informed adjustments to your strategy. You can also combine multiple metrics to gain deeper insights and identify red flags that may indicate issues with your campaigns.

Combining metrics such as engagement rate vs reach, conversion rate vs traffic source, customer lifetime value vs acquisition cost, and click-through rate vs time of day can provide deeper insights into your social media marketing performance. These combinations can help you understand the quality of your content, the effectiveness of your channels, the ROI of your campaigns, and the optimal timing for posting.

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