how to track bounce rate in google analytics 4
Google Analytics

Why Tracking Bounce Rate Is Crucial for Website Success

Keep track of your website’s bounce rate and overall performance while using the right tools and software to keep the bounce rate in check. Using the right tools and strategies will also help you increase the efficiency and performance of your website. Follow this blog to learn how.



richa img Richa Bhardwaj

Date Published: 30th May 2024

Reviewed By:

Sameer_pawar Sameer Pawar

16 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


In analytics, bounce rate refers to the percentage of visitors who leave a website after viewing only one page without engaging further.

The bounce rate is calculated by dividing the total number of single-page sessions by the total number of sessions on the website and multiplying by 100.

To reduce bounce rate, improve user experience, provide relevant content, optimize page load times, enhance website design, and ensure clear calls-to-action (CTAs).

Factors such as slow load times, irrelevant content, poor website design, confusing navigation, and lack of clear CTAs can increase the bounce rate.

The two bounce rates are "overall bounce rate," which measures the percentage of single-page sessions across all website pages, and "page-specific bounce rate," which measures the bounce rate for individual page pages.

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