4 Things to Exclude The
Marketing Metrics & KPIs

The Perfect Marketing Report Part II: 4 Things to Exclude

In the first part we covered things to include in your marketing report. This part focuses on things that should be excluded from your marketing report.



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Date Published: 9th Feb 2023

Reviewed By:

Abeer Abeer Aulakh

24 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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Additional Resources

Frequently Asked Questions

Some things that should be excluded from a marketing report are buzzwords, metrics not tied to organizational goals, visuals that don't add value, and data that doesn't add value.

Buzzwords should be excluded from a marketing report because they add no value and can distract from the main point. Keeping the report simple and easy to understand allows the reader to grasp the logic behind the points without being burdened by unnecessary jargon.

Excluding metrics not tied to organizational goals is important because including irrelevant metrics can raise questions about the credibility of the report. It is crucial to sort out the relevant metrics that align with the goals of the organization to provide meaningful insights and maintain the report's focus.

Excluding visuals that don't add value is significant because complicated or irrelevant visuals can confuse the viewer and distract them from the report's message. Simple and relevant visuals ensure clarity and understanding, allowing the viewer to focus on the key information being presented.

Leaving out data that doesn't add value is important to maintain a clear and concise report. Including excessive or irrelevant data can overwhelm the viewer and detract from the main insights. Selecting only the most valuable and insightful data enhances the report's storytelling and ensures the information is meaningful to the audience.

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