5 Key Metrics Every
Marketing Metrics & KPIs

5 Key Metrics Every CMO Should Be Tracking

To see how well their marketing avenue is doing, CMOs need to track metrics that are tied directly to their business goals. In this blog post, we have covered five metrics every CMO should be tracking. Read on.



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Date Published: 5th Apr 2023

22 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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Frequently Asked Questions

Tracking metrics is crucial for marketers and CMOs as it allows them to measure the effectiveness of their marketing campaigns and ensure they are achieving their business objectives. It provides valuable insights into campaign performance and helps optimize them for better results.

To improve ROI, here are some tips:
1: Set clear goals before launching any marketing campaign to effectively track progress.
2: Target the right audience by using data and analytics to understand their behavior and preferences.
3: Create compelling content that resonates with the target audience.
4: Optimize ad spend by using data and analytics to focus on channels and campaigns that generate the most ROI.

CMOs track Customer Acquisition Cost (CAC) to determine the effectiveness of their sales and marketing campaigns. Tracking CAC helps identify if the cost of acquiring new customers is reasonable or if adjustments need to be made to the customer acquisition strategy.

To reduce CAC, consider the following tips:
1: Identify and prioritize the right audience by creating specific buyer personas.
2: Try affiliate partner programs to lower CAC by paying affiliates a commission based on customer purchases.
3: Work on customer retention to bring value to existing customers and reduce the need for acquiring new ones.

To improve Conversion Rates, marketers can focus on:
1: Shortening forms on pages to build trust and respect the audience's time.
2: Optimizing the user experience by ensuring the website or landing page is user-friendly, easy to navigate, and visually appealing.
3: Improving the call-to-action by making it clear, compelling, and visually appealing.
4: Conducting A/B testing to experiment with different variations and determine what works best for increasing conversions.

CMOs should track Customer Lifetime Value (CLV) to understand the long-term value of customers. Tracking CLV helps identify if the value customers bring over their lifetime is sufficient and if customer retention strategies need improvement.

To increase CLV, consider the following tips:
1: Provide exceptional customer service to make customers feel valued and appreciated.
2: Offer loyalty programs and incentives to encourage repeat business.
3: Cross-sell and upsell by recommending related products or services based on purchase history and preferences.
4: Increase customer engagement by providing relevant content, personalized recommendations, and social media interaction.

Tracking social media reach and engagement is important as it helps understand how effectively content is resonating with the target audience. It provides insights into the success of social media strategies and allows for adjustments to improve audience engagement.

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