Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers

Why You Need a Marketing Analytics Platform to Complement Your Marketing Automation Software

While different marketing automation software providers have given marketers the ability to report on a variety of metrics, the platform itself falls short when it comes to reporting and analytics. In this blog post, we have covered the limitations of the analytics and reporting aspect of marketing automation and how a solid marketing analytics platform helps marketers overcome those limitations.



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Date Published: 9th Jun 2023

8 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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