Arpit Srivastava ![]()
Product Head & Co-FounderArpit Srivastava is a seasoned marketing professional with 17 years of B2B industry experience. He specializes in Product Marketing, MarTech Consulting, Product Management, B2B Tech Marketing, and Digital Analytics setup & reporting. He uses his technical prowess to implement effective solutions that enable his clients to solve complex challenges and achieve more. Apart from being an Adobe-certified expert, Arpit's expertise and leadership at Growth Natives make him a driving force in the marketing analytics landscape.
More From Arpit Srivastava
Data Management
First-Touch vs Last-Touch Reports: Decoding ROI in Marketing Attribution
Marketing attribution identifies which touchpoints in a customer journey drive...
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Data Management
How to Enrich CRM Data: Boost Precision, Personalization, and Performance
Data enrichment refers to the process of enhancing raw customer...
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Data Management
Top 7 B2B Data Enrichment Tools to Boost Sales & Marketing ROI
Data enrichment is the process of enhancing and refining raw...
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Thought-leadership
From Demos to Deployment: Why MCP Is the Foundation of Agentic AI
A quiet revolution is unfolding in AI. And it’s not...
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Marketing Attribution
What Is Attribution in Management: A Complete Guide for Leaders
Every business outcome tells a story. The problem is, not...
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Data Management
AI for Customer Journey Analysis: Data-Driven Insighor Smarter Strategies
Customer journey analysis uncovers how individuals interact with a business...
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Data Management
Data Enrichment Companies: Transforming Raw Data into Actionable Insights
Businesses rely on data to drive strategic decisions, optimize operations,...
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Data Management
Data Enrichment Tools: Enhancing Business Intelligence with Accurate Insights
Raw data lacks context, limiting its usefulness. Businesses rely on...
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Data Management
B2B Data Enrichment: A Game Changer for Smarter Sales and Marketing
Every interaction in B2B sales and marketing starts with data....
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Data Management
How Data Enrichment Services Improves Accuracy and Business Performance
In 2025, businesses are not just collecting data; they are...
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Data Management
Automated Data Analysis for Marketing: Unlocking Insights with Big Data
Businesses generate massive volumes of data every day. Customer interactions,...
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Data Management
AI-Powered Lead Generation on Facebook: Transforming Marketing Automation
Lead generation has evolved from manual outreach and cold calls...
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Data Management
AI in B2C Lead Generation: Enhancing Personalization and Sales Pipelines
Artificial intelligence has transformed B2C marketing by enabling brands to...
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Data Management
How AI is Revolutionizing B2B Lead Generation
Traditional B2B lead generation relied on cold calls, mass email...
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Data Management
Data Management vs. Data Governance: Understanding the Core Differences and Why They Matter
How confident are you that your organization is making the...
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Data Management
From Google Data Studio to Looker Studio: A New Era of Business Intelligence
The transition from Google Data Studio to Looker Studio marks...
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Media Mix Modeling
Navigating the Complexities of Modern Marketing with Media Mix Modeling
As businesses strive for competitive advantage, Media Mix Modeling (MMM)...
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Marketing Mix Modeling
The Role of AI in Marketing Mix Modeling
When discussing modern-day marketing, the integration of Artificial Intelligence (AI)...
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Marketing Mix Modeling
Marketing Mix Modeling Example: Unlocking Data-Driven Insights
Have you ever wondered why some marketing campaigns soar while...
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Marketing Metrics & KPIs
Demystifying Account-Based Marketing and Its Core Metrics
Account-based marketing represents a strategic approach to business marketing where...
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Data Management
Unveiling the Dynamics of Data Dashboard Tools
In today's rapidly evolving market, businesses harness the power of...
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Data Management
How Campaign Tracker Software Can Supercharge Your Marketing
Effective campaign management is crucial for businesses aiming to optimize...
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Data Management
Campaign Trackers: Elevate Your Marketing Strategy with Data-Driven Insights
Today, launching successful campaigns is crucial. However, throwing darts at...
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Data Management
Transform Your Sales with Lead Management Software: Key Strategies & Tools
Imagine your sales funnel as a well-oiled machine. Leads enter...
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Data Management
The Powerhouse of Sales: CRM Lead Generation Unveiled
CRM (Customer Relationship Management) is more than just a trendy...
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Data Management
Discover the Pinnacle of Marketing Intelligence with Marketing Dashboards
Feeling lost in a sea of marketing data? Drowning in...
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Marketing Metrics & KPIs
Social Media KPIs: How to Measure Success Effectively
Understanding the pulse of your campaigns is pivotal for success....
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Marketing Metrics & KPIs
Marketing ROI Calculation: The Ultimate Guide to Measuring Success
Understanding the return on investment (ROI) from marketing efforts is...
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Data Management
Visualize Ecommerce Dashboard for Data Driven Growth
An ecommerce dashboard isn't just a tool; it's a powerhouse...
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Thought-leadership
The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach
Artificial intelligence is undoubtedly a game-changer for businesses worldwide, with...
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Analytics
Affiliate Marketing Dashboard: Simplify Performance Tracking
An affiliate marketing dashboard is a centralized tool that tracks...
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Analytics
8 Key CMO Responsibilities and Associated Tools
The role of a Chief Marketing Officer (CMO) is akin...
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Data Management
Customer Segmentation Analysis: Analysis Models & Methods
Customer Segmentation Analysis is a cornerstone in modern marketing, encapsulating...
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Data Management
Account-Based Marketing Reporting: Track and Improve Results
As the business landscape evolves, Account-Based Marketing has emerged as...
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Marketing Attribution
Media Mix Modeling: The Key To Strategic Marketing
Are your marketing in the dark? It's time to flip...
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Data Management
Scale Your SaaS Game: A Comprehensive Guide to Marketing Insights and Strategies
Software as a Service (SaaS) has revolutionized how businesses operate,...
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Data Management
7 Performance Marketing Challenges for B2B SaaS Marketers
Ever feel like your performance marketing campaigns are stuck in...
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Data Management
Discuss the impact of API data on decision-making processes and business agility
APIs (Application Programming Interfaces) are invisible bridges connecting applications and...
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Data Management
Magnify Your Digital Marketing Campaigns with a UTM Builder
Are you looking to boost your digital marketing campaigns to...
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Marketing Metrics & KPIs
Supercharge Your Business with Company Dashboard Software
Are you ready to take your business to heights? Company...
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Thought-leadership
B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game
In today's ROI-driven business world, measuring and analyzing the impact...
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Thought-leadership
Account-Based Marketing Framework: Drive Targeted Success
As a marketer, we're sure that at some point or...
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Marketing Metrics & KPIs
Guide to Data Studio Marketing Dashboards: Visualize Performance
A Google Data Studio marketing dashboard is a customizable reporting...
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Marketing Metrics & KPIs
Key KPIs for Your Email Marketing Dashboard
Understanding the significance of data and metrics in email marketing...
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Marketing Metrics & KPIs
Advertising Dashboard: Monitoring and Enhancing Campaign Performance
Advertising dashboards offer the flexibility to customize and filter data...
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Thought-leadership
The Data Value Chain – Transforming Raw Data Into Marketing Gold
Data is the lifeblood of modern businesses. From customer interactions...
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Thought-leadership
Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework
Being in the world of marketing, you know that leads...
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Marketing Metrics & KPIs
Paid Media Dashboard: Track and Optimize Campaigns
What is the best paid media reporting dashboard, and why...
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Marketing Metrics & KPIs
The Perfect Marketing Report: 5 Things to Include
With hundreds of metrics and KPIs, it could be overwhelming...
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Data Management
Data Governance Challenges & Best Practices
The importance of data in today’s technology-driven business environment needs...
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Our Personalized Solutions
CMOs
DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics
Marketing Ops.
Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting
Performance Marketers
Optimize marketing channel performance and prove the value of different channels with focused insights