An illustrated graph showing statistical analysis and data visualization techniques, representing descriptive analytics

Exploring the Power of Past Data: The Realm of Descriptive Analytics

Are you aware of the implementation techniques, importance, and role of descriptive analytics in the realm of business development? Follow this blog to learn everything about descriptive analytics.



richa img Richa Bhardwaj

Date Published: 29th Apr 2024

Reviewed By:

Sameer_pawar Sameer Pawar

18 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Descriptive analytics involves analyzing historical data to understand past trends and events. It focuses on summarizing data and providing insights into what has happened.

The key difference between descriptive and predictive analytics is that descriptive analytics deals with what has happened in the past, while predictive analytics forecasts future outcomes based on historical data.

Characteristics of descriptive analytics include summarizing data, identifying patterns, and providing insights into past events.

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