The Role of Cloud-Based Analytics Platforms in Modern Business Strategy

Analytics platforms offer a diversely expansive range of functions and features for making a business successful. They accumulate and analyze large data sets for accessing accurate factual information to help a business make efficient marketing decisions and strategies.



richa img Richa Bhardwaj

Date Published: 18th Dec 2023

Reviewed By:

Sameer_pawar Sameer Pawar

19 min read


richa img
Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

Become a Marketer

DiGGrowth helps B2B marketers do more with less and increase marketing ROI by 30%

Get Demo

Additional Resources

Enhancing Lead Nurturing with Revenue Attribution Turning Leads into Sales

In a digital-first world, the competition has touched...

Read full post post

The Future of Marketing Analytics: Top 5 Trends for 2024

Top 5 Marketing Analytics Trends for 2024 Marketing...

Read full post post


An analytic platform is a comprehensive software solution that provides tools and capabilities for data collection, processing, analysis, and visualization. It is designed to support various analytics tasks across an organization.

A digital analytics platform specifically focuses on analyzing digital data, such as website or mobile app interactions. It helps businesses understand user behavior, engagement, and the effectiveness of digital marketing efforts.

Analytics tools are used to examine data and derive insights, enabling data-driven decision-making. These tools can help businesses understand trends, measure performance, and optimize strategies based on the information gathered.

The best tool for analytics depends on specific requirements. Common choices include Google Analytics for web analytics, Tableau for data visualization, and Python with Pandas for versatile data analysis. The best tool is the one that aligns with the user's goals and preferences.

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!