Types of Marketing Analytics (Predictive, Descriptive, Prescriptive) 2

Different Types of Marketing Analytics: Why Should They Matter?

By leveraging the power of descriptive, predictive, and prescriptive analytics, marketing teams can make informed decisions that drive business growth and improve customer experiences. In this blog post, we have covered the 101 of different types of marketing analytics. Read on!



Manreet-khara Manreet Khara Linkedin Logo

Date Published: 12th Jun 2023

8 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

Ready to get started?

Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness

Start Free Trial

Experience Premium Marketing Analytics At Budget-Friendly Pricing.


Learn how you can accurately measure return on marketing investment.

Additional Resources

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!