how to check bounce rate in google analytics 4

Master Your Metrics: A Beginner’s Guide to Checking Bounce Rate in Google Analytics 4

Checking the bounce rate helps you analyze your website's performance and the effectiveness of its content. Follow this blog to learn how to check and improve your website’s bounce rate with the help of Google Analytics.



richa img Richa Bhardwaj

Date Published: 28th May 2024

Reviewed By:

Sameer_pawar Sameer Pawar

35 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Google Analytics is commonly used to check the bounce rate.

Bounce rate is calculated by dividing the number of single-page sessions by the total number of sessions.

In GA4, you can see the bounce rate under the Engagement section in the Analysis tab.

To check your bounce rate in Google Analytics, navigate to the Behavior section and select Overview.

A good bounce rate varies by industry but generally falls between 40% to 60%, although lower is often better.

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