Top 7 Website Visitor Identification Software

A B2B business needs to be vigilant about the people visiting its website in order to turn the traffic into meaningful leads and sales. The availability of ‘Website Visitor Identification Software’ has turned the game for businesses and has enhanced the scope of scoring quality leads, sales, and conversions.

Although this task might seem next to impossible if approached manually, there are some dedicated and specified tools and software that make it seamlessly effortless and accessible. Keeping track of the website visitors and fetching out relevant information about them is what these organizations are looking for. This level of alertness and accessibility is requisite for earning new customers while retaining the existing ones.

This blog will help you get a clear understanding of the know-how related to visitor identification software while enlisting the top seven website visitor identification software to help you choose the right tool that aligns with the nature or requirements of your business.

What Is Website Visitor Identification Software?

With the escalating prevalence of data security and user-data encryption, it has become challenging for marketing and advertising personnel to fetch individualized information about the people visiting a website. This makes it tough for companies to enforce targeted campaigns, emails, and other data-driven marketing efforts.

In this situation, website visitor identification software plays a significant role in dealing with this problem. With the help of advanced AI and ML implementations, these tools and software help companies acquire crucial information, including the name, email ID, phone number, location, and customer journey of every visitor.

In simple words, they take the anonymity of the website traffic away by providing tractable and useful data about the people clicking on a business’s website. This critical information attainability helps the business to understand its intended customers while reaching out to them with personalized approaches and solutions.

Why Do Businesses Need Website Visitor Identification Software?

There are various advantages that a business could leverage by using competent and reliable website visitor identification software. Some of the prominent benefits offered by these tools include:

1. 1. Enables cross-device tracking

These tools enable a business to conduct cross-device tracking, which has become difficult and obstructed due to the amplified privacy and data security structures. You can reach out to a customer across various devices and channels through targeted or personalized approaches.

1. 1. Helps focus on rendering a personalized user experience

According to studies, personalization increases the chances of conversion by 40%. A website visitor identification software makes such figures easily achievable by helping a business make personalized campaigns and marketing strategies to gain the attention and confidence of a targeted customer base.

1. 1. Unbound escalation in sales and conversions through visitor information

As a result of the impact and outstanding functionality of visitor identification software, a business can experience an unprecedented increase in its sales and customer base. The accessibility to detailed visitor information and user data helps an organization successfully influence, convince, and convert a customer through data-driven and personalized approaches.

1. 1. Targeted follow-up, email marketing, and engagement efforts

As discussed earlier, website visitor identification software offers accessibility to individual user data. This makes it possible for businesses to make follow-up approaches through email, targeted ads, and other mediums. These endeavors focus on retaining customer engagement and leading the customer journey toward successful conversion.

1. 1. It helps you stay ahead of the curve

The personalized and targeted approaches made attainable by website visitor identification software will eventually help you take a competitive advantage and stay ahead of the curve. Elaborate strategies and approaches help boost conversions and transform leads into sales with an unbelievable strike rate.

What Are The Top 7 Website Visitor Identification Software?

After going through the characterization and benefits of visitor identification software, it is time to mark out the seven best software being extensively used by businesses and offering limitless potential and functionalities.

1. 1. DiGGrowth

DiGGrowth is one of the leading website visitor identification software out there that helps marketers with their marketing analytics and attribution operations. It also streamlines the website monitoring functions for B2B companies and helps them discover, reach, and convert the companies or visitors into successful leads and customers. Moreover, DiGGrowth also keeps track of account-level website behavior and customer journey.

Features offered by DiGGrowth-

1. 1. • Visitor identification
      • Deanonymization
      • Profile and account analytics
      • Multi-touch attribution
      • Integrations
      • Campaign Tracking
      • Marketing attribution, etc.

It can be effortlessly integrated with other analytical tools and software. Such as,

1. 1. • Salesforce
      • Google Ads
      • LinkedIn
      • Hubspot
      • Marketo
      • Facebook Ads, and more.
   2. Factors

It is an AI-based account and website visitor identification software that efficiently helps businesses identify potential customers or businesses that they could successfully onboard as customers. It successfully monitors the efficiency of website content in bringing leads and conversions. It also helps identify the campaigns that are bringing in qualified leads.

Features offered by Factors-

1. 1. • Automatic CRM synchronization
      • Detailed visitor insight
      • Visitor identification
      • User-first website design

Factors can be integrated with the following tools and platforms:

1. 1. • Clearbit
      • Leadsquared
      • 6Sense
      • Rudderstack
      • Bing Ads
      • Segment, etc.
   2. Clearbit

Clearbit is a prominent B2B interaction platform that helps B2B companies utilize their CRM data, identify, understand, and have personalized interactions with their prospect customers.

Features offered by Clearbit:

1. 1. • Enrichment through a database with over 250 data sources
      • Deanonymization through Reveal
      • Automatic contact information integration through Capture/li>

It can be used in integration with the following platforms:

1. 1. • Marketo
      • Segment
      • Slack
      • Salesforce
   2. Leadfeeder

Leadfeeder is a prominent website visitor identification software that helps B2B businesses identify and connect with visitors or businesses visiting their websites. It also helps the targeted customers connect with the deciding members of the targeted companies.

Features offered by Leadfeeder:

1. 1. • Qualifying high-potential leads according to their web activity.
      • Leadfeeder contacts to determine the best individual to connect with from the targeted business’s hierarchy.
      • Automatic integration of CRM with other tools and platforms

Leadfeeder accessibly integrates with the following tools and software:

1. 1. • Pipedrive
      • Zapier
      • Slack
      • Salesforce
   2. Lead Forensics

Lead Forensics is yet another leading visitor identification software, greatly loved by businesses and marketers. It helps businesses identify and learn about website visitors. Moreover, it also helps in understanding and analyzing the web behavior of prospective customers.

Features offered by Lead Forensics include:

1. 1. • Visitor identification
      • Deep visitor insight
      • Mobile App

It seamlessly integrates with the following software:

1. 1. • Zoho
      • Square
      • Mailchimp
      • Salesforce
   2. Visitor Queue

Visitor Queue is a popular tool that helps identify website visitors in real time. It also allows businesses to customize their website in order to render a personalized user experience to their visitors and customers.

Features offered by Visitor Queue:

1. 1. • An intuitive user-first design
      • Website personalization option
      • Lead intelligence with web activity insights

It can be integrated with the following platforms:

1. 1. • Slack
      • Zapier
      • Hubspot
      • Salesforce
   2. Albacross

Albacross is also a premium website visitor identification software that enables B2B businesses to identify anonymous website visitors and get valuable insights and information about them. These insights help businesses make personalized data-driven approaches and efforts, leading to successful lead conversion.

Features offered by Ablacross:

1. 1. • Analytics enrichment through measured KPI metrics
      • Personalization enrichment through email, web content, and ad campaigns
      • Detailed insights into user behavior

It can be integrated with the following platforms:

1. • Google Analytics
   • Hubspot
   • Slack
   • Pipedrive

DiGGrowth and all the other platforms are equally efficient for extending personalized approaches to connect with website visitors.

Conclusion!

This blog helps you expand the scope of your understanding and capability for identifying the website visitors who can be converted into valuable leads and conversions. You can choose any of the given visitor identification tools according to your unique business requirements and adaptability.

Citations

https://www.factors.ai/
https://clearbit.com/
https://www.leadfeeder.com/
https://www.leadforensics.com/
https://www.visitorqueue.com/
https://albacross.com/