Unlock the Power Of Cohort Analysis

Unlock the Power Of Cohort Analysis To Track Marketing Spend & Boost Revenue

Customer loyalty is fleeting and retaining them is an uphill battle. With cohort analysis, marketers can track & analyze customer behavior over time, by grouping them into segments based on shared characteristics so as to devise sure-fire retention strategies. In this blog post, we have covered everything you need to know about cohort analysis.



Manreet-khara Manreet Khara Linkedin Logo

Date Published: 19th Apr 2023

22 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

Ready to get started?

Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness

Start Free Trial

Experience Premium Marketing Analytics At Budget-Friendly Pricing.


Learn how you can accurately measure return on marketing investment.

Additional Resources

Frequently Asked Questions

Cohort analysis is a technique that allows marketers to track and analyze customer behavior over time by grouping customers into segments based on a shared characteristic, such as signup date, first purchase date, or location. It helps in gaining insights into customer retention, engagement, and overall lifetime value.

The three types of cohort analysis are time-based cohort analysis, behavior-based cohort analysis, and size-based cohort analysis. Time-based cohort analysis groups customers based on the time they signed up or made their first purchase. Behavior-based cohort analysis groups customers based on their actions and behavior, while size-based cohort analysis groups customers based on their company size.

Tracking marketing spend is crucial for B2B marketers to measure the effectiveness of their campaigns and optimize their budget allocation. It helps them understand which channels drive the most conversions and revenue, enabling them to adjust their strategy accordingly.

By using cohort analysis to track marketing spend, marketers can:
Understand customer behavior over time, aiding in assessing the impact of marketing campaigns on customer engagement and retention.
Identify trends and patterns in customer behavior that are not visible through other types of analysis.
Measure the return on investment (ROI) of marketing campaigns and optimize budget allocation for initiatives driving more conversions and revenue.

Certainly! Here are some real-life examples:
Dropbox used cohort analysis to optimize its referral program, resulting in increased referrals and revenue.
Airbnb employed cohort analysis to enhance its marketing spend by targeting customers most likely to become repeat customers.
HubSpot utilized cohort analysis to optimize its pricing strategy, increasing revenue per customer.
Starbucks employed cohort analysis to improve its loyalty program, resulting in increased customer loyalty and revenue.

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!