AB Testing & Experimentation1
Marketing Metrics & KPIs

A/B Testing & Experimentation – Your Key to Better Conversions

Are you struggling to achieve the desired conversion rates for your campaigns? A/B testing is a technique that gives you insight into how customers interact with your brand online and boosts your conversion rates. In this article, we’ve touched base on how to conduct A/B testing so you can create stronger content your audience wants to see.



Diksha Diksha Gathania

Date Published: 29th Aug 2023

12 min read


Diksha Gathania
Senior Content Writer
Diksha is a seasoned content writer and marketer who is always keen on trying new avenues to discover and write about. She has a keen eye for detail and a talent for breaking down technical topics into digestible pieces for both technical and non-technical audiences. She is a Salesforce, Marketing Automation, and Marketing Analytics enthusiast who stays on top of the pulse of industry trends. Beyond her professional endeavors, she finds joy in traveling and is always on the lookout for new destinations.

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