Diksha Gathania ![]()
Senior Content WriterDiksha is a seasoned content writer and marketer who is always keen on trying new avenues to discover and write about. She has a keen eye for detail and a talent for breaking down technical topics into digestible pieces for both technical and non-technical audiences. She is a Salesforce, Marketing Automation, and Marketing Analytics enthusiast who stays on top of the pulse of industry trends. Beyond her professional endeavors, she finds joy in traveling and is always on the lookout for new destinations.
More From Diksha Gathania
Thought-leadership
Integrating Data from Different Channels for a Holistic View of Your Marketing Performance
Who's your ideal customer? Where do they come from? How...
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Thought-leadership
Get Your Channels to Play Nice: Integrated Data for Smarter Marketing
If you’re a savvy marketer, you’re living in a world...
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Thought-leadership
From Data to Dollars: Leveraging Predictive Account Scoring to Drive Revenue
If your marketing efforts are paying off, you probably see...
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Thought-leadership
The Future of Marketing: How Predictive Lead and Account Scoring is Changing the Game
Can we, in this incredible marketing landscape driven heavily by...
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Thought-leadership
Marketing Attribution + CLV = The Winning Formula to Fast-Track Business Growth
Understanding your customer's journey and their value over time is...
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Thought-leadership
How to Create a Winning Revenue Attribution Strategy
In today's data-driven business world, understanding where your revenue comes...
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Analytics
The 6 Biggest Limitations of Google Looker Studio and How to Overcome Them
Today, being a savvy marketer is more than just creating...
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Marketing Metrics & KPIs
A/B Testing & Experimentation – Your Key to Better Conversions
Red or yellow? Read More or Learn More? Send that...
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Analytics
Predictive Analytics in 2023 – Applications, Challenges, and Trends
As a CMO, after months of working on a marketing...
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Analytics
The 101 of Creating Engaging Social Media Campaigns That Resonate With Your Audience
Let’s face it - the landscape of social media marketing...
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Analytics
How EDA is Fueling the Future of Marketing Analytics
In a dynamic marketing world, a deeper understanding of the...
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Marketing Attribution
Understanding Marketing Attribution Modeling – The Pros and Cons
As a savvy marketer, you certainly know how many channels...
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Data Management
Combating Channel Shunning Woes for Better Marketing ROI
Have you ever wondered why some brands consistently do better...
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