Channel Shunning 2
Data Management

Combating Channel Shunning Woes for Better Marketing ROI

Channel shunning has a significant impact on marketing initiatives, including customer fatigue, reduced engagement, missed insights, inefficient resource allocation, and reduced revenue. And overcoming channel shunning requires a proactive and strategic approach. In this blog post, we have touched base on the concept of channel shunning, the challenges it brings, and how businesses can tackle them effectively.



Diksha Diksha Gathania

Date Published: 20th Jul 2023

15 min read


Diksha Gathania
Senior Content Writer
Diksha is a seasoned content writer and marketer who is always keen on trying new avenues to discover and write about. She has a keen eye for detail and a talent for breaking down technical topics into digestible pieces for both technical and non-technical audiences. She is a Salesforce, Marketing Automation, and Marketing Analytics enthusiast who stays on top of the pulse of industry trends. Beyond her professional endeavors, she finds joy in traveling and is always on the lookout for new destinations.

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