Category: Data Management

8 Smart Ways to Analyze Your Marketing Data

Data analysis has become an essential part of modern-day marketing. However, it’s no secret that analyzing marketing data can be a daunting task, especially when you’re dealing with large amounts of data.  That’s why it’s crucial to have a standardized methodology to analyze marketing data that can help you make informed decisions and improve your… Continue reading 8 Smart Ways to Analyze Your Marketing Data

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the primary source of interaction between businesses and their customers, the importance of data integration has grown multifold. It enables businesses to obtain a complete view of their data and gain insights which would be impossible when organizations store data in silos. So, what is data… Continue reading The Ultimate Guide to Data Integration

9 Email Marketing Tips for B2B Marketers

Email is a vital channel for B2B marketers to nurture their prospects. This channel is used by most marketers, making it a crowded space but an essential one. Then, how does an email stand out, get read, persuade, and succeed in its goals? Let’s take a look at 9 email marketing tips for B2B marketers:… Continue reading 9 Email Marketing Tips for B2B Marketers

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a ticket to success. However, the biggest challenge faced by marketers is the quality of data at hand. It won’t be wrong to say that today’s businesses live or die based on the quality of data. Thanks to the digital-first approach that brands have adopted, the… Continue reading Best Practices for Data Hygiene

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs no introduction. Digital transformation is impossible without the use of data and analytics and achieving day-to-day professional competence. But, for your enterprise to become data-driven, this data should be of high quality, secure, relevant, and accessible. Data Governance ensures this and brings people, technologies, and… Continue reading Data Governance Challenges & Best Practices

A Cookieless World Is Coming: What Does It Mean for Marketers?

There’s enough talk of a cookieless world–the privacy it will provide internet users with and the challenges it will pose to marketers. Most marketers don’t sound too thrilled about losing these little bits of coded trackers that provided them with certain types of data about users. To lamenting marketers, it can feel like a big… Continue reading A Cookieless World Is Coming: What Does It Mean for Marketers?