An illustration representing the GA4 Power BI Connector, symbolizing the integration between Google Analytics 4 (GA4) data and Microsoft Power BI for enhanced data visualization and analysis capabilities.
Data Management

Connect GA4 with Power BI for Advanced Data Integration and Analysis

Understanding Power BI is crucial to make marketing more streamlined and smart. Here, we will share with you all the basic as well as detailed information about connecting GA4 with Power BI to amplify the effectiveness of an organization's marketing efforts.



richa img Richa Bhardwaj

Date Published: 18th Dec 2023

Reviewed By:

Sameer_pawar Sameer Pawar

16 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Power BI provides a Google Analytics connector designed for the GA Universal. With the release of GA4, the connector was expanded with a 2.0 (beta) version that supports GA4.

You can connect Google Analytics to Power BI by using the "Google Analytics" connector in Power BI. You must provide your Google Analytics account credentials and select the data you want to import into Power BI. This is typically done through the Power BI desktop application.

In Power BI Desktop, go to "Home" > "Get Data" > "More..." > "Online Services" > "Google Analytics." Enter your Google Analytics account details, choose the desired data, and load it into Power BI.

The choice between Looker and Power BI depends on specific needs and preferences. Looker is often praised for its modeling and exploration capabilities, while Power BI is known for its integration with other Microsoft products. Consider factors such as ease of use, scalability, and compatibility with your existing tools when choosing between them.

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